EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we're delighted to reintroduce Matt Holz to expand even deeper into the new capabilities of GA4 and emphasize the crucial role data plays in establishing a valuable knowledge bank for your clients. Plus, gain valuable insights from Matt as he shares his unique career path, now serving as a team member for a former client. Discover everything you must know about GA4 in order to achieve the highest level of performance, on this episode of The EDGE of The Web! [00:03:49] Introducing Matt Holz [00:05:16] Tracking Events and Micro Conversions in GA4 [00:07:38] Customizable Metrics Reporting within GA4 [00:10:22] Avoiding Errors When Building GA4 Reports [00:12:15] Found Search's Role In Client Migration Into GA4 [00:16:19] EDGE of the Web Title Sponsor: Site Strategics [00:17:04] Looker Studio's Relationship to GA4 vs. Universal Analytics 3 [00:20:15] Limitations of GA4 [00:27:28] Importance of Being a Data Advocate For Your Clients [00:30:19] EDGE of The Web Sponsor: Wix [00:31:00] Alternatives to Google Analytics 4 [00:31:00] Insight to Matt Holz's Career Path Thanks to our sponsors! Page One Power: https://edgeofthewebradio.com/pageonepower Site Strategics: https://www.sitestrategics.com Follow Our Guest LinkedIn: https://www.linkedin.com/company/found-search-marketing

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that employees were directed to refrain from discussing the use of clicks in search rankings. Plus, Google continuously inflates ad prices without telling advertisers! Need a new friend? ChatGPT is rolling out new voice and image capabilities so that you can engage in voice conversations with the chatbot or share images to express your thoughts… It sounds like a disaster waiting to happen. You've got a friend in all of us here on the EDGE Of The Web Podcast; enjoy this week's exciting news! *BONUS* We're giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:21] BrightonSEO Sweepstakes [00:04:20] Did the automatic GA4 Transition surprise you? [00:07:10] Google claims they may inflate ad prices by as much as 5%. What do advertisers think the real number is? (Hint: Google may only be off by about 95%) [00:09:09] EDGE of the Web Title Sponsor: Site Strategics [00:09:43] An ex-Google employee will be quoted for the next thousand years about Google "using clicks in rankings." AI Blitz: [00:17:23] ChatGPT rolls out voice and image prompts [00:19:42] White House secures safety commitments from eight more AI companies [00:20:09] Meta bets on AI personalities AI Tools: [00:21:00] Humata - Ask questions and chat with any file instantly using AI [00:21:54] Photo AI - Create beautiful AI photos without using a camera [00:23:32] Yahoo Fantasy Football - AI Takes Over the Best Part of Fantasy Football—Trash-Talking Your Friends [00:25:16] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:27] Bing Webmaster Tools Sitemap Index Coverage Is Fully Live [00:28:10] Google Not Rolling Back The Last Helpful Content Update [00:31:42] Google: Links No Longer A Top Three Ranking Signal [00:33:29] #SEOChat - Thursdays at 1 PM EST - This week's Host: Joy Hawkins Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonseo/ Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impacted by the COVID-19 pandemic. As a result, he transitioned to the agency side and joined Found SM three years ago. Matt joins the EDGE to share his unique perspective and specialized focus on Google Analytics 4. Matt and Erin explore the variances between GA4 and Universal Analytics and discuss how AI has the potential to revolutionize data reporting. Digital marketers, prepare yourselves! We've got the comprehensive guide on incorporating GA4 into your marketing strategy here on another episode of EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 https://edgeofthewebradio.com/brightonseo [00:04:02] Introducing Matt Holz [00:04:56] Matt's Industry Backstory [00:07:34] Transitioning to GA4 [00:11:38] Why Did Google Analytics Make This Change? [00:14:30] What Additional Performance Will AI Bring To GA4? [00:16:22] EDGE of the Web Title Sponsor: Site Strategics [00:17:08] A New Outlook On Reporting Data [00:20:32] Paid Ads in GA4 [00:26:58] What Signs Give Us Hope In GA4? [00:30:42] EDGE of The Web Sponsor: Wix [00:31:23] Challenges in Understanding GA4 [00:34:03] GA4 Data Opposed to Universal Analytics Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest LinkedIn: https://www.linkedin.com/company/found-search-marketing

Google's At It Again... Google's all over the place! No surprise that they're facing scrutiny for the deals they've struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that's approaching. Talk about shaking things up everywhere… Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on this episode of EDGE of the Web. *BONUS* We're giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! News from the EDGE: [00:03:05] BrightonSEO Sweepstakes [00:05:20] Google Search Antitrust Trial Updates [00:16:06] Watch Out OpenAI & ChatGPB! Google Gemini is Taking Over [00:23:26] EDGE of the Web Title Sponsor: Site Strategics [00:24:18] Algorithm Changes To Expect (Google Helpful Content Update: September 2023)[00:31:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Blitz: [00:33:31] Microsoft calls deceased NBA player 'useless' in AI-written obituary [00:34:12] A boy saw 17 doctors over 3 years for chronic pain. ChatGPT found the diagnosis AI Tools: [00:36:42] MealPractice - Effortless meal planning with AI-generated recipes [00:37:23] Storly.ai - Write your life's story with AI interview algorithm Barry Blast from Search Engine Roundtable: [00:40:21] Barry Blast 1: Report: Google Search Things To Know Rarely Showing Now? [00:00:00] Barry Blast 2: Google Tests Blue Highlighting Text Within Search Result Snippets Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonrules/ Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Twitter: @LidiaInfanteM #StandwithUkraine edgeofthewebradio.com/ukraine

Content strategies have to adapt with the changing SERP landscape brought on by Google's Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer's journey. Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie's expertise as she delivers what she's implemented for successful management and growth. Key Segments: [00:00:52] Brighton SEO Ticket Sweepstakes [00:03:07] 624 News Recap [00:03:35] RateThisPodcast.com/EDGE [00:03:55] Reintroducing Natalie Arney [00:04:57] Recap: Navigating SERP's Changing Landscape with SGE [00:06:41] How to Adjust Your Content Strategies [00:08:30] Reduce, Reuse, Recycle [00:11:35] Fill In The Gaps Through PASF [00:15:49] EDGE of the Web Title Sponsor: Site Strategics [00:17:42] Understanding The Consequences in Quick Reacting [00:20:08] SEM & SEO Unite! [00:21:24] Over-Reporting Stress & Fatigue [00:26:06] EDGE of The Web Sponsor: Wix [00:26:47] Communicating Changes & Showing SEO To Clients [00:31:29] Creating a Safe Learning Space [00:39:59] Natalie Arney's Protip Sign-Off Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/__nca LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052 Bluesky: https://bsky.app/profile/nca.bsky.social Mastodon: https://mstdn.social/@__nca Website: https://nataliearney.com/

We've got another great episode in the books for this week's EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns… Are you kidding me? *BONUS* We're giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Go get your tickets and go get your headphones to enjoy this can't-miss feature of EDGE News! News from the EDGE: [00:05:43] Survey: 51% of Gen Z women prefer TikTok, not Google, for search [00:14:01] Facebook Changes That Affect Marketers [00:17:03] EDGE of the Web Title Sponsor: Site Strategics [00:18:13] Google Search Console rolling out new Merchant Center integrated reports AI Blitz: [00:22:38] Google Search generative AI experiment underway in India, with trigger failsafe [00:24:08] Microsoft and Paige team up on cancer-detecting AI [00:26:52] Google Says AI-Generated Political Ads Must Include Clear Disclaimers AI Tools: [00:29:00] Composer.trade - The AI-powered trading platform[00:29:32] Deepen- Your AI assistant for therapy and counseling sessions [00:30:51] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:32:34] Google August 2023 Broad Core Update Finished Rolling Out [00:35:28] Google SGE Drops Local Results (5 Local Pack) Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Brightlocal https://edgeofthewebradio.com/brightlocal Follow Us on Twitter/X: @ErinSparks @MordyOberstein @TheMann00 @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what's in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO. With a focus on shifting one's mindset, Natalie walks through the changes she experienced from an agency to an in-house SEO perspective. Adaptation plays a critical role in this industry, and today, we focus on aligning ourselves with the ever-evolving landscape of generative search here on The EDGE of The Web! Key Segments: [00:02:22] News Recap [00:02:56] RateThisPodcast.com/EDGE [00:03:20] Introducing Natalie Arney [00:04:30] Natalie's History in SEO [00:07:34] Changing From an Agency to In-House Mindset [00:15:23] Preparing for Google's New Search Generative Environment [00:19:54] Will SGE Impact the Efficacy of Tracking Tools? [00:24:15] EDGE of the Web Title Sponsor: Site Strategics [00:25:55] How SEO's Should Be Reporting in the Future [00:31:31] EDGE of The Web Sponsor: Wix [00:36:05] Does SGE Have Potential to Develop Its Own Language? Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/__nca LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052 Bluesky: https://bsky.app/profile/nca.bsky.social Mastodon: https://mstdn.social/@__nca Website: https://nataliearney.com/

Google's doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little messy… c'mon Google! Welcome back to another episode of news from The EDGE, bringing you everything you need to thrive as an SEO! News from the EDGE: [00:04:50] Google is making your pages faster, automatically— if your users have Chrome [00:11:56] Over 200 thousand WordPress installs may be affected by a contact form builder plugin [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:20] Google is limiting the reach of ad campaigns for new advertisers who have not yet established trust [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Blitz: [00:20:31] US Copyright Office wants to hear what people think about AI and copyright [00:22:38] Reddit launches AI-powered keyword research tool [00:24:09] We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use AI Tools: [00:29:08] Audiosonic- Instant production of human-like speech from text [00:30:20] Pictory- Automatically create short, branded videos from long-form content [00:31:59] GPT Zero- Detect whether an essay is ChatGPT or human-written Barry Blast from Search Engine Roundtable: [00:33:32] Google Search Generative Experience officially rolls out links to webpages within answers Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO channel, the impact of current events on the buyer journey, and the role of AI in content creation. From optimizing video assets to navigating the landscape of content creators, they provide insights and strategies to stay ahead SEO landscape. Sara shares her tactical practices to stay informed in the ever adapting SEO industry. AI is barging into the SEO scene, we're providing precisely what's needed for you to maintain a competitive advantage on this episode of The EDGE! Key Segments [00:03:19] Introducing Sara Taher [00:04:45] What Is The Future Of Entity SEO And It's Role In Emerging Technologies? [00:12:41] How Much Traffic Could You Lose When SGE Comes Into Play? [00:14:40] EDGE of the Web Title Sponsor: Site Strategics [00:15:25] Sara's Thoughts On Use of AI Content [00:19:27] Integrating AI Into Entity SEO [00:23:35] What Kind of Sources Are There to Stay Heavily Informed in SEO? [00:25:10] How Do You Balance Industry Changes With Long Term SEO Strategy? [00:31:19] EDGE of the Web Sponsor: Wix [00:31:59] What is Sara's 'Freestyle' SEO? Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow our Guest https://twitter.com/SaraTaherSEO https://www.linkedin.com/in/sara-seo-specialist

Sara Taher is a strong presence in the SEO industry, but oh, so humble. Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We're migrating from volume concepts of SEO to intent oriented matches. But clearly, we've heard the call of AI for SEO. How do they really work together? You've heard it time and time again, quality over quantity, but let's hear Sara very clearly……it's about the user. If you're not reading their signals, you're not connected. Key Segments: [00:00:36] Introducing Sara Taher [00:01:48] Sara's History In Digital Marketing [00:03:35] How Does Entity SEO Differ From Traditional SEO? [00:05:30] Examples of Entity SEO [00:11:12] How Important is Google's Knowledge Graph? [00:11:56] EDGE of the Web Title Sponsor: Site Strategics [00:12:42] Looking Into The User Experience [00:19:04] EDGE of the Web Title Sponsor: Brightlocal [00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy? [00:23:43] Misconceptions About Entity SEO [00:30:25] EDGE of the Web Sponsor: Wix [00:31:03] AI Tools For Entity SEO Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal Wix: http://edgeofthewebradio.com/wix Follow our Guest https://twitter.com/SaraTaherSEO https://www.linkedin.com/in/sara-seo-specialist

Welcome back to another episode of The EDGE, we've got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update. But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance! Don't skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web! News from the EDGE: [00:04:49] Google Adds New Features To SGE Focused On Education [00:11:09] EDGE of the Web Title Sponsor: Site Strategics [00:12:10] Google's plan to purge inactive accounts isn't sitting well with some users [00:15:51] EDGE of the Web Sponsor: Brightlocal [00:17:30] Is Google Collecting Children's Data For Ads? New Report Sparks Concern AI Blitz: [00:23:30] The new Bing has failed to take any market share from Google after six months [00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge AI Tools: [00:28:21] Mixo- Launch a startup in seconds with AI [00:30:29] Sibyl AI- An AI-powered spiritual guide [00:33:03] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers [00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Brightlocal https://edgeofthewebradio.com/brightlocal Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It's a podcast about podcasts, you heard that right, We've got everything you need to know here on The EDGE of the Web! Key Segments: [00:03:24] Introducing Sarah McDowell [00:04:53] Sarah's History With Podcasting [00:11:58] What Has Sarah Learned In Her Podcast Journey? [00:14:13] EDGE of the Web Title Sponsor: Brightlocal [00:15:11] Should You Get Into Podcasting? [00:23:11] How To Secure Podcast Sponsors [00:28:24] EDGE of the Web Sponsor: Wix [00:29:05] Captivate: Free Podcast Course Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal Wix: http://edgeofthewebradio.com/wix Follow Guest: https://www.twitter.com/sarahmcduk https://www.linkedin.com/in/sarahmcduk https://www.instagram.com/sarahmcduk https://www.twitter.com/seomindsetpod

Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE! News from the EDGE: [00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search [00:08:16] EDGE of the Web Title Sponsor: Site Strategics [00:09:16] Google Launches Beginner-Friendly GA4 Training Course [00:11:58] New York Times: Don't use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal AI Blitz: [00:17:36] New: Bing Search Select Text to Search [00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers [00:24:41] Poll Shows Americans FEAR AI AI Tools: [00:26:12] Guidde [00:27:52] 60sec.site [00:28:49] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:32:41] 75% Of SEOs Are Not Happy With Google Analytics 4 [00:34:07] Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations. Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges. In this episode, Sarah shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. She also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field. So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in! Key Segments: [00:01:54] Introducing Sarah McDowell [00:04:54] Understanding What the SEO Mindset is All About? [00:16:16] EDGE of the Web Title Sponsor: Site Strategics [00:17:02] Significance of Actually Getting Stuff Done [00:20:19] Sarah's Most Difficult Topic to Work on, For Personal Growth as an SEO [00:24:46] EDGE of the Web Title Sponsor: Brightlocal [00:25:45] How Do You Manage The Constant Change of Information as an SEO? [00:30:05] EDGE of The Web Sponsor: Wix [00:30:49] Best Advice For a Healthy Work-Life Balance Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/sarahmcduk https://www.linkedin.com/in/sarahmcduk/ https://www.instagram.com/sarahmcduk/ https://www.twitter.com/seomindsetpod

We're back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google's stirring the pot, but we've got what you need to stay in the loop on this week's News from the EDGE! News from the EDGE: [00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of the Web Title Sponsor: Site Strategics [00:09:13] Google Ranking Algorithm Research Introduces TW-BERT[00:16:20] Google says all online content should be available for AI training unless publishers opt-out[00:24:52] EDGE of the Web Sponsor: Brightlocal AI Blitz: [00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will 'drop significantly' AI Tools: [00:27:41] VocalReplica [00:28:43] Looka [00:29:17] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:28]: Google Search Major League Baseball "Recent Featured Highlights" [00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Long live the Radish King. Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO. [00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers [00:05:19] AI and SEO [00:06:21] "I think we should panic" - Dr Pete Meyers [00:10:39] E-E-A-T: Product Reviews Update [00:15:18] EDGE of the Web Title Sponsor: Brightlocal [00:16:18] What is real? What is fiction? [00:23:08] Predictive SEO [00:30:40] EDGE of The Web Sponsor: Wix [00:31:22] Combating against Black Hat Tactics with AI Thanks to our sponsors! BrightLocal: https://edgeofthewebradio.com/brightlocal Wix: https://edgeofthewebradio.com/wix Follow our Guest: https://www.twitter.com/dr_pete https://www.linkedin.com/in/drpete/ https://mastodon.social/@dr_pete

Mordy's in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies. We dove in to the AI side deeply and came out with a huge win! We now can all have Mordy's desk as a virtual background! This is for all of the #SEO community! Go to MordysRingTone.com today to download the image for your virtual upgrade! News from the EDGE: [00:05:32] X launches creator ads revenue sharing program [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:11:25] Universal Analytics still processing data one month after 'sunset' [00:18:08] Google testing links directly in Search Generative Experience snapshot answers [00:23:34] EDGE of the Web Sponsor: BrightLocal [00:24:48] Google Updates Product Ratings Policies On Automated AI Content AI Tools: [00:30:16] 15 YouTube Video Summarizer AI Tools to Check Out [00:31:13] NicheBot- Find niche business ideas with AI [00:32:53] Castmagic- Turn long-form audio into ready-to-use content assets, instantly [00:35:25] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:37:25] Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Guiding the Buyer's Journey After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what's in store today. Learn how to seize control of your customer's journey in this episode of EDGE of The WEB! Key Segments: [00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers [00:13:33] EDGE of the Web Title Sponsor: Site Strategics [00:14:49] Dr. Pete's Biggest Takeaways from Google I/O [00:18:42] Should Site Owners Anticipate Traffic Loss? [00:23:56] How Will Google's Generative AI Change The Buyer's Journey? [00:27:34] Does Google Have The Rights To Your Content? [00:29:05] EDGE of The Web Sponsor: Wix [00:32:25] Will Google Remove Query Reporting Due To Privacy Purposes? [00:35:14] How Can You Control The Buyer's Journey Moving Forward? [00:37:28] The Impact Of Paid Ads In The New Journey Funnel Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow our Guest: https://www.twitter.com/dr_pete https://www.linkedin.com/in/drpete/ https://mastodon.social/@dr_pete

The "X" Factor We're back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it's wings as Elon Musk leads a massive rebrand to "X". Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to 'X'pand your SEO game on this 'X'hilerating feature of News from the EDGE! And ask Mordy what he thinks about the rebranding…..go ahead, we dare you…. News from the EDGE: [00:05:17] Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send [00:13:23] Google updates Misrepresentation Policy with key information on building trust [00:18:44] Washington Post shares SEO and web performance guidelines [00:23:14] EDGE of the Web Title Sponsor: Site Strategics AI Blitz: [00:24:26] OpenAI's head of trust and safety Dave Willner steps down [00:26:32] Wix AI Site Generator Creates Entire Website: Images, Text – Everything [00:29:51] Rumored 'Apple GPT' AI Chatbot To Compete With Big Tech Rivals [00:30:54] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Tools: [00:32:51] Circleback [00:33:28] SumUp Barry Blast from Search Engine Roundtable: [00:34:26] Google: Expect A Confirm Google Algorithm Update This Summer [00:36:15] Google: A Good Page Experience Doesn't Fix Other SEO Problems Thanks to our sponsors! Site Strategics Inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google SGE. Glenn gives real life scenarios of mistakes he's seen throughout the years so you don't make them yourself. Plus, a some AI talk sprinkled throughout! Stay up to date with the OG himself, on this must-listen feature of The EDGE of The Web SEO Podcast! [00:00:42] Introducing GSQI SEO Consultant, Glenn Gabe [00:04:39] Should Sites be Optimizing for SGE? [00:07:25] What Impact Does Featured Snippets Have on Links? [00:11:03] How do Sites Achieve Featured Snippets? [00:12:12] How Can SEO's Move Forward With AI Content? [00:14:51] How Will Google Respond to the Severe Influx of AI Content? [00:17:21] EDGE of the Web Title Sponsor: Site Strategics [00:18:06] Do AI Tools Provide False Positives on Human Generated Content? [00:21:19] The One Thing Holding AI Back [00:24:01] Beware of the Disavow Tool! [00:35:38] EDGE of the Web Title Sponsor: Wix [00:36:29] Pro Tip From Glenn Gabe Thanks to our sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow our Guest https://twitter.com/glenngabe https://www.facebook.com/gsquaredinteractive https://www.linkedin.com/in/glenngabe/ https://mas.to/@glenngabe

Has AI Fallen Off? Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can't stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren't at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we've got another great episode here for you on News From the EDGE! News from the EDGE: [00:03:28] Google's Core Web Vitals INP Issues Email Causing Concern [00:12:25] Google On Fixing Discovered Currently Not Indexed [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:42] AI vs. Humans - The SEO Content Experiment AI Blitz: [00:25:34] Google expands Bard to more countries, more languages and adds new features [00:26:36] Is ChatGPT Getting "Dumber"? Usage Drops As Users Complain [00:29:17] Poll Shows We're Using Google Search Generative Experience Less Often [00:32:20] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Tools: [00:35:28] Time Hero [00:37:04] Supermeme Barry Blast from Search Engine Roundtable: [00:39:53] Google Search Ranking Algorithm Update & Volatility Explodes This Weekend [00:41:21] Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There's so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast! Key Segments: [00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe [00:07:54] What Sparked Glenn to Begin Educating the SEO Community? [00:10:30] Choosing Impactful Topics When Writing Blog Posts [00:14:04] Is Volatility on Google Higher Than Ever? [00:19:26] EDGE of the Web Title Sponsor: Site Strategics [00:20:11] What Tools Does Glenn Use To Retrieve Data? [00:23:06] What Kind of 'False Flags' Arise in SEO? [00:33:21] EDGE of The Web Sponsor: Wix [00:34:03] How Should You Focus on Tracking SERP Features? Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/glenngabe https://www.facebook.com/gsquaredinteractive https://www.linkedin.com/in/glenngabe/ https://mas.to/@glenngabe

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There's some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE! News from the EDGE: [00:03:14] Google Details SEO Guidance for Content Syndication Partners [00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z [00:16:00] Threads Reaches 100 Million Members in Record Time [00:19:45] EDGE of the Web Title Sponsor: Site Strategics [00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog AI Blitz: [00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - 'anyone can be a data analyst now' [00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI [00:23:59] Google Calls for Public Discussion on AI use of Web Content [00:27:53] EDGE of the Web Sponsor: Inlinks AI Tools: [00:29:10] Voice Jacket [00:29:24] Memento AI [00:30:58] Dectopus Barry Blast from Search Engine Roundtable: [00:32:16] Google Ads to Remove Examples From Legal Requirement Policies [00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it's crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast! Key Segments: [00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:04:40] How do you enter the international SEO space with a client? [00:07:03] The best way to structure international website URL [00:10:00] What is hreflang and what does it signal to search engines? [00:15:59] What practices should an organization consider when deploying international SEO? [00:18:47] EDGE of the Web Title Sponsor: Site Strategics [00:19:48] Differentiation of content based on culture when translating websites for international SEO? [00:29:38] EDGE of The Web Sponsor: Wix [00:30:17] Where does AI fit in international SEO? [00:34:14] Understanding the importance of E-E-A-T when translating a website [00:36:47] Gemma Houghton's pro tip in international SEO Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/GemHoughton https://www.linkedin.com/in/gemmahoughton/

The triad is back amidst Jacob's return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE! News from the EDGE: [00:03:18] Google removes Canada news links in response to Online News Act [00:17:15] Twitter Didn't Just Block Unregistered Users, It Blocked Google Search [00:21:52] EDGE of the Web Title Sponsor: Site Strategics [00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover [00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin [00:27:23] EDGE of the Web Sponsor: Inlinks AI Blitz: [00:28:41] AI is going to be used to decipher ancient languages [00:28:51] AI is going to tackle climate change AI Tools: [00:29:40] Supertools [00:29:54] Submagic Barry Blast from Search Engine Roundtable: [00:31:10] Barry Blast 1: Google's search generative experience shows local store inventory [00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long [00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL's after Twitter blocked unregistered users Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Jacob's off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that's happening. Nothing could go wrong there Giving the news from the upcoming Skynet, for the end of June 2023. News from the EDGE: [00:05:29] There's something new in Google Search Console [00:09:55] EDGE of the Web Title Sponsor: Site Strategics [00:10:26] There's something gone from GA4 [00:13:46] And YouTube says - "No More Confusion" from Fan Accounts [00:16:02] EDGE of the Web Sponsor: Inlinks AI Blitz: [00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues [00:20:00] AI Topics From Google Search Central Live Tokyo [00:22:46] Study shows developers training AI are using AI AI Tools: [00:25:22] 5 Useful ChatGPT Plugins [00:27:20] Automatically Generate FAQ content [00:29:08] Turn Your Data into Meaningful Narrative Barry Blast from Search Engine Roundtable: [00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update? [00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in's and out's of SEO on a global level on this week's episode of The EDGE of The Web Podcast! Key Segments: [00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:07:39] What is international SEO for an Organization? [00:09:00] Multilingual SEO Opposed to International SEO [00:11:55] What is the Concept of Internationalization? [00:13:44] Globalization vs. Internationalization [00:16:01] EDGE of The Web Title Sponsor: Site Strategics [00:16:48] Biggest Opportunities and Misconceptions in International SEO [00:21:31] What Does International SEO do for a Brand? [00:23:12] EDGE of The Web Sponsor: Wix [00:24:05] How do you Forecast Potential Investment and Potential Return? [00:26:12] What's the Hardest Form of International Marketing to Get Into? Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/GemHoughton https://www.linkedin.com/in/gemmahoughton/

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews. Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there's that. News from the EDGE: [00:05:15] Perspectives Are In Mobile Search [00:11:25] Major Update for Looker Studio and GA4 [00:15:47] Trust in Online News is Shifting, but to Who? AI Blitz: [00:24:30] Amazon is using generative A.I. to summarize product reviews [00:28:09] Google's Bard Paused in the EU. What's Behind the Delay? AI Tools: [00:30:07] Vimeo's new AI script generator will write corporate marketing filler in seconds [00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot Barry Blast from Search Engine Roundtable: [00:35:13] Google Search For Clothing Adds Virtual Try-On Models [00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE! Key Segments [00:03:05] Daniel K. Cheung Background Intro [00:05:50] Recommended Tools for Creating and Validating Schema [00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level? [00:13:13] Significant Links & Related Links… What are they? [00:15:22] "Is Part Of" Properties [00:17:21] Nesting Your Business Details in Schema [00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors [00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools? [00:29:15] Structured Data Pro Tip From Daniel K. Cheung Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://www.danielkcheung.com.au/ https://twitter.com/danielkcheung https://au.linkedin.com/in/danielkcheung Links for Your Schema Dev Time: JSON-LD Playground Schema Data Validation Classy Schema DiffBot

Episode 600 folks… we made it! Today's news brings a full package of AI, along with Mordy's catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing. New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE! !600! Thanks to everyone for giving us support over the years. News from the EDGE: [00:01:29] EDGE's 600th Episode! [00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong? [00:12:03] EDGE of the Web Title Sponsor: Site Strategics AI Blitz: [00:13:15] Reddit Launches New Ad Products To Boost Conversions [00:17:14] Linkedin Ads Rolling Out Generative AI [00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code [00:20:35] AI Will Be Built Into All Of Meta's Products [00:22:23] ChatBot Players: Trying the AI Scripts One Last Time AI Tools: [00:30:50] Roast - Uses AI to Optimize Your Dating Profile [00:31:25] Bard - Google Chrome Chat Box Extension [00:31:58] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:33:29] Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts [00:34:22] Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE! Key Segments [00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung [00:10:13] Evolution of SEO: How Google Operates Beyond Keywords [00:13:44] Why are SEO's Struggling to Adapt to Structured Data? [00:16:47] Entity Maps of Schema Markup [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site [00:21:37] Nested Schema and Where to Use It [00:26:02] What is the Importance of the About Property in Schema? [00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:32:45] What to Avoid Mentioning in Schema Markup [00:35:22] Difference Between Significant Links and Relevant Links Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://www.danielkcheung.com.au/ https://twitter.com/danielkcheung https://www.facebook.com/= https://au.linkedin.com/in/danielkcheung

Erin jumped out of this week's news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We're getting wrapped up in AI here, but there's going to be more to come next week! Oh yeah - tweet Mordy more SGE examples, would ya? He loves it. News from the EDGE: [00:02:55] How's that new Generative AI search result going for you…. S…l…o…w…l…y? [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:09:04] Which video platform is the most profitable for the creators? AI Blitz: [00:11:25] We turned Search Engine Land into a chatbot [00:13:48] Google Bard now can use your device's precise location for more relevant local results [00:14:01] Bing Chat gains Android home widget and improved sports scores [00:15:59] Americans Know About ChatGPT But Few Use It, Survey Finds [00:17:45] AI eliminated nearly 4,000 jobs in May, report says AI Tools: [00:20:47] HireAI [00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:24:54] Google Rolling Out Multiple Featured Snippets On Desktop Search [00:26:19] Bing Teases Bing Chat Webmaster Tools Reporting - It's Almost Ready [00:27:17] Microsoft: Bing Chat To Work On All Browsers Soon Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

More AI and Google for you! We've got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE! News from the EDGE: [00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK [00:07:57] Google Search Console Performance Report Delayed LINK [00:09:11] EDGE of the Web Title Sponsor: Site Strategics [00:10:20] Google Search of Today Won't Exist in 10 Years LINK AI Blitz: [00:12:42] Google Opens Access to Search Generative Experience Today LINK [00:15:28] New Superbug-Killing Antibiotic Discovered Using AI LINK [00:17:35] Meta's Speech AI Models Support over 1,100 Languages LINK [00:20:23] AI Scams Targeting Older Americans LINK AI Tools: [00:24:40] Zipchat - AI Chatbot Powered By GPT-4 LINK [00:25:06] Logic Loop - Query Your Data Conversationally LINK [00:26:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:28:20] Barry Blast 1: Google Announces New Topic Authority System LINK [00:29:20] Barry Blast 2: Google Has Done it's Last Mobile-First Indexing Switch After 6 Years LINK Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It's all things structured data, here on this episode of the EDGE of the Web podcast! Key Segments [00:02:34] Introducing Martha van Berkel [00:06:52] How Often Should You Review Existing Schema? [00:11:32] EDGE of the Web Title Sponsor: Site Strategics [00:13:43] The Process of Validating your Schema [00:18:23] What is Schema Performance Analytics? [00:21:41] Difference Between Onsite and External Schema Libraries [00:26:00] EDGE of the Web Sponsor: Wix [00:31:21] SchemaApp Highlighter [00:33:02] Advice for Aspiring Technology Innovators Thanks to our Sponsors Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: @marthavanberkel LinkedIn: SchemaApp Martha van Berkel YouTube: SchemaApp

Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We're full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we're late on delivery (sorry)! News from the EDGE: [00:04:13] Another search engine hopeful bites the dust [00:09:50] HUGE fine for Meta in the EU [00:15:17] EDGE of the Web Title Sponsor: Site Strategics [00:16:04] TikTok bans have started in the US- just at one state so far [00:21:05] Google's AI Regulation Wishlist AI Blitz: [00:26:05] OpenAI CEO On AI Oversight: From Disinformation To Data Privacy [00:27:24] OpenAI launches a free ChatGPT iOS app [00:28:41] Apple Bans Employees From Using ChatGPT [00:30:43] AI Tool: BytePods- AI generated daily podcasts [00:32:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:33:52] Barry Blast 1: Microsoft Bing Cars For Sale Adds "No Accidents" Label [00:37:02] Barry Blast 2: Google Tests New Product Details & Links In Web Search [00:39:11] Barry Blast 3: Google Helpful Content Update Can Demote & Now Promote Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

It's time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool! [00:02:21] Introducing Martha van Berkel's schema journey [00:08:00] How important is Structured Data in SEO? [00:08:39] History of Structured Data for Websites [00:10:15] The Moment the Chaos Stopped [00:11:46] Schema.org: One Ring to Rule Them All [00:15:21] The Definition of Semantics [00:16:51] Think About Schema like the Biological Classification [00:17:36] Solving Schema at Scale [00:19:30] Reporting on the Value of Structured Data Deployment [00:23:16] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] It's Not Google's Knowledge Graph, It's Yours [00:30:06] Friends Don't Let Friends Schema Spam [00:32:48] We Need to Go Back To Basics [00:34:01] Training the World [00:35:37] EDGE of the Web Sponsor: Wix [00:37:15] Schema is Your First Communication with Google Thanks to our sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Guest Twitter: @marthavanberkel LinkedIn: SchemaApp Martha van Berkel YouTube: SchemaApp

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet. News from the EDGE: [00:02:58] The AI Takeover of Google Search [00:18:58] What are Ads Going to Look Like in SGE? [00:21:17] EDGE of the Web Title Sponsor: Site Strategics [00:22:29] Googles Ad Transparency Center AI Blitz: [00:24:01] AI experts sound alarm on technology going into 2024 election: 'We're not prepared for this' [00:27:48] Amazon working on AI tools to generate videos, images for advertisers [00:28:19] OpenAI rolls out more than 70 ChatGPT plugins including Internet access [00:28:36] Meta Announces AI-Powered Tools To Streamline Ad Processes [00:28:39] Airtable AI Makes Modern AI Accessible Across the Enterprise [00:28:51] AI Girlfriend: This influencer is making $1/minute with a bot trained on her voice [00:30:39] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:32:28] Google: Invalid Schema Markup Doesn't Hurt You [00:33:50] Google Reiterates: Google Analytics 4 Deadline Is Not Changing [00:35:29] Google I/O Search Algorithm Ranking Update - Unconfirmed Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google. Bonus: Impact of ChatGPT to SEO's? Tune in as they discuss the current state of Google's approach on indexing… right here on the EDGE! [00:02:40] Introducing Areej AbuAli [00:04:07] Controlling Crawlability and Indexability [00:07:37] Google Filtering Indexing? [00:09:50] Google's Control on Content [00:12:17] EDGE of the Web Title Sponsor: Site Strategics [00:13:06] Utilizing ChatGPT at Scale [00:17:13] The Ethical Dilemma surrounding AI [00:19:00] EDGE of the Web Sponsor: Wix [00:20:57] What Tools Strengthen your SEO Content? [00:24:46] Tips to Aspiring Tech SEO's [00:29:08] Areej AbuAli pro advice Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com

It's Here, the AI Blitz section of News from the EDGE. We've fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates! News from the EDGE: [00:01:59] Really Bad Dad Jokes from Mordy [00:03:12] Leaked over a Google- "We are losing the AI battle" - LINK [00:09:23] EDGE of the Web Title Sponsor: Site Strategics [00:10:02] Could the 10 blue links be going away? - LINK AI Blitz: [00:19:35] Warren Buffet's Take on AI - LINK [00:21:09] OpenAI's New Text-to-3D Model - LINK [00:21:58] Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge - LINK [00:23:25] OpenAI's U-Turn: Not Training GPT-4 On API Customer Data - LINK [00:24:39] ChatPDF (SEO Audit data to Summaries) - LINK [00:25:31] Ray Kurzweil Rebuts Calls To Pause AI Research - LINK Barry Blast from Search Engine Roundtable: [00:27:48] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:28:28] Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions - LINK [00:29:31] Barry Blast 2: Google: It's A Terrible Idea To Disavow Links Based On Third-Party Metrics - LINK Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

It's time to move to GA4, folks! Google Analytics 4 is upon us - and it's time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and, (2) Get to GA4 fast…..the end is nigh! Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz. News from the EDGE: [00:05:25] WordPress plugin compromised again! [00:12:40] EDGE of the Web Title Sponsor: Site Strategics [00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year! [00:16:56] Pinterest and Amazon are partnering with ads [00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:25] Volatility from the April 2023 Google Reviews Update Barry Blast from Search Engine Roundtable: [00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again? [00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names [00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search Helpful Links: Google Analytics Setup The Ultimate Guide for setting up a Google Analytics 4 property Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry. Join them as they explore what it's like being an entrepreneur. . . on the EDGE! [00:02:43] Introducing Areej AbuAli [00:05:25] Interest in Technical SEO [00:07:36] Computer Engineering and SEO? [00:08:54] Education in SEO [00:11:01] Enterprise vs. Mid Market/SMB [00:14:35] Technical SEO for the Enterprise [00:16:13] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] The Entrepreneurial Journey [00:19:57] Women in Tech SEO Community [00:22:52] The Challenges of Being a Woman in SEO [00:26:47] EDGE of the Web Sponsor: Wix [00:27:21] Women in Technical SEO Festival [00:29:15] WTS Mentoring Focus [00:33:17] EDGE of the Web Sponsor: SE Ranking [00:34:25] Going International Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SE Ranking: https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system? These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE! News from the EDGE: [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics [00:12:38] EDGE of the Web Title Sponsor: Site Strategics [00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads? [00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow [00:20:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More [00:24:45] Google Reviews Update Heats Up Again [00:26:25] Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer Resources Video: The AI Dilemma Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily. Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today. Now let's join the SEO marketplace and talk marketplace SEO. . . on the EDGE! [00:00:34] Reintroducing Brodie Clark [00:01:48] Marketplace SEO [00:09:39] Top 5 Points for Marketplace SEO [00:15:22] EDGE of the Web Title Sponsor: Site Strategics [00:16:07] Google's Choosing Not to Index Sometimes [00:19:36] User-Generated Content [00:21:57] EDGE of the Web Sponsor: Wix [00:22:31] Localized Content Strategy in Marketplace SEO [00:24:44] Unique Content [00:28:03] What Does the SEO Community Need to Thrive [00:33:04] EDGE of the Web Sponsor: SE Ranking [00:34:38] Fear of Scrutiny Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/brodieseo https://brodieclark.com/notes/ https://www.linkedin.com/in/brodieclark/ https://brodieclark.com/marketplace-seo/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Have you heard about Google's new Project Magi? Word is that GA4 was just updated to include "one per session" conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google's latest product review update, its video thumbnail update, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews [00:20:03] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored [00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later [00:25:16] Google Removes Video Thumbnails In Search Results When Video Is Not Main Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @TheMann00 Twitter: @MordyOberstein Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

How have Google's rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content? Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more. Join us for some SEO tomfoolery on this episode of the EDGE! [00:00:39] Introducing Brodie Clark [00:04:45] Living the Agency Life [00:06:41] Making the Transition to a Solo Consultancy [00:09:33] Exceeding Expectations [00:12:07] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] AI & SEO [00:21:04] EDGE of the Web Sponsor: Wix [00:21:38] AI Hallucinations [00:23:47] AI Detection Tools [00:24:53] Changing Topography of the SERP [00:28:52] SERP Timeline Resource [00:31:54] EDGE of the Web Sponsor: SE Ranking [00:33:36] You Must Stay on the SERP [00:36:40] Google's AI Web Stories [00:38:44] What are the Best Recent Featured Snippets? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/brodieseo https://brodieclark.com/notes/ https://www.linkedin.com/in/brodieclark/ AI Detection Tools originality.ai copyleaks.com contentatscale.ai writer.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

If Facebook enters the AI chat space will he call it ZuckBot? What are Google's Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon? Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google's latest core update impacted local search, it's use of pattern recognition when crawling, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:28] Meta to Release it's Own Generative AI this Year. Will it be Named Mark Zuckerberg? [00:07:23] EDGE of the Web Title Sponsor: Site Strategics [00:08:47] Google's Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses [00:18:45] Bard is Not… Wait, No… Bard *IS* Search? [00:24:26] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:00] Google March 2023 Broad Core Update Impact Local Rankings? [00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns [00:30:12] Google: People Searching For Your Brand With Keywords Don't Help You Rank The AI Dilemma Video https://www.youtube.com/watch?v=xoVJKj8lcNQ Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What's it take to build a successful podcast? Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O'clock podcast, as they answer these questions and many more on this episode of the EDGE podcast! [00:00:35] Reintroducing Greg Finn [00:01:48] Marketing O'Clock [00:05:38] Discord Community [00:09:42] EDGE of the Web Title Sponsor: Site Strategics [00:11:14] The Discipline of Recording a Podcast [00:13:18] Lessons from the First Year of Podcasting [00:15:56] AI Content and It's Use in Paid Advertising [00:18:29] EDGE of the Web Sponsor: Wix [00:24:37] Data Studio to Looker [00:25:36] EDGE of the Web Sponsor: SE Ranking [00:26:50] 2023 Digital Marketing and AI Predictions [00:29:03] What Excites/Bugs You About Your Industry? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/gregfinn https://cypressnorth.com/ https://marketingoclock.com/ https://searchengineland.com/author/greg-finn https://www.linkedin.com/in/gregfinn/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Not a week goes by when we're not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations. Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division? All this digital marketing news on more. . . on this episode of the EDGE! News from the EDGE: [00:05:12] You Know What's Missing from All these AI Chats? Ad Recommendations [00:09:06] Elon Musk Finds Out He Is Behind on Tech, Requests the Whole World Takes a Time Out [00:14:52] EDGE of the Web Title Sponsor: Site Strategics [00:15:53] Google Moving Employees Around in an Attempt to Save Face with Bard [00:17:48] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:19:45] Google Maps Can Detect Fake Phone Numbers in Photos and Remove Them [00:22:12] How the March 2023 Google Core Update Compared to Previous Core Updates [00:26:56] Google Perspectives, About This Author & More Goes Live Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

Why does Google's support for paid advertising stink so bad and what's causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk. Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He's also a certified Google AdWords partner and a frequent contributor to Search Engine Land. Learn all things AdWords with Greg Finn on EDGE! [00:00:36] Introducing Greg Finn [00:05:33] Reflecting Back On Search Advertising in 2009 [00:07:18] Privacy Changes: What's to Come? [00:11:47] Advertising Habits Post 2020 [00:13:35] Cost Per Lead is Rising [00:15:12] EDGE of the Web Title Sponsor: Site Strategics [00:16:25] Google Local Service Ads [00:18:24] Disingenuous Trickster [00:21:24] EDGE of the Web Sponsor: Wix [00:22:45] Partner Badges [00:24:30] Lack of Support from Google Ads [00:29:35] EDGE of the Web Sponsor: SE Ranking [00:30:43] What Can Be Done? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/gregfinn https://cypressnorth.com/ https://marketingoclock.com/ https://searchengineland.com/author/greg-finn https://www.linkedin.com/in/gregfinn/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news. It seems the SEO industry isn't that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn't much of a fan of TikTok, either. They also dig into Darren Shaw's extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment. Come join us this week for the Barry Bombardment. . . on the EDGE! News from the EDGE: [00:03:11] Is Google Bard the Least AI of all the Recent AIs? [00:08:53] EDGE of the Web Title Sponsor: SE Ranking [00:09:49] Is TicTok about to crash and burn because US Congress doesn't understand Wifi? [00:18:01] EDGE of the Web Sponsor: InLinks [00:18:41] We look at Darren Shaw's SUPER extensive report on understanding how to rank for Google local search results Barry Blast from Search Engine Roundtable: [00:21:36] Google Clarifies Its 15MB Googlebot Limit Is For Each Individual Subresources [00:22:26] Google Ranking Updates Added To Google Search Status Dashboard [00:22:47] Bing Chat Access Content Behind Paywalls? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine