415. What is the alter ego effect and how to use it to become the person you want
Do You F*cking Mind? · Alexis Fernandez-Preiksa - Neuroscientist and Mindset Coach
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Show Notes
In this episode, we’re diving into The Alter Ego Effect by Todd Herman. I’m sharing how creating an alter ego can help you show up more confidently, get through tough stuff, & feel more in control. Whether it’s at work, the gym or just day to day life. I chat about building your own persona, little rituals to help you step into it, & how this whole idea can actually shift how you see yourself.
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