590 | News from the EDGE | Week of 5.1.2023
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
It's time to move to GA4, folks!
Google Analytics 4 is upon us - and it's time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and,
(2) Get to GA4 fast…..the end is nigh!
Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz.
News from the EDGE:
[00:05:25] WordPress plugin compromised again!
[00:12:40] EDGE of the Web Title Sponsor: Site Strategics
[00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!
[00:16:56] Pinterest and Amazon are partnering with ads
[00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:20:25] Volatility from the April 2023 Google Reviews Update
Barry Blast from Search Engine Roundtable:
[00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again?
[00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names
[00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search
Helpful Links:
The Ultimate Guide for setting up a Google Analytics 4 property
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine