This Business made $2M Doing WHAT? with William Milliken

What if a simple service could build an 8-figure empire—and change lives along the way?

In this episode, we dive deep with William Milliken, the founder behind a wildly successful dog poop removal business that turned into a movement. But this isn’t just about scooping waste—it’s about building systems, trusting people, letting go of stress, and choosing focus over complexity. William shares how he built a high-margin, low-drama business by staying curious, taking action, and surrounding himself with the right people.

We talk about real numbers, real mindset shifts, and the power of choosing simplicity over chaos. If you've ever felt like you needed to have the "perfect" plan before getting started—this conversation will break that belief wide open.

Tune in to hear how doing the unglamorous work—literally—can lead to freedom, wealth, and a business that runs without you.

Key Topics:

• Taking action matters more than perfect planning
• Build a premium brand even in simple industries
• Focus on LTV and CAC to scale fast
• Delegate early and pay people well
• Simplify to grow with less stress

Quote From The Episode: 

"The number one thing is to actually go out and take action."

- William Milliken

Timestamp:

[02:05] : From Poop Scoops to Profit: How Grit, Marketing, and Reliability Built a $2M Business

[10:37] Why Teaching Others Your Business Can Be the Best Growth Strategy

[20:07] The Real Growth Hack: Obsessing Over One Niche, One Metric, and One Mission

[29:37] Why Fewer Headaches, Higher Pay, and Premium Standards Built a Thriving Service Empire

[41:04] Why Simple Wins: Scaling Smarter by Delegating, Paying More, and Letting Go

[51:04] Why Taking Action Beats Perfection: Lessons in Focus, Delegation, and Entrepreneurial Freedom

[57:00] Outro

Connect with - William Milliken:

LinkedIn - linkedin.com/in/william-milliken

Website - skool.com/poop-scoop-millionaire/about

YouTube - www.youtube.com/@Scoop-Start

Instagram - instagram.com/scoopstart

Connect to Entrepreneurial-Excellence Podcast:

LinkedIn - https://www.linkedin.com/company/entrepreneurial-excellence-podcast

Youtube - http://www.youtube.com/@EntrepreneurialExcellencePod

TikTok - https://www.tiktok.com/@eepodcast24

Facebook - https://www.facebook.com/profile.php?id=61570329516959

Website - https://www.levy.company/entrepreneurial-excellence