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E481 | Etienne, Intuition: Going Deep on Consumer, and What Founders Can Learn from Pro Athletes

E481 | Etienne, Intuition: Going Deep on Consumer, and What Founders Can Learn from Pro Athletes

EUVC · EUVC

June 1, 202549m 15s

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Show Notes

In this episode,

sits down with

, co-founder and GP at

—a new €10M fund focused on pre-seed and seed investments in consumer, prosumer, and B2B2C startups across Europe and the US. From chasing the NBA dream to raising a fund for overlooked sectors, Etienne shares the founder's journey behind the fund, his obsession with AI-native products, and why consumer investing needs a new generation of believers.

Here’s what’s covered:

  • 02:20 From Pro Basketball to Founding Intuition
  • 05:11 Discipline, Resilience & Pain Tolerance: The Athlete’s Edge
  • 08:30 Why Obsession Beats Talent Every Time
  • 13:13 Recalibrating After Burnout: Life Beyond the Grind
  • 19:13 Why Building a Fund Is Just Another Startup
  • 24:41 Building a Portfolio to Survive Volatility
  • 36:46 The Return of the Capital-Efficient, Profitable Company
  • 41:14 Why Intuition Plans to Stay Small (on Purpose)
  • 46:00 Create Like a God, Connect Like a Human: The New Founder Paradigm
  • 50:11 Multitask or Die: Surviving in the Agentic Age of AI