Season 1 · Episode 2
2. Measuring Customer Loyalty (NPS and Beyond) Featuring Rob Markey
Doing Customer eXperience Right In The AI Era | Stacy Sherman · Stacy Sherman, DoingCXRight
July 16, 202127m 18s
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Show Notes
Net Promoter (NPS) is a popular way to gauge whether your customers are brand advocates (promoters) or dissatisfied (Detractors). Rob Markey, co-founder of the Net Promoter System at Bain, and Stacy Sherman discuss the meaning and evolution of NPS, misperceptions, and ultimate questions to measure customer satisfaction. You'll gain actionable tips to maximize customer loyalty and referrals the right way! Learn more about guest Rob Markey and host Stacy Sherman at: DoingCXRight.com/podcasts. Access our FREE Customer Experience Audit Tool: Click here. Grow as a CX Professional with our numerous Resources. Book time with Stacy here.