Everyday VOpreneur® with Marc Scott

Where does my voice fit? How can I niche down? That's the question Patricia Brayley has for Marc Scott in this Summer Series episode of the podcast. Patricia wanted to dig into choosing the perfect voiceover niche—from wellness and luxury to e‑learning and leadership training. I offer up a bunch of helpful tips and advice—plus practical steps like: • Brainstorming without limits 🧠 • Leveraging existing skills and past experience • Positioning yourself with credibility for high‑end brands • Balancing niche outreach with steady corporate work Whether you’re a new or seasoned voice actor, this episode gives you actionable clarity on niching so marketing becomes exciting instead of overwhelming. Learn how to use your passions and strengths to stand out—and actually enjoy your niche marketing journey. CONNECT WITH PATRICIA BRAYLEY 🖱️ Patricia Brayley Website - https://lightfromwithinvo.com 🖱️ Patricia Brayley on Instagram - https://instagram.com/voiceoverpatricia 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 KEY TAKEAWAYS ✅ Narrowing down your niche is crucial for success. ✅ Consider your voice's unique value proposition ✅ Your past experiences can inform your voice over niche. ✅ Brainstorming can help identify niche opportunities. ✅ Balance niche marketing with broader client outreach. ✅ Confidence in your abilities is key when approaching big brands.

In this episode, we explore the best strategies for handling unsubscribes in your email marketing efforts without damaging future opportunities. GM Hakim was looking for some advice on what to do when a prospect unsubscribes from an email sequence. Marc Scott breaks down how to interpret unsubscribe signals, why they’re not always a rejection, and how to nurture leads outside the inbox. You’ll learn mindset tips, social media engagement strategies, and smart practices for honoring unsubscribe requests while staying top of mind. Whether you’re a freelancer, entrepreneur, or marketer, this conversation will help you manage your email list with confidence, maintain strong connections, and set your business up for long-term success. CONNECT WITH GM HAKIM 🖱️ GM Hakim Website - http://www.gmhakim.com 🖱️ GM Hakim on LinkedIn - https://www.linkedin.com/in/gmhakim 🖱️ GM Hakim on X - https://x.com/GMHakimVO 🖱️ GM Hakim on Instagram - https://www.instagram.com/gmhakimvo 🖱️ GM Hakim on Blue Sky - https://bsky.app/profile/gmhakimvo.bsky.social 🖱️ GM Hakim on YouTube - https://www.youtube.com/@gmhakimvo 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 KEY TAKEAWAYS ✅ Unsubscribes can be misinterpreted; it's essential to reframe the situation. ✅ Classifying contacts into leads, prospects, and clients helps manage communication effectively. ✅ Honoring unsubscribe requests is crucial to maintaining professionalism. ✅ Social media can be a tool for gentle engagement after unsubscribes. ✅ Not all unsubscribes indicate a lack of interest; clients may still remember you. ✅ Regularly assess the overall response to your outreach efforts. ✅ Focus on the positive interactions rather than fixating on negative feedback. ✅ Building relationships takes time and requires patience, especially after a client unsubscribes.

What should voice actors post on social? Let’s break it down! 🎙 In this episode, Marc Scott and Jay Jackson dive into the fears, challenges, and opportunities voice actors face when trying to share online. Whether you’re nervous about putting yourself out there, unsure what’s “worthy” of posting, or afraid of sounding like everyone else, this conversation gives you real strategies you can apply today. We unpack the three key content pillars that can fuel your posts for a year — from personal stories, to lessons learned, to industry updates. If you want to show up authentically, build trust, and connect with your audience, this one’s for you. Ready to start posting with confidence? Hit play now, and let’s go! CONNECT WITH JAY JACKSON 🖱️ Jay Jackson Website - https://voicebyjay.com 🖱️ Jay Jackson on LinkedIn - https://linkedin.com/in/voicebyjay 🖱️ Jay Jackson on Facebook - https://facebook.com/voicebyjay 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 KEY TAKEAWAYS ✅ It's important to participate authentically in content creation. ✅ You don't have to talk about voice over all the time. ✅ Consider what interests you beyond voice over. ✅ Everyone has something to teach based on their experiences. ✅ Sharing personal stories can resonate with your audience. ✅ Educational content can come from your own learning journey. ✅ You can relate your past experiences to your current work. ✅ People do business with those they know, like, and trust. ✅ A structured content strategy can simplify posting.

In this episode, we explore how voice actors staying ahead of AI is not just possible — it’s essential! Marc Scott and Alexander Devrient dive deep into the challenges and opportunities voice artists face in a world where AI voices are rapidly improving. Discover how acting skills, continuous training, and authentic human connection give you the edge. Stay inspired, stay competitive, and learn why being a “human actor” still matters in 2025. Whether you’re a seasoned pro or just starting out, this episode is packed with tips to help you thrive! CONNECT WITH ALEXANDER DEVRIENT 🖱️ Alexander Devrient Website - https://alexanderdevrient.com 🖱️ Alexander Devrient on Instagram - https://instagram.com/ADevrient 🖱️ Alexander Devrient on IMDB - https://imdb.com/name/nm4125020 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 KEY TAKEAWAYS ✅ Voice actors must focus on being great actors, not just voice actors. ✅ Storytelling and human connection are key to staying relevant. ✅ Continuous training is essential for voice actors to adapt to changes. ✅ Building rapport with clients can secure long-term relationships. ✅ AI technology is evolving, but human nuances in storytelling remain unmatched. ✅ Staying updated with industry trends is crucial for success. ✅ A positive mindset can influence performance in auditions and bookings.

In this inspiring episode, Marc Scott chat's with Jessica Trinidad, a powerhouse Latina voice actor who built a thriving voice over business — not from LA or NYC, but right from the heart of Iowa! 🌽✨ Jessica shares her journey from Los Angeles to Iowa, how she overcame the myth that “you have to be in a major city to succeed,” and how she built a client list that includes Ford, Wendy’s, and Cracker Barrel — all while staying deeply connected to her cultural roots. 🔥 What You’ll Learn in This Episode: ✅ How to build a successful VO career from a small town or flyover state ✅ Why mindset and resilience matter more than location ✅ Lessons learned as a first-generation Chicana navigating the U.S. business world ✅ How bilingual skills, copywriting, and production services set you apart Whether you’re an aspiring voice actor, a seasoned pro, or just curious about what it takes to thrive in VO from anywhere, this episode will leave you inspired and equipped with real-world advice. CONNECT WITH JESSICA TRINIDAD 🖱️ Jessica Trinidad Website - https://jessicatproductions.com 🖱️ Jessica Trinidad on LinkedIn - https://www.linkedin.com/in/jessicatvo 🖱️ Jessica Trinidad on Instagram - https://instagram.com/jessicatproductions 🖱️ Jessica Trinidad Email - [email protected] 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15 KEY TAKEAWAYS ✅ The pandemic accelerated the need for home studios in voiceover. ✅ Community support plays a significant role in building a business. ✅ Many believe you must be in a major city to succeed in voice over, which is a misconception. ✅ Improv can be a valuable asset for a voice actor. ✅ Being a first-generation American has influenced Jessica's career path. ✅ Maintaining cultural identity while navigating the voice over industry is important. ✅ Mentorship has provided valuable business insights for Jessica. ✅ Investing wisely in equipment is crucial for voice over success. ✅ Prioritize people over transactions for long-term success. ✅ Networking is a powerful tool for growth. ✅ Mindset plays a significant role in overcoming challenges. ✅ Embrace your unique skills to stand out in your field. ✅ Don't let location limit your opportunities. ✅ Success comes from integrity and perseverance.

As a voice actor, the most powerful marketing tool you might be missing? The stories you tell yourself. In this episode, I open up about a frustrating situation I experienced—four months and $500 spent on a course, only to miss the final exam. But this episode isn’t about failure. It’s about perspective—and how choosing the right story can completely change your results in voice over and in life. 🎧 Whether you’re struggling to book, feeling stuck, or doubting your progress, this mindset shift could be the key to finally moving forward. ✅ What You’ll Learn: Why the story you tell yourself directly impacts your VO career How I reframed a personal setback into a financial win The truth about marketing fear and how to change it What I’m doing to break into documentary narration—and why I’m not giving up How to use storytelling as a tool for motivation and consistency 🎯 This episode is your reminder: you get to choose the narrative. Choose wisely. CONNECT WITH MARC SCOTT Marc Scott Voice Over - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS ✅ Perspective influences the stories we tell ourselves. ✅ The stories we tell impact our results. ✅ Choosing a positive perspective can lead to better outcomes. ✅ Negative experiences can be reframed into learning opportunities. ✅ Marketing is often viewed negatively, but perspective can change that. ✅ Taking action is necessary alongside positive thinking. ✅ It's essential to reflect on and improve the stories we tell ourselves.

Want to become a top 10% voice actor and book more commercial work? In this episode, casting director Tina Morasco from Sound and Fury reveals what actually sets successful voice actors apart in today’s industry. 🎙️ From real audition tips to unlocking deeper emotional connection in your reads, Tina breaks down her 4-step audition process, what casting directors really listen for, and why authenticity beats perfection every time. Whether you’re just starting out or ready to move up, these casting insights will help you audition smarter, stand out, and book voice over work more consistently. 🔥 Topics Covered: • The 4-step audition method that top performers use • How to bring authenticity into every read • Why AI can’t replace human nuance (yet!) • The #1 thing casting directors listen for CONNECT WITH TINA MORASCO 🖱️ Tina Morasco Coaching - https://www.tinamorascocoaching.com 🖱️ Tina Morasco on LinkedIn - https://www.linkedin.com/in/tina-morasco-305b856 🖱️ Tina Morasco on Instagram - https://www.instagram.com/tinamorasco 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS ✅ Commercials are booming more than ever despite economic turmoil. ✅ Authenticity is key in voice acting; it's about real human connection. ✅ AI cannot replicate the depth of human experience in voice acting. ✅ Voice acting should be thought-driven, not voice-driven. ✅ Understanding the story behind the script is crucial for effective delivery. ✅ Actors often make the mistake of focusing on adjectives rather than the narrative. ✅ The first line of a script is critical for engagement. ✅ Successful actors focus on serving the story, not themselves. ✅ Every audition is a fresh opportunity; past performances do not define future success. ✅ Clients are looking for fresh talent, not the same voices repeatedly. ✅ Building relationships with casting directors is helpful.

Thinking about starting a podcast as a voice actor? This episode is packed with the real-world advice you need before you hit record. From common mistakes to smart strategies for growing your brand and connecting with the right audience, this conversation with Melanie Scroggins will inspire and inform you. If you’ve ever wondered: • Should I launch a podcast if it’s not about voiceover? • Can podcasting help grow my VO business? • Is it really worth the time and effort? Then you’re in the right place. 💥 CHALLENGE OFFER: Share your podcast idea and get some feedback from Melanie. Either post it on Instagram and tag @shareyourgenius or on LinkedIn and tag Melanie Scroggins. CONNECT WITH MELANIE SCROGGINS 🖱️ Melanie Scroggins Website - https://www.melaniescroggins.com 🖱️ Share Your Genius - https://shareyourgenius.com 🖱️ Melanie Scroggins on LinkedIn - https://linkedin.com/in/melaniescroggins 🖱️ Share Your Genius on LinkedIn - https://www.linkedin.com/company/share-your-genius 🖱️ Share Your Genius on Instagram - https://instagram.com/shareyourgenius 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Podcasting offers unique opportunities for voice actors. Voice actors can create podcasts outside of voice over topics. Understanding your audience is crucial for podcast success. Consistency is key to growing a podcast audience. Setting realistic expectations can prevent burnout. Podcasting can enhance communication and storytelling skills. Identify your unique point of view for your podcast. Building a brand can lead to unexpected opportunities. 95% of podcasts get less than a thousand downloads per week. Listener engagement is more important than download numbers. Premise, talent, community, and format are key elements of a podcast. Podcasting remains a safe avenue amidst AI advancements.

Voice over rates are more critical — and confusing — than ever. In this powerful episode, Marc Scott sits down with David Toback, one of the creators of the GVAA Rate Guide, the industry’s gold standard for non-union voiceover pricing. You’ll get a front-row seat to the conversation voice actors everywhere are having — about voice over usage, AI disruption, unrealistic budgets, and how to stand your ground and still get the job. From OTT/CTV ads to streaming audio and social reels, David breaks down how to quote voice over work, why most clients don’t understand usage, and how YOU can educate and advocate like a pro. What You’ll Learn: ✅ What the GVAA Rate Guide really is — and isn’t ✅ How to price for social, OTT, podcast ads & more ✅ How “value” gets lost in modern VO negotiations ✅ What to say when clients ask for perpetuity ✅ Why you must think like your own agent 📅 GVAA Webinar: Demystifying Digital Rates – May 21st Learn more & register: https://gvaaondemand.com/programs/demystifying-digital-rates-commercial-usage CONNECT WITH GVAA 🖱️ GVAA Rate Guide - https://globalvoiceacademy.com/gvaa-rate-guide-2 🖱️ GVAA Online - https://globalvoiceacademy.com 🖱️ GVAA on Instagram - https://www.instagram.com/thegvaa 🖱️ GVAA on Facebook - https://www.facebook.com/thegvaa 🖱️ GVAA on LinkedIn - https://www.linkedin.com/in/globalvoiceacademy 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS The GVAA rate guide serves as a foundational tool for voice actors. Voice over rates are complex and vary widely across genres. Understanding digital content is crucial for negotiating rates. Voice actors must be proactive in marketing their services. Emerging categories in voice over are creating new opportunities. Voice actors need to understand the nuances of digital advertising terms. Voice actors may need to rely more on agents to manage their work. The value of voice over work is often underestimated by clients. Educating clients about usage and licensing is essential for fair compensation. Building trust with clients can lead to long-term relationships. Voice actors should not assume clients are trying to take advantage of them. GVAA is providing educational resources to help voice actors navigate industry changes.

What do you post on social media when you’re not booking voice over work—or worse, when you’re under NDA and can’t share the jobs you do book? In this episode, I break down the myth that voice actors need client wins to stay visible online. Instead, I'm offering six proven content strategies you can start using this week to build trust, grow your audience, and stay top of mind with prospects—even if you’ve never booked a job. This is your playbook for authentic, consistent marketing that actually works. CONNECT WITH MARC SCOTT Marc Scott Voice Over - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Social media should be used as a marketing tool, not just for showcasing work. Engagement is key to social media algorithms and visibility. Behind-the-scenes content can be fascinating and engaging for audiences. Sharing marketing moves can help others in the industry. Tagging and collaborating with others can expand your reach. Throwback wins can provide valuable insights and stories. Real talk moments can create authentic connections with your audience. Consistency in posting is crucial for building an audience. Stop overthinking and start creating content.

Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty. In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there." You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos. Also Listen to Trends, Tariffs and Trade Wars with J. Michael Collins - https://youtu.be/n1kpyB2e4nI CONNECT WITH MARC SCOTT Marc Scott Voice Over - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Maintaining communication with clients is crucial during economic downturns. Social media should be used to share positive and valuable content. Focus on strategic targeting of opportunities in less impacted sectors. Marketing budgets may be slashed, but costs for advertising may decrease as well. Regularly audit online profiles and marketing materials to ensure they are current. Focusing on what you can control helps reduce stress and anxiety. Engage with positive influences and take breaks from negative news. Utilize downtime to address small tasks that can improve business perception. Your mindset is essential; keep it fueled and clean.

Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧 Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over. Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights. ✅ What is Radio Imaging? ✅ How to land your first imaging client ✅ Negotiation tips & market rates ✅ Building long-term relationships with stations ✅ Why you shouldn't overlook small markets ✅ How to stand out & get rehired consistently If you’re serious about growing your voice over career, don’t miss this master class. CONNECT WITH MATT FOGARTY Matt Fogarty Website: https://mattfogartyvo.com Matt Fogarty Instagram - https://instagram.com/mattfogsvo Matt Fogarty LinkedIn - https://www.linkedin.com/in/mattfogartyvoiceovers Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Build a base of great clients who return consistently. Storytelling enhances voice over performance. Imaging allows for creative expression in voice work. Understanding client needs is crucial for success. Direct marketing can yield significant opportunities. Communication with program directors is essential. Flexibility in turnaround times is important. Ad-libs can add personality to radio imaging. Treat small market stations with the same respect as large ones. Identify key decision-makers in radio stations for outreach. A structured imaging deal is crucial for long-term opportunities. Managing multiple markets requires an effective CRM system. Market size influences voice over rates. Local engagement is key to the success of radio stations. AI is a growing factor in the industry, but human touch remains vital. Continuous improvement through coaching enhances voice work. The future of radio imaging holds potential despite challenges.

At some point, most voice actors have the dream of packing up and heading for LA to achieve success and fame in voice over. Few actually follow through, and fewer still actually make their dreams a reality. Laila Berzins is one of the few! In this conversation, Laila Berzins shares her inspiring journey from a small town in Connecticut to becoming a successful voice actor in LA. One workshop, callback, audition and odd job at a time! Now, Laila has nearly 150 credits on IMBD including Disney, Nickelodeon, Genshin Impact, Marvel and many more. Listen as Laila shares the real story behind her rise—living on food stamps, driving Uber, and investing every cent back into her craft. Whether you’re grinding in VO or chasing a dream in any field, this episode will leave you fired up and focused. CONNECT WITH LAILA BERZINS Laila Berzins Autographs: http://streamily.com/lailaberzins Laila Berzins Cameos: https://www.cameo.com/lailaberzinsvoice Laila Berzins Website: http://lailaberzins.com Laila Berzins Facebook - https://www.facebook.com/lailaberzinsvo/ Laila Berzins Tiktok - https://www.tiktok.com/@lailaberzinsvoice Laila Berzins Instagram - https://www.instagram.com/lailab_voiceovers Laila Berzins X - https://x.com/lberzins_voices Laila Berzins Linkedin: https://www.linkedin.com/in/lailaberzins Laila Berzins IMDB: https://www.imdb.com/name/nm5389637/ Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS The journey to success in voiceover can take years of hard work. Reinvesting in one's craft through classes and workshops is essential. Networking and making connections can lead to unexpected opportunities. Finding a supportive community can make a significant difference. Persistence and stubbornness are key to achieving dreams. You never know who's going to see your content. Agents can be champions for your career. Continuous learning is essential in the industry. Diverse performance backgrounds enhance voice acting skills. Organization is key for managing multiple characters. Improv skills are vital for character development. Character development is a blend of inspiration and personal experience. Alternate takes can showcase a different range for characters. Conventions provide a unique opportunity to connect with fans. The energy we project influences our experiences in the industry. Enjoying the journey is as important as the destination.

A thousand voice actors are about to descend on the Hilton Atlanta Airport Hotel for VO Atlanta. If you're one of them, this special episode is for you. This episode is packed with actionable advice to help you make the most of your conference experience. From purposeful networking and vocal care to leveraging AI for better note-taking and content creation, Marc Scott shares his top strategies for success. Don’t just attend—thrive at VO Atlanta! Even More VO Atlanta Tips - https://youtube.com/live/C-RFXKVVn-w Vocal Warmups (and Downs!); How to Protect Your Voice - https://youtu.be/d-F5PFfdBA4 CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Network with purpose, focusing on key connections. Engage actively in sessions to enhance learning. Take care of your voice to ensure participation. Follow common themes from multiple speakers. Create content to reinforce learning and share experiences. Be present and enjoy the conference experience. Leverage AI to summarize notes and create content. Implement learned strategies into actionable items. Don't let fear or nerves hold you back from participating.

Tariffs are here. Will they impact the voice over industry? I didn't bring J. Michael Collins on the podcast to talk tariffs and trade wars, but it just so happened that the day we recorded, that was the story of the day. So we tackled it. We didn't stop there. We also talked trends voice actors need to watch in 2025 including shifts in commercial and political, the new "it read" that seems to be booking at the moment. How shifting demographics are opening up more opportunities for certain voice actors who may have felt a little left behind in recent years. A lot of ground is covered in this chat. We even had time to get to VO Atlanta and some insights into this years conference. If you're a voice actor looking to stay ahead in a rapidly evolving industry, you're going to want to dig into this one with a notebook! CONNECT WITH J. MICHAEL COLLINS J. Michael Collins Website - https://jmcvoiceover.com JMC Demos - https://jmcdemos.com J. Michael Collins on Instagram - https://www.instagram.com/jmcdemos J. Michael Collins on Facebook - https://www.facebook.com/jmcdemos J. Michael Collins on X - https://x.com/jmcvoiceover Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS The voice over market is experiencing a glut in the middle tier. Short-term impacts of tariffs on voice over are uncertain. Assertiveness is becoming a key trait in voice over reads. Demographics in voice over are shifting towards older voices. The average consumer's perception of advertising is changing. Buyers are adapting to demographic shifts in their marketing strategies. The future of conversational voice over is being redefined. Voice over trends are evolving, especially in humor and delivery. AI's impact on voice over is minimal at the high end. Marketing is crucial for voice actors to succeed today. Demos need to reflect versatility and current trends. Political voice over requires frequent updates due to shifting issues. Online casting companies are facing challenges in the current market. The VO Atlanta conference aims to bring fresh insights and speakers. Voice actors should focus on building relationships with agents. Staying informed about industry changes is key to success.

Every so often I have a conversation with a voice actor who introduces me to genre of voice over I had never really considered before. That happened with Rafael Neve when he reached out with an idea for the podcast. Rafael has built a thriving, full-time income to support himself and his family from YouTube Dubbing. He even hired his mother to work with him he's so busy! In this in-depth conversation, Rafael pulls back the curtain on all the potential Youtube Dubbing offers. He holds nothing back with advice for differentiating yourself from other talent in the space, how to find the work, who to collaborate with and so much more. This episode is particularly impactful if you're a bilingual talent, but as Rafael points out, there are opportunities for anyone who is willing to go look for them. CONNECT WITH RAFAEL NEVE Rafael Neve Website - https://www.rafaelneve.com Rafael Neve LinkedIn - https://www.linkedin.com/in/rafaelneve Rafael Neve on X - https://x.com/RafaelNeveVO Rafael Neve on Instagram - https://www.instagram.com/michaeleverhardvoiceover Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Voice over encompasses a wide range of genres beyond the mainstream. Being bilingual adds significant value in localization and voice over work. Combining skills like audio engineering enhances the service offered to clients. Customer service and building relationships are crucial in the voice over industry. Networking through platforms like Discord can lead to unexpected opportunities. Preparation is key to recognizing and seizing opportunities when they arise. Dubbing requires creativity to match mouth movements and translations. Being a one-stop solution can streamline the dubbing process. Many content creators are unaware of the potential for dubbing their work. The demand for localized content is increasing across platforms. AI may assist in dubbing but cannot replicate human emotion and cultural nuances. Networking in the right communities can lead to more dubbing opportunities. Voice actors must continuously adapt to remain relevant. Protecting creative work is essential in the age of AI. Collaboration can lead to innovative profit-sharing models.

One great way to build a portfolio in gaming is to work with Indie Game Developers. You get access to opportunities. Build your credits and hone your craft. Michael Everhard recognizes this, and has taken an interesting approach to his latest collaboration. He's teamed up with a studio for a game he's passionate about and taken on a role beyond simply voice actor. Rather than regular payment, he's entered into a profit sharing arrangement. For gaming studios in tight budgets, this could be a new way to approach them with your marketing. Michael shares plenty of tips on doing just that. Michael is also a Nimble Jedi, and we get into that too. CONNECT WITH MICHAEL EVERHARD Michael Everhard Website - http://www.michaeleverhard.com Michael Everhard Website - http://www.britishelearningvoiceover.com Michael Everhard on BlueSky - https://bsky.app/profile/michaeleverhardvo.bsky.social Michael Everhard on Instagram - https://www.instagram.com/michaeleverhardvoiceover Shoni Island Steam: https://store.steampowered.com/app/2813990/Shoni_Island/ Golden Horde https://goldenhordestudios.com/# Cave Bear Games https://cavebeargames.com/ Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS There's more than one way to play the voice over game. Voice acting can be a collaborative process in indie games. Profit-sharing models can be beneficial for voice actors. Building relationships in the industry can lead to future projects. Collaborative approaches can open new opportunities in game development. LinkedIn groups can be valuable for networking in the industry. You can find Indie Game gigs on Facebook, Twitter and others. Automation tools like Nimble can significantly enhance workflow efficiency.

Discover how Bobbi Maxwell became one of the top voices in automotive voice over, working with brands like Maserati, GMC, and Honda. In this episode of the Everyday VOpreneur Podcast, Bobbi shares her journey from radio to full-time voice actor, building a career that boasts over 300 automotive spots annually. You’ll learn the keys to booking and maintaining long-term automotive clients, the importance of working with automotive agencies, and how to strategically manage your availability to keep clients happy. Bobbi also offers insider advice on demo versatility, staying consistent, and why being reliable and fast is crucial in this competitive niche. For voice actors looking to break into automotive or expand their client base, Bobbi's insights on navigating conflicts, understanding regional markets, and managing rates for TV, radio, and digital automotive spots are invaluable. She even touches on how AI might impact automotive voice over in the future and how to stay prepared. This episode is packed with practical tips and real-world examples to help voice actors build a sustainable career in automotive. Whether you’re new to the genre or a seasoned talent, you’ll find plenty of actionable advice. CONNECT WITH BOBBI MAXWELL Bobbi Maxwell Website - https://www.bobbimaxwell.com Bobbi Maxwell on Instagram - https://www.instagram.com/bobbimaxwellvo Bobbi Maxwell on LinkedIn - https://www.linkedin.com/in/bobbi-maxwell-85238b99 Bobbi Maxwell on YouTube - https://www.youtube.com/@bobbimaxwell492 Making Wavs Podcast - https://makingwavsvo.com Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Automotive voice over work can be steady and lucrative. Agency connections are crucial for securing automotive voice over work. The automotive industry offers opportunities for both local and national work. Automotive voice over rates differ from standard commercial rates. Styles in automotive voiceover are evolving towards more relatable voices. Versatility in voice demos is crucial for success in the industry. Voice actors need to understand brand identities to succeed in automotive. Quick turnaround times are often expected in automotive voice over.

We all wish we could book more with our agents, right? I know I do! They signed us in the first place, so we must bring something to the table. But how can we convert that into more bookings and more earnings? Emma O'Neill is a non-union voice actor earning over 50% of her income through agents and managers. So if there's a secret to this, she's figured it out; and now she's sharing! In this episode Emma offers plenty of tips for building better relationships with agents, giving them what they're looking for so they'll want to work with you, and continually improving your own craft so you're always curren with what they need. We talk landing agents, working with agents, the difference between agents and managers, how to increase your book rate and so much more. CONNECT WITH EMMA O'NEILL Emma O'Neill Website - https://emmaoneillvo.com Emma O'Neill on Instagram - https://instagram.com/emmaoneill Emma O'Neill on LinkedIn - https://www.linkedin.com/in/emmaoneillvo Emma O'Neill on LinkTree - https://linktr.ee/emmaoneill Emma O'Neill Coaching Consult - https://tidycal.com/emmaoneill Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Most voice actors earn less than 10% from agents. Building relationships with agents is crucial for voice actors. Networking at conferences can lead to valuable connections. Managers focus on personal branding while agents handle business aspects. Be easy to work with. Casting directors are often supportive and want actors to succeed. Taking risks in auditions can lead to better opportunities. Current trends in voice acting are shifting towards more authentic reads. Improving relationships with agents can enhance booking opportunities.

With AI results now appearing at the top of many Google searches, the voice actor who is using SEO as part of their marketing strategy is going to have to understand how the rules of the SEO game are changing. From zero-click content to the implications of AI-generated search results, choosing the right short and long tail keywords to building your trust and authority, Gina Scarpa dishes all the tips, tricks and strategies in this wide-ranging SEO-based conversation. Heck, we cover so much ground in this chat we ever got to talk about Robert Irvine and the amazing Restaurant Impossible TV show! Want actionable, practical strategies for improving your websites SEO without having to be a programming genius or SEO Jedi? Gina delivers the goods! CONNECT WITH GINA SCARPA Gina Scarpa Website - https://ginascarpa.com Gina Scarpa on Instagram - https://www.instagram.com/ginascarpa Gina Scarpa on Facebook - https://www.facebook.com/voiceoversbygina Gina Scarpa on X - https://x.com/ginascarpa Gina Scarpa on YouTube - https://www.youtube.com/channel/UCbw8eOVVA_H0_zb4VHZlAWw Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS AI will impact voiceover and SEO significantly. Zero click content is changing how we search online. Google's AI, Gemini, is prioritizing direct answers. Human-generated content is still crucial for SEO. Building authority and trustworthiness is essential. Keyword strategies must evolve with AI advancements. Competitor research can inform effective SEO practices. Voice Actors should create niche or genre specific pages. AI tools can assist but cannot replace human creativity. AI tools can help identify keyword gaps and improve content. Regularly updating website content is crucial for maintaining rankings. Google prioritizes content that answers user questions quickly.

A voice over demo is one of the biggest investments you'll make in your career. The right demos will get you access to incredible opportunities. The wrong demos will hold you back and prevent you from achieving your full potential as a voice actor. In this episode, I speak with the Demo Dream Team, Michelle and Steve Sundholm, Ryan Paul James and Melissa Disney and draw from their unique skill sets and collective experience to uncover what it takes to make a stand out voice over demo. We talk about choosing the right producer, understanding what's trending, when it's time for a refresh, showcasing your talents effectively and why you might want to reconsider self-producing your demo. All this and more! CONNECT WITH THE DEMO DREAM TEAM Demo Dream Team Website - https://demodreamteam.com Demo Dream Team on Instagram - https://www.instagram.com/demodreamteamvo Demo Dream Team on Facebook - https://www.facebook.com/demodreamteamvo Email the Demo Dream Team - [email protected] Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Vetting voice actors is crucial to ensure they are ready for a demo. Demos should be aspirational, showcasing what the actor wants to do. It's important to refresh demos when skills or industry trends change. Personalized scripts help actors connect with their demos authentically. The process of creating a demo should be fun and engaging for the actor. A demo is a snapshot of an artist's progress and should reflect their current abilities. Feedback and collaboration are key to producing a successful demo. Investing in coaching and training is essential before creating a demo. The demo should take listeners on a journey through different emotions and styles. Professional production is crucial for creating a competitive demo. Demos should sound like advertisements, not just voice over samples. Authenticity and personality are becoming more important in voiceover work. The trend is moving away from the disinterested, flat delivery style. The importance of sound quality cannot be overstated in voice over production.

Are hashtags becoming obsolete? In this episode, I dive into the shifting role of hashtags on platforms like LinkedIn, X, and Instagram. You're going to learn how to adapt your social media strategy as platforms focus more on SEO, AI, and content quality. Whether you’re a voice actor or any other creative professional, this episode is packed with actionable advice to keep your posts relevant and effective in 2025. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Hashtag strategy is evolving across social media platforms. LinkedIn is shifting focus from hashtags to AI and SEO. Using too many hashtags can reduce post visibility. X is moving away from hashtags, prioritizing content quality and engagement. Instagram has banned many hashtags due to spam and abuse. Only highly relevant hashtags should be used, ideally one to three. Content should include relevant keywords to reach the target audience. Adjusting strategies is necessary to maintain visibility and engagement.

Looking for some fun, unique and easy ways to market your voice over business while playing off the theme of New Year's? In this episode I share several creative and practical marketing strategies you can lean into to stay top-of-mind with your clients and prospects. For even more New Year's marketing ideas ideas visit https://www.vopreneur.com/newyearsguide for a free guide. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS It's not too late to send a New Year's email. Sending a New Year's message can help reconnect with clients. Offering planning calls can engage both clients and prospects. Raising rates can be communicated with goodwill by offering lower rates for early bookings. Refreshing testimonials can enhance your marketing efforts. Creating a 'Best Of' campaign can showcase your past work. Social media posts should be tailored for each platform. Pitching fresh starts can inspire clients to update their projects. Providing value in marketing campaigns strengthens client relationships.

The Christmas holiday season presents countless opportunities for creating content and marketing campaigns that can both showcase your skill and talent as a voice actor and get you in front of your audience of leads, prospects and clients. In this episode, I share several different low cost / no cost ideas you can implement easily, both on your own, or with clients and colleagues you might want to parntner with. For even more ideas visit https://vopreneur.com/12tipsofchristmas for a free PDF download. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Engage with your community through local initiatives. Create fun and engaging content to showcase your skills. Utilize social media to share your holiday-themed projects. Consider collaborating with local businesses for mutual benefit. Explore the potential of audio dramas for creative storytelling. Encourage audience participation through challenges and contests. Focus on building relationships rather than just selling services.

UGC (User Generated Content) is, for many voice actors, a misunderstood concept and also a potentially missed revenue stream for their business. In this episode I speak with Kelley and Cam Buttrick, both of whom are running thriving UGC businesses and are more than willing to share the ins and outs of this opportunity. To make it even more interesting and insightful, Kelley is offering her take as a Gex X and Cam shares her perspective as a Gen Z. The end result, a fun and informative interview offering up plenty of actionable, practical tips and strategies for adding UGC into your list of services offered. CONNECT WITH KELLEY BUTTRICK Kelley Buttrick Website - https://kbvoiceovers.com KB Creates Website - https://kbcreatescontent.com Kelley Buttrick on Instagram - https://instagram.com/kbvoiceovers Kelley Buttrick on Facebook - https://facebook.com/kelley.buttrick CONNECT WITH CAM BUTTRICK Cam Buttrick on TikTok - https://www.tiktok.com/@goodtimesandfaketanlines Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com KEY TAKEAWAYS Authenticity is key in building trust with audiences. Understanding your audience is crucial for effective marketing. UGC offers new opportunities for voice actors. Generational perspectives influence marketing strategies. Finding UGC opportunities often involves pitching to brands directly. Networking and connections play a crucial role in securing UGC work. Pitches should clearly outline what you want and what you offer. Understanding the target audience is key in content creation. Rates for UGC can vary widely; negotiation is often necessary. Storytelling is central to effective UGC.

What would you like to put on your Wish List for Santa Claus? Maybe a new microphone? A new interface? Some other voice over studio upgrade? George the Tech has plenty of ideas for you if you're trying to decide what you'd like to ask for this holiday season. He offers up suggestions for mics, interfaces, software and plugins, and he even had one suggestion I had never thought about before but now I know I want to ask for! Wanna grab some of these recommendations? Visit https://www.amazon.com/shop/vopreneurbymarcscott/list/GLXE7EJYG4IO?ref_=cm_sw_r_cp_ud_aipsflist_XGEW39D3AXJVSNW4ESPT CONNECT WITH GEORGE THE TECH George the Tech Website - georgethe.tech/ms George the Tech on Instagram - https://instagram.com/georgethetech George the Tech on Facebook - http://www.facebook.com/georgethetech George the Tech on YouTube - http://youtube.com/c/GeorgeTheTech George the Tech on LinkedIn - https://www.linkedin.com/in/georgethetech Pro Audio Suite Podcast - https://www.theproaudiosuite.com Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Black Friday deals can significantly benefit studio upgrades. Affordable microphones can perform well in professional settings. Be cautious of counterfeit products in the market. AI technology is revolutionizing audio production tools. Tech splurges can enhance studio setups but should be researched. Sound Check service helps evaluate audio quality and processing. Investing in quality tools can save time and improve results.

One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong. We're giving too much power to these total strangers. In this episode, I talk about the importance of remembering who your audience is, tailoring your content to that audience, remaining authentically you, and ignoring the haters, who are probably going to hate, no matter what you do! Let this episode serve as a reminder that success isn’t about pleasing everyone, but about building genuine connections with the people who matter. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS There is no product or service with 100% customer satisfaction. Negative interactions on social media are inevitable. Understanding your audience is crucial for effective communication. Adding value through content is essential for engagement. Authenticity is key in social media marketing. Don't let negativity from strangers derail your efforts. Data-driven decisions are more important than opinions. Embrace your uniqueness and connect with your audience.

Success is in the follow-up. This is something you've probably heard me say a thousand times. But now, thanks to Nimble, I've got a new way to automate those follow-ups making them even easier to do, and all but guaranteeing they actually get sent. Using a new feature called Sequences, automating your follow-up strategy is going to change the way you do your email marketing. In this episode, I explain how it works and how I'm using it. Sign up for a Nimble Trial at https://nimble.com/marcscottvo CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Follow-ups are essential for maintaining client relationships. Providing value in follow-ups can enhance engagement. Automating follow-ups can save time and increase efficiency. Nimble's Sequences feature allows for automated email follow-ups. Consistent follow-ups can lead to more work opportunities. Many people need multiple contacts before making a decision. Follow-ups can help reclaim missed opportunities. Success in voice acting often hinges on effective follow-up strategies.

Odds are, if you're working as a voice actor, you've got at least one dream you're working towards in the industry. Maybe it's landing a specific client. Booking a certain type of job. Or finding success in a particular genre of the industry. For Sarah Kramer, the goal has been the same for years. She wanted to work in animation and more specifically, she wanted to work on a Star Wars project. That dream became a reality when she landed a role on Star Wars; Young Jedi Adventures. In this episode, Sarah shares her story of how she made it possible, despite many odds being stacked against her. Persistence, Patience, Perseverance, and maybe channeling the power of The Force. ;) CONNECT WITH SARAH KRAMER Sarah Kramer Website - https://sarahkramervoiceovers.com Sarah Kramer on Instagram - https://www.instagram.com/sarahkrameractor Sarah Kramer on Facebook - https://www.facebook.com/SarahKramerVoiceOvers Sarah Kramer on LinkedIn - https://www.linkedin.com/in/sarahkrameractor Young Jedi Adventures - Watch on DIsneyPlus Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Taking strategic, consistent action is the secret to success. Training is essential for growth in voice over. Stepping out of the comfort zone is necessary for progress. Creating unique marketing tools can set you apart. Perseverance is key in the voice over journey. Mentorship can significantly impact your career growth. Don't compare your journey to others; everyone has a unique path. Follow up is essential after auditions and networking opportunities. It's important to find your niche and pursue it passionately. The journey to success is often a marathon, not a sprint. Celebrate your achievements, no matter how small.

Making a decision to pursue a career in voice acting means also making a decision to start a small business and pursue a life of entrepreneurship. If you're going to run a business, you need think like a business owner. That's what the entire concept of VOpreneur is all about. Voice Actor + Entrepreneur = VOpreneur Danielle Famble has built a name for herself within the industry not only for her impressive career and credits, but for encouraging voice actors to (and teaching them how to) approach voice over with a CEO Mindset. In this episode, Marc and Danielle dive deep into business, money, and the mindset that will lead you to success. CONNECT WITH DANIELLE FAMBLE Danielle Famble Website - https://daniellefamble.com Danielle Famble on Instagram - https://www.instagram.com/daniellefamble Danielle Famble on LinkedIn - https://www.linkedin.com/in/daniellefamble Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS A CEO mindset is crucial for voice actors to thrive. Entrepreneurial roots can provide a strong foundation for success. The art of the pivot is essential in business. Delegating tasks can lead to business growth and efficiency. A positive relationship with money can enhance business performance. Understanding your relationship with money is crucial. Investing in your business should be strategic, not impulsive. Success can be defined in various ways beyond financial metrics. Mentorship can significantly accelerate your growth and learning. Recognizing personal achievements is essential for self-acknowledgment. Continuous learning from others can enhance your business acumen.

Can A.I. and Human voice actors work together? Is there a path forward where they coexist in the space? I guess only time will truly answer that question, but for now, we can look at what's happening in the real world. The vast majority of VO is still human. Yay! Some VO is being taken over by A.I. Boo! But what if there's a new form of VO being created that's a collaborative effort between humans and A.I.? Well that's interesting! In this episode, Erin Culpepper shares her story of working on a groundbreaking toy project. A toy that could become one of the hottest toys of the holiday season (in my opinion). And it's, perhaps, a case study in how human voice actors and A.I. might work together. Listen with an open mind. I think there's lessons for us all to learn. Order your Poe the AI Story Bear - https://amzn.to/4gXiQ6E CONNECT WITH ERIN CULPEPPER Erin Culpepper Website - https://www.erinculpepper.com Erin Culpepper on Instagram - https://www.instagram.com/erinculpeppervo Erin Culpepper on LinkedIn - https://www.linkedin.com/in/erin-culpepper-vo Marc Scott on Instagram - https://instagram.com/marcscott MENTIONED IN THIS EPISODE Protecting Your Money Maker; Vocal Warmups with Shana Pennington-Baird https://www.vopreneur.com/blog/250 RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Balancing a day job and voice acting requires discipline and commitment. Outsourcing tasks can free up time for voice acting. Working with reputable clients enhances credibility in the industry. Negotiating contracts is crucial for voice actors in the age of AI. Control, consent, and compensation are key factors in AI voice work. The future of voice acting may involve collaboration with AI.

There are many different ways to approach a career in voice over and in this episode, Kay Bess and Marc Scott discuss that and more. Kay and Marc came at voice over from two different places and in two different ways and both were able to find success. Together they talk about the evolution of the industry, how to stay relevant over time, how entrepreneurship has changed the game and it takes to succeed today and beyond. CONNECT WITH KAY BESS Kay Bess Website - https://kaybess.com Trust and Be Brave Coaching - https://trustandbebrave.com Kay Bess on Instagram - https://instagram.com/kaybess Trust and Be Brave on Facebook - facebook.com/groups/trustandbebrave Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Voice over work has evolved significantly with the rise of online casting. Entrepreneurship is crucial for voice actors to thrive in the industry. Marketing is often viewed negatively, but it can be reframed as offering value. Persistence in marketing is key; relationships take time to build. Coaching should set realistic expectations for voice actors. Complacency can kill a voice over career; continuous learning is essential. The audition process requires resilience and a love for the craft. Daily routines should focus on nurturing existing relationships and finding new leads. Technology, like CRM systems, can greatly enhance business management.

Improv is a fascinating technique in the performance world that some people love, many people fear, and, I suspect, many simply don't fully understand. I admit, myself, that I feel into a combination of the fear and lack of understanding category. Until this interview with Rebecca Haugh. Rebecca is a gifted voice actor and coach who teaches voice actors the art of improv. If improv is something you've never really explored or considered before, I strongly urge you to listen to this episode with an open mind. You might just find improv could be the catalyst to leveling up your comfort and performance level in the booth! CORRECTION: In this episode I mistakenly referred to one of Rebecca's clients as Fiverr. It should have been Pfizer. I apologize for their error. ~ Marc CONNECT WITH REBECCA HAUGH Rebecca Haugh Website - https://lovethatrebecca.com VO Improv Website - https://voimprov.com Rebecca Haugh Instagram - https://instagram.com/vo_improv Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Improv is a technique used by successful actors and comedians. Improv helps voice actors connect with their creativity and playfulness. Finding your unique voice is essential in voice acting. Improv can help overcome fear and anxiety in performance. Creating a safe space is crucial for effective improv practice. Improv techniques can be applied across various voice acting genres. Ad libbing can enhance voice performances and make them stand out. Regular practice and playfulness are key to improving voice acting skills.

Ah yes... the conversational voice over read. Or is that, the conversational NON ANNOUNCER voice over read? Either way, we see the direction in pretty much every single audition that comes into our studios. Doesn't seem to matter what genre. It's what every casting director, agent, producer and creative director on planet earth is looking for. So how do we deliver it? Enter Hugh Klitzke. With over 125,000 auditions directed, Hugh knows conversational. So much that he branded his entire business after it! In this episode, Hugh digs deep into the conversational read, and the end result is a virtual Master Class on the subject. CONNECT WITH HUGH KLITZKE Hugh Klitzke Website - https://conversationalvo.com Hugh Klitzke on LinkedIn - https://www.linkedin.com/in/hughpklitzke Open Studio - https://openstudio.conversationalvo.com/openstudio Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Conversational today isn't the same as conversational 5 or 10 years ago. Understanding the audience is crucial for a successful read. Scripts are rarely written conversationally, making interpretation essential. Perspective is more important than just vocal sound in voice over. Multiple takes can lead to a deeper understanding of the script. Imagination plays a key role in making scripts sound genuine. Better casting direction can improve audition outcomes. Acting workshops can enhance voice acting skills.

This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful. Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's learned and apply them to growing her own successful voice over business today. In this episode, Marc Scott and Jessica dive into her story and she shares plenty of actionable, practical advice you can use in your own voice over journey. CONNECT WITH JESSICA MATHISON Jessica Mathison Website - https://www.jessicamathison.com Jessica Mathison on Instagram - https://www.instagram.com/jessicamathison_vo Jessica Mathison on X - https://x.com/Jessi_Mathison Jessica Mathison on LinkedIn - https://www.linkedin.com/in/jessica-mathison-35b1a061 Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Running a voice over business requires treating it as a business and implementing strong business practices. Understanding market demand and adapting to meet customers' needs is crucial for success. Learn from your mistakes and seek out resources to improve your voice over business. Resilience is key in the face of rejection and the challenges of the voice over industry. Use effective marketing strategies to promote your voice over services. Consider applying for grants to support your voice over business

How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well? That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views. In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing. CONNECT WITH TAWNY PLATIS Tawny Platis Website - https://www.carynclark.com Tawny Platis on Instagram - https://www.instagram.com/tawnyplatis Tawny Platis on YouTube - https://www.youtube.com/@tawnyplatis7866 Tawny Platis on TikTok - https://www.tiktok.com/@tawnyplatis Tawny Platis Facebook - https://www.facebook.com/tawny.platis Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Find a niche and create authentic content that resonates with your audience. Adapt to the ever-changing algorithms of different platforms and analyze metrics to understand what works. The hook in the first few seconds of a video is crucial to grab the audience's attention. Be genuine and relatable to build a loyal following. Expose yourself to good content to improve your own content creation skills. Building a successful online presence takes time, effort, and a combination of luck, hard work, and talent. Having a large social media following can open up opportunities for collaborations and monetization. Be prepared for failures and the need to pivot and rebrand, and understand that success may take time. Embrace social media as an essential part of being a voice actor and use it to build an audience and differentiate yourself from AI technology. Even a targeted audience of a few thousand can bring value and opportunities.

In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue? Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all? Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying." This narrative is all wrong and I explain why in this episode. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com VOpreneur® by Marc Scott - https://vopreneur.com Marc Scott on YouTube - https://youtube.com/@marcscottvo VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Follow-up is one of the most important aspects of marketing your voiceover business. Personalization and tailoring messages are crucial for standing out in a crowded inbox. Follow-up can be a test of commitment and professionalism. The negative narrative around follow-up should be replaced with a positive mindset. Using a CRM and setting automated reminders can help with effective follow-up.

Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)? Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com VOpreneur® by Marc Scott - https://vopreneur.com Marc Scott on YouTube - https://youtube.com/@marcscottvo VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Staying top of mind with potential clients is crucial for success in voice over. Swag can be a part of your marketing strategy to stay front and center with clients. Choose swag that is associated with your brand or that can build an association. Consider the usefulness of the swag and whether it will be kept and used by the recipient. Think about the unique and standout qualities of the swag. Other considerations include sustainability, cultural considerations, distribution, cost versus value, understanding your audience, and brand alignment.

Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not? In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com VOpreneur® by Marc Scott - https://vopreneur.com Marc Scott on YouTube - https://youtube.com/@marcscottvo VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed. Organic reach, which is the reach without paid promotion, has significantly decreased over time on various social media platforms. Algorithms reward engagement, so it is crucial to focus on generating genuine engagement on social media posts. Strategies to increase engagement include asking questions, inviting readers to share their experiences, requesting feedback, and inviting people to direct messages. Targeted engagement is more valuable than high reach, as reaching the right audience is essential for effective communication and achieving desired outcomes.

If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves. Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't. The result? She started growing her business in entirely new ways. Opening the doors to new opportunities, new relationships, new clients and new bookings. Listen to her story of how she went from fighting against marketing entirely, to now becoming an absolute ambassador of marketing! CONNECT WITH CARYN CLARK Caryn Clark Website - https://www.carynclark.com Caryn Clark Facebook - https://www.facebook.com/thehipchickvoice Caryn Clark on Instagram - https://www.instagram.com/thehipchickvoice Caryn Clark on YouTube - https://www.youtube.com/user/hipchick239 Caryn Clark on LinkedIn - https://www.linkedin.com/in/thehipchickvoice Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Many voice actors are hesitant or resistant to marketing themselves. There is no one right way to market a voiceover business; different strategies work for different individuals. Building a voiceover business requires consistently keeping the pipeline full and adapting to changes in the industry. Social media, particularly LinkedIn, can be a powerful tool for voice actors to connect with potential clients. When creating social media posts, focus on providing value to your audience and addressing their needs. Continuous improvement and perseverance are key in marketing. Overcoming hesitancy and embracing marketing can lead to success in the voiceover industry. Targeting the right people with the right message is key to effective marketing. Building relationships through networking and personalized interactions can yield positive results. Using a CRM can help voice actors keep track of contacts and conversations. Marketing efforts should focus on providing value and solving problems for potential clients.

A voice over conference dedicated to the business side of voice over? Yes please! In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over. Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better teachers, and they even dig into whether or not there's actually a VOIlluminati! Not only is this episode incredibly insightful, it's also a lot of fun! CONNECT WITH VOCATION CONFERENCE Register for eVocation Conference - https://www.vocationconference.com/ VOcation on Instagram - https://instagram.com/vocationconference VOcation on X - https://x.com/vocationNYC Carin Gilfry Website - https://www.caringilfry.com Jamie Muffett Website - https://jamiemuffettvo.com Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Running a voiceover business requires more than just talent in the booth. Voice actors need to adapt to changes in the industry and take charge of their own careers. It is important to find trustworthy teachers and avoid predatory coaches. Success in voiceover takes time, dedication, and a willingness to learn. Gaining practical experience is crucial in the voiceover industry, and no class can replace the experience gained from actually doing the work. Conferences and community play a vital role in the voiceover industry, providing opportunities for networking, learning, and sharing experiences. VOcation is a conference that focuses on the business and entrepreneurial side of voiceover, providing valuable insights and resources for voice actors.

When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human. That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand. In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more. If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you. CONNECT WITH KATIE SINKOWSKI Katie Sinkowski Website - https://ksdesign.ca Katie Sinkowski Facebook - ttps://www.facebook.com/katiesinkowskidesign Katie Sinkowski on Instagram - https://www.instagram.com/katiesinkowskidesign Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Designing a logo is a complex process with many layers required to tell the right story. Working with a human designer makes the logo design process easier and more enjoyable. Color plays a significant role in brand perception and should be chosen carefully. A logo should reflect the client's brand and speak on their behalf when they're not present. AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer. Considerations in design include color, consistency, and the use of print materials.

Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs. However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction. In this episode, David Cui Cui, voice actor and Data Analyst, shares insights with Marc Scott and a number of different ways looking at data can help voice actors run their businesses more efficiently and successfully. CONNECT WITH DAVID CUI CUI David Cui Cui Website - https://cuicuivo.com David Cui Cui on X - https://x.com/cuicui48 David Cui Cui on Instagram - https://instagram.com/cuicuivo NAVA State of Voice Over Survey 2024 - https://navavoices.org/voiceover-survey-2024 Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Tracking and analyzing data in the voice over business can provide valuable insights and inform decision-making. Tracking expenses and income sources can help voice actors understand their financial health and make informed financial decisions. Analyzing marketing efforts can help voice actors identify what is working and what needs to be adjusted or improved. Tracking data can provide peace of mind and accountability, allowing voice actors to have a clearer picture of their business performance. Tracking audition data, including project details and casting preferences, can help voice actors improve their success rate and understand their booking ratio. The State of Voiceover survey conducted by NAVA provides valuable insights into the voice over industry. Voice actors can start tracking their data by downloading their bank statements and using templates for income, expenses, and auditions. Interpreting and using data effectively is key, as data alone does not provide answers or solutions.

Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive. Donna provides examples of how she uses AI for brainstorming, creating social media content, and generating podcast episode ideas. She also highlights the role of human involvement in the AI process and the need for continuous learning and adaptation. Donna and Marc Scott discuss the practical applications of AI in various workflows, including content creation, voice over, and prompt engineering. They also explore how AI can save time and improve efficiency, as well as understanding the limitations of AI. CONNECT WITH DONNA VINCENT ROA Donna Vincent Roa Website - https://dvr.actor Donna Vincent Roa on Facebook - http://www.facebook.com/dvr.actor Donna Vincent Roa on LinkedIn - https://linkedin/in/donnavincentroa Donna Vincent Roa on X - http://twitter.com/donnavincentroa Donna Vincent Roa on Instagram - http://instagram.com/donna.vincent.roa She Can Talk Blog - http://www.dvr.actor/shecantalk-blog Donna Vincent Roa Amazon Author Page - Click Here Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS AI can be used as an assistant and a brain to enhance efficiency and productivity. Embracing AI tools can lead to job creation and new opportunities for voice actors. AI can be used for brainstorming, generating ideas, and creating content for social media, podcasts and much more. Human involvement and refinement are essential in the AI process to ensure the desired output. Continuous learning and adaptation are necessary to keep up with the evolving AI landscape. AI can save time and effort in various workflows, such as content creation and voiceover. Understanding the limitations and biases of AI is crucial for successful implementation. Prompt engineering is key to maximizing the benefits of AI.

Are you ready to find out just how wide-ranging of a genre medical narration is? Debbie Irwin joins the show to talk about her transition from Wall Street (she has thoughts on $TSLA) to voice over and the rise of medical narration as a huge and lucrative genre. She breaks down all the sub-genres that fall under the medical narration genre, gives tips on putting together the right demo, what makes a great medical narrator, where to look for this work, and she even touches on who to contact! It's ALL in this interview. CONNECT WITH DEBBIE IRWIN Debbie Irwin Website - https://debbieirwin.com Debbie Irwin on Facebook - https://facebook.com/DebbieIrwinVO Debbie Irwin on LinkedIn - https://linkedin.com/in/debbieIrwinVO Debbie Irwin on X - https://x.com/debbieirwinvo Debbie Irwin on Instagram - https://instagram.com/DebbieIrwinVO Debbie Irwin on YouTube - https://youtube.com/DebbieIrwinVO If you're Interested in coaching with Debbie Irwin or purchasing her "How to Get Started in Medical Narration Webinar" complete this form: https://zfrmz.com/VVCSBJcPg2ct0aVGi3vm Marc Scott on Instagram - https://instagram.com/marcscott MENTIONED IN THIS EPISODE Websters Medical Dictionary - https://www.merriam-webster.com/medical Cambridge Medical Dictionary - https://dictionary.cambridge.org/us/dictionary/english/medical RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Medical narration is a broad genre that includes various subgenres such as medical commercials, corporate scripts, anthem scripts, explainers, e-learning, mechanism of action and disease animations, ISI, and medical device. Understanding the structure, unique words, and context of each script is crucial in delivering an effective medical narration. Improv skills can be beneficial in narration, helping voice actors feel comfortable, be flexible, and get out of their heads. Having a medical background can be an advantage in medical narration, but it doesn't guarantee success and it isn't a requirement. Skills needed for medical narration include sounding intelligent, understanding complex scripts, and being able to interpret and deliver medical terminology accurately. When creating a medical narration demo, it's important to showcase range, accuracy, and the ability to handle different types of medical content. Medical narration continues to be a lucrative genre, as the demand for accurate and human-delivered medical information remains high.

If your marketing strategy in has been to write generic messages and blitz them to as many leads as possible, your world is about to get blown up! Coaches are still teaching voice actors this method for growing their businesses. It's never worked great, and it's about to become even less effective courtesy of new AI tools that will change the game. This is going to bring about the Death of Generic Marketing and you're not going to want to get left behind. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com VOpreneur® by Marc Scott - https://vopreneur.com Marc Scott on YouTube - https://youtube.com/@marcscottvo VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS AI will revolutionize email marketing by prioritizing personalized and valuable content over generic messages. Voice actors need to tailor their marketing messages to specific audiences and focus on adding value rather than just selling voice over services. The era of generic marketing messages is coming to an end, and voice actors need to start implementing personalized and value-driven marketing strategies.

Booking national commercials and landing an A List agent in her first year. Growing her business with a true entrepreneurial mindset and approach. A perspective on eLearning from someone who's been on the creation and development side. Carrie Olsen shares ALL the things in this incredibly insightful interview which really could be considered a coaching session. Let the story of her journey be both inspiring and motivating for you as a VOpreneur as you write your own story in the voice over industry. CONNECT WITH CARRIE OLSEN Carrie Olsen Website - https://carrieolsenvo.com Free eLearning Mini Course - https://carrieolsenvo.com/vopreneur Voice Over Start-Up Facebook Group - https://www.facebook.com/groups/voiceoverstartup Carrie Olsen on YouTube - https://www.youtube.com/c/CarrieOlsenVoiceover Carrie Olsen on Instagram - https://www.instagram.com/carrieolsenvo/ Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS The entrepreneurial mindset will have a huge impact on your voice over business. Discipline, self-motivation, and celebrating wins are keys to success. If you want A List agent, you need A List demos. Working with an agent means building a relationship with an agent.

Few things cause voice actors more stress and anxiety than their marketing. What if I send the wrong message? What if I reach out to the wrong person? What if I annoy them? Get out your iPad and Apple Pencil, friend. In this interview we're going to pull back the curtain on voice over marketing by speaking to a talent who works both sides. He's a successful voice actor who also happens to be Talent Director for a reputable Dallas based production company. He's received your marketing. Read your emails. He's got some things to say. This is your chance to get the producers perspective on voice over marketing. CONNECT WITH JEFF SAVAGE Jeff Savage Website - https://jeffsavageonline.com Jeff Savage on LinkedIn - https://linkedin.com/in/jeffsavagevo Jeff Savage on Instagram - https://instagram.com/jeff_savage_vo TAKE 2 - https://www.youtube.com/playlist?list=PLUzxGf0CJC9MJTVWakVjCmV_g1ZHP04Mh TAKE 2 on Instagram - https://instagram.com/take2talkshow Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Making personal connections and doing research before reaching out to voice buyers can make a marketing email stand out and demonstrate professionalism. Celebrating wins and rewarding oneself is important in the voice over industry to stay motivated and inspired. Attention to detail, both in marketing emails and in following instructions, is crucial for voice actors to gain the trust of voice buyers. Pay attention to details in auditions and don't rush through them. Stay in touch with talent directors and keep them engaged with updates and highlights. Be professional and easy to work with in your relationship with production companies. Resilience is key in the entertainment industry, as it involves overcoming obstacles and maintaining a positive mindset.

Maybe Online Casting sites don't hate you after all? We may hate the algorithms and the business practices and the Terms of Use on some of these sites, but what if that's not the real reason you're not booking and finding success with these platforms? Brad Hyland is a very successful voice actor, and online casting is one of the places he's booking consistently. He reached out after the "Online Casting Sites Hate You" episode and said he wanted to make a counterpoint. I welcomed his perspective and knew I'd learn something. The sites may be flawed, but if you're not booking, it may not be their fault. Brad and I dive deeper into what voice actors need to understand about how these sites work, and how to make them work. CONNECT WITH BRAD HYLAND Brad Hyland Website: americanvoicepower.com Brad Hyland on Instagram: https://www.instagram.com/hearbradhyland/ Brad Hyland on LinkedIn: https://www.linkedin.com/in/bradhyland/ Brad Hyland on Facebook: https://www.facebook.com/bradley.h.johns.3 Brad Hyland on X: https://x.com/HearBradHyland Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Personal responsibility is key in succeeding on online casting sites. Investing in coaching and training can improve performance on casting sites and help voice actors stand out in a competitive marketplace. Trends in the industry change quickly, and voice actors need to adapt. Certain flaws and frustrations exist with casting sites, but they can still be valuable tools. Building relationships with clients and providing exceptional customer service can lead to repeat business.

Online casting sites have been taking advantage of voice actors for years. How do we respond? By continuing to fork over membership fees. These same casting sites are only getting worse in their practices. Part of me feels like they're just testing the boundaries. "How much can we get away with before the voice actors catch on and take action?" Well, apparently they can get away with a lot! From extortion level commissions to punishing algorithms to terms of use asking for everything but your first born child, the only thing that stays the same is the membership fees keep getting paid and voice actors keep letting sites get away with it. So who's to blame? The online casting sites? Or the voice actors themselves? CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com VOpreneur® by Marc Scott - https://vopreneur.com Marc Scott on YouTube - https://youtube.com/@marcscottvo VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Online casting sites have been taking advantage of voice actors for years Voice actors need to take responsibility for their choices and consider walking away from these sites There are other ways to find work and support better platforms