How Beardbrand Crushes It On YouTube (with Eric Bandholz)
As a bootstrapped business, Beardbrand has always had more time than money. So they’ve done a lot of testing over the years. Their most successful test? YouTube. And to this day, Founder & CEO, Eric Bandholz, firmly believes that there’s no better hac
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Show Notes
Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:
- What helped their YouTube channel take off.
- The difference between discounts and promotions.
- How they solved their attribution problem.
- The #1 metric to track your marketing success.
Shoes Notes & Links
- [6:11] What did the Beardbrand team look like at the beginning?
- [13:04] Knowing when to delegate.
- [15:20] Their process for hiring the right people.
- [19:25] How to hire a copywriter.
- [22:30] Their Twitter presence.
- [30:30] Their YouTube strategy at the beginning.
- [33:53] Their biggest marketing mistakes.
- [37:27] What does the Beardbrand ad strategy look like?
- [40:11] How they think about discounting.
- Beardbrand
- Beardbrand’s YouTube Channel
- Eric Bandholz on Twitter
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home