Do This, NOT That: Marketing Tips with Jay Schwedelson

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ‎Turning half a century old comes with a lot of reflection, and Jay Schwedelson is using his milestone birthday to drop some highly random but incredibly useful advice. From demanding that waiters actually write down your dinner order to the exact phrasing that boosts email click rates by over 20 percent, this mix of marketing tactics and life rules is exactly what you need to hear today. Get ready to rethink how you argue with friends, why you should embrace unsubscribes, and the undeniable value of watching terrible reality television.‎Best Moments:(01:36) Stop accepting waiters who refuse to write down your table's food order(02:23) Never avoid a marketing test just because you personally dislike a specific tactic(03:08) Avoid bringing up past grievances when arguing with friends or partners(04:09) Write your call-to-action buttons in the first person to massively increase click rates(05:27) Only spend advertising dollars to boost social media posts that are already performing well(07:49) Stay away from people who constantly talk trash about others because you will eventually become their target

Check out Constant Contact and use the special URL constantcontact.com/jay for a discount. You can also catch Frank speaking at the upcoming GURU Conference and connect with him directly on LinkedIn.‎Read the Small Business Now Report from Constant Contact.‎Ever wonder how someone goes from getting fired at KFC to running one of the most iconic digital platforms in the world? Jay Schwedelson sits down with Frank Vella, CEO of Constant Contact, to talk about the real grind of small business ownership. They get into why artificial intelligence is the ultimate equalizer for small teams and how shifting your mindset from doing marketing to simply telling your story changes everything.‎Best Moments:(02:30) Frank shares his first jobs working at a carnival and getting fired from KFC for eating too much chicken(03:30) Why AI is the single biggest advantage small businesses have ever had to compete against massive companies(06:48) The biggest mistake small business owners make when trying to take on the entire burden of marketing themselves(09:48) How shifting the focus from marketing to simply telling your story completely changes the dynamic for business owners(11:00) A surprising stat showing that 68 percent of small businesses plan to increase their marketing spend despite inflation fears(15:36) Frank gives his top career advice on capitalizing on opportunities and acting like you already have the promotion you want.‎Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

MASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤDid you know the classic early-morning email send time might actually be hurting your open rates? We are looking at some surprising new data on when you should really be hitting send, plus breaking down a few major updates coming to LinkedIn and Instagram. Jay Schwedelson also shares why Starbucks completely missed the mark with their latest nostalgia marketing campaign and reviews a few highly questionable Netflix choices.ㅤBest Moments:(00:13) LinkedIn is removing the ability to host real-time live streams starting this June(01:22) Recent data shows sending emails between 8:00 AM and 8:30 AM gives a noticeable lift over earlier morning times(02:18) Meta Verified users are getting new perks like story extend and story spotlights on Instagram(03:16) TikTok has driven almost a billion dollars in revenue for the publishing industry through its BookTok hashtag(04:05) Starbucks faced backlash from fans after launching a berry-flavored drink for a character who famously hates berries(07:58) The reality dating show Age of Attraction on Netflix is a highly recommended watch if you have terrible taste in television

Have you ever wondered how top marketers actually use AI to save time instead of just talking about it? In this special "Bathroom Break" edition, Jay Schwedelson teams up with Daniel Murray to share the exact prompts and tools they rely on daily. They break down everything from automating industry research to generating entire presentation decks in minutes. Plus, you get to hear them complain about the intense pressure of birthday week expectations.‎ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.‎ ‎ Best Moments:(00:48) The ridiculous pressure of birthday week and why sweatpants make the ultimate gift(03:00) How to prompt Gemini to find brand new social media ad units from the last 30 days(04:13) Setting up Perplexity to deliver a daily recurring feed of hyper-relevant marketing news(05:18) Why failing to use time-based constraints is the biggest mistake people make with AI prompts(06:18) Using Claude to code free lead generation tools and internal brand voice editors in under an hour(07:51) Why the Gamma app is the ultimate time saver for instantly building beautiful presentation decks‎ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

MASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤIt is time for another round of Ask Us Anything. Jay Schwedelson reveals a massively underused email trick that takes three seconds to implement but can instantly boost your open rates by over 15 percent. Things also get a little weird when he shares his recent off-the-wall adventures with morning meditation, head needles, and cupping therapy to finally chill out.ㅤBest Moments:(01:35) The old school email tactic that most business and consumer marketers completely ignore(03:00) How a simple adjustment to your from name lifts open rates by well over 15 percent(04:28) Exact examples of functional sender names you should use for event invites and product drops(05:45) Why highly important company announcements should come directly from your executive team(09:30) The surprisingly relaxing experience of getting needles stuck straight into your head(10:19) Looking in the mirror after a back cupping session and feeling like an alienㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Grab a free copy of Eileen's book Move The Room by visiting movetheroombook.com and just covering the shipping costs.ㅤHave you ever sat through a presentation so boring you had to fake a phone call just to escape the room? Eileen Wilder knows exactly how to prevent that from happening. Jay Schwedelson sits down with the master of the stage to uncover how she went from a broke pastor to a multimillion-dollar speaking powerhouse in just a few short years. She shares her exact scripts for capturing an audience's attention instantly and explains why charging premium prices is actually the best way to serve your clients.ㅤBest Moments:(03:15) The crucial difference between a boring speaker and someone who actually causes an audience to buy.(04:55) Why shifting your opening statements from the word "I" to "you" instantly makes you more magnetic.(07:35) The exact phrase you should use early on to make your room relax and trust you.(10:00) Using a Mr. Rogers ending to close your presentations and drive high emotional engagement.(12:55) A mental reframe to turn stage fright into pure excitement by focusing strictly on the needs of your audience.(16:45) Structuring a massive six-figure VIP day and how to confidently ask for what your knowledge is truly worth.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤSearch habits are completely changing right now, and if you are not optimizing for Google's new AI overviews, you are going to be left behind. Jay Schwedelson reveals how tiny companies can easily beat massive brands in search results. Plus, find out why leading with future year trends is hurting your performance and hear a very important debate about movie theater candy.ㅤBest Moments:(00:38) New data shows a massive chunk of all Google searches now trigger AI overviews(01:01) Typing a question with eight or more words increases the chance of an AI overview by seven times(03:37) Scenario marketing with long natural questions helps small businesses beat out huge competitors(06:00) Why you must stop putting future year trends in your marketing materials by the end of March(08:42) Project Hail Mary is a fantastic movie even if you do not usually like science fiction(09:20) The upcoming Devil Wears Prada sequel is releasing a promotional popcorn bag shaped like a red purseㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A joke format somehow turned into 100 episodes, and this one leans all the way into the chaos. Jay Schwedelson and Daniel Murray swap painfully relatable stories of embarrassment, then turn the milestone into a rapid-fire round of marketing confessions that are way too honest to be polished. It is funny, a little unhinged, and oddly reassuring if you have ever sent the fake last-chance email or tried to avoid someone at a conference.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:17) Jay tells the all-time brutal story of getting locked out of his hotel room in only boxers after dodging dinner plans.(03:50) The 100th episode turns into a cheesy but very revealing round of Never Have I Ever.(04:00) They admit marketers absolutely use "last chance" when it is very much not the last chance.(05:15) Daniel says he deletes flopped posts all the time and is not precious about it.(06:57) Both confess to pretending not to see people just to avoid awkward conversations.(08:31) Daniel opens up about nearly bailing on an Inbound panel because of a full-on panic attack right before going on stage.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤMarketers often assume perfectly rounded numbers are the best way to grab attention, but that logic might actually be hurting your engagement. This time around, Jay Schwedelson breaks down the surprising psychology behind specific digits, negative stats, and the Pratfall Effect to help your content stand out. You will also want to stick around for the end, because the listener's questions take a hilarious turn into unsolicited dating advice.ㅤBest Moments:(02:48) Specific numbers like 9,122 perform significantly better than a generic 10,000 because they feel much more authentic.(03:45) Subject lines and titles starting with non-round numbers that do not end in a zero or a five can boost engagement by over 22 percent.(05:00) The Pratfall Effect shows that a slightly flawed rating, like 4.8, is far more believable and drives more business than a perfect 5.0 score.(06:19) Negative numbers in a subject line trigger a rubbernecking reaction that leads to a noticeable bump in open rates.(11:02) Getting blown off by a date only to spot them out somewhere else is an instant deal breaker that deserves zero second chances.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Learn more about Patrice and her company, SEEK WISDOM FIND WEALTH, LLC, by visiting her official Instagram (@seekwisdompcw). You can also follow her on LinkedIn and download the Redefining Wealth app for iOS or Android to catch her live sessions every Sunday, and grab her free cheat sheet on the Six Pillars of Wealth at patricewashington.com.ㅤHave you ever hit a major career milestone and immediately realized you were more stressed than ever? Patrice Washington built a seven-figure real estate business in her twenties, lost it all, and rebuilt her life by redefining success. She sits down with Jay Schwedelson to explain why so many high achievers feel miserable despite making great money and how to properly align their daily habits for actual happiness.ㅤBest Moments:(01:45) The true original meaning of wealth and why following the standard recipe for success often leads to misery(04:27) Why you must build the physical and mental capacity to safely hold the money you are working so hard to make(06:15) How neglecting personal relationships creates a guilt cycle that leads to terrible financial decisions(09:22) Why hanging onto physical clutter from your past is silently stalling your current business growth(14:56) The critical difference between finding a passion that excites you and a purpose that serves others(16:28) Why standard financial advice like saving and investing will not work if the rest of your life is in chaosㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A quick scroll through marketing news somehow turns into Instagram breaking a rule everyone thought was untouchable, LinkedIn quietly shaking up your feed, and a very real debate about whether restaurant bread should require consent. Jay Schwedelson bounces from useful email and social updates to pure pop culture chaos, which is exactly why this one is such a fun listen. There is an actual strategy here, but also a solid argument that aliens might be getting unfair PR.ㅤBest Moments:(00:16) Instagram is testing links in post captions for Meta Verified users, and that could make the blue check way more valuable.(01:45) LinkedIn just rolled out a major algorithm change, which may explain sudden, weird swings in followers and engagement.(02:55) Putting Q2 in your email subject lines right now can lift open rates by more than 20%.(03:45) April is one of the strongest months for emoji subject lines, especially for travel, spring, and promo-heavy campaigns.(04:45) The David Bar founder turns a calorie controversy into a viral moment with a Mean Girls reference.(07:38) Steven Spielberg says he believes in aliens, which sends the conversation straight into delightfully unhinged territory.ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Jay’s YOUTUBE Channel HERE!! https://youtube.com/@schwedelson?si=xh3t_FkFtqCSMd1dA quick movie debate somehow turns into a really useful reality check on modern marketing, which feels exactly right for this series. Jay Schwedelson and Daniel Murray get honest about what is actually moving the needle right now, from YouTube frustrations to why one-off influencer buys usually fall flat. The best part is how practical it gets once they stop pretending every channel is a guaranteed win.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:10) Jay shares that 300 YouTube videos brought views, but barely any meaningful conversions.(03:03) Daniel says one-off influencer deals are usually a weak bet if you want real impact.(04:45) Bigger creator partnerships work better when they are built like a strategy, not a single post.(05:00) March Madness references can give boring content a timely lift in opens, clicks, and engagement.(06:15) Daniel makes the case for building an AI brain with customer data, reviews, and brand voice now.(07:45) Jay says testimonial-only subject lines are quietly driving strong backend conversions.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Networking advice is usually either painfully obvious or way too vague, but this one gets refreshingly specific. Jay Schwedelson gets blunt about what it actually takes to build the right relationships before you need them, and why most people are playing the networking game way too passively. It feels less like polished career advice and more like the push you need when resumes, promotions, or outreach are going nowhere.ㅤBest Moments:(01:09) LinkedIn is a long game, and 15 intentional minutes a day can change a lot.(02:10) Want higher-level people to notice you? Comment thoughtfully on their posts for weeks before you hit connect.(04:15) Start lower in the org chart so senior people see you already know their team.(05:38) Stop going to business events just to hang out and decide in advance who you need to meet.(07:44) Ask for introductions because one warm intro can shift your business or your career.(10:12) Jay takes his first pickleball lesson and immediately decides the sport has way too many rules.ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Visit ZeroBounce.net to access free tools for email validation and warmup, or connect with Brian directly on LinkedIn.ㅤEveryone thinks they know why their emails hit the spam folder, but Brian Minick is here to prove most of us wrong. As the COO of ZeroBounce, he breaks down the real technical reasons behind deliverability without making it sound like a boring lecture. Jay Schwedelson presses him on the biggest myths in email marketing, including the truth about using the word "free" in your subject lines.ㅤBest Moments:(02:30) Why hitting 100% inbox placement is actually impossible(04:09) The truth about using trigger words like "free" in your subject lines(04:51) Why unsubscribes actually help your sender reputation(05:46) You should want your sales emails to land in the Promotions tab(07:30) How to safely migrate email platforms without ruining your deliverability(09:00) The real difference between shared and dedicated IP addressesㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Have you ever wondered whether an $11 fast-food burger is actually meant for human consumption? This week's quick update explores the bizarre viral moment at McDonald's and examines why luxury fashion brands are suddenly making smart glasses. Jay Schwedelson also breaks down a shockingly simple website pop-up trick that generates massive conversions but is ignored by almost everyone.ㅤBest Moments:(01:00) The rumor of Prada smart glasses after Mark Zuckerberg was spotted at Milan Fashion Week(01:41) How timed popups on pricing pages can generate a massive conversion rate(03:00) The sudden rush of major retail and travel brands running ads directly on ChatGPT(05:45) The viral disaster of the McDonald's CEO taking a tiny bite of a new massive burger(07:43) Presale details for Jay's upcoming book and how the proceeds support cancer researchㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Join Jay Schwedelson and Daniel Murray for a quick "Bathroom Break" that starts with a cringey social dilemma involving a nose-picker and a handshake. They debate the rules of public coughing and why Daniel immediately flees restaurants upon hearing a sneeze. On the marketing side, they break down the 90-day repurposing rule and explain why your fear of being repetitive is completely unfounded.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:09) Jay recounts a horror story about a thumb up the nose right before a greeting(01:51) Daniel reveals the fake phone call move he uses to avoid gross handshakes(02:40) Why does hearing a sneeze at a restaurant make Daniel leave immediately(03:45) The 90-day window where old content becomes new again(05:32) How to reuse a winning hook without the algorithm punishing you(07:28) The realization that nobody remembers what you posted on Tuesday(11:00) A passionate rant about why hand sanitizer is not a substitute for soapㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Stop losing leads just because your landing page looks like work. Jay Schwedelson reveals the psychological triggers that make people click submit, including a simple image trick that bumps conversions by double digits. He also opens up about the "woo woo" morning habit that keeps him sane, even if it involves hiding in the bathroom.ㅤBest Moments:(02:45) How repeating your email's hero image on the landing page subconsciously builds trust(03:50) The exact percentage of leads you lose for every single extra field you require(04:29) Why splitting long forms into multiple steps can skyrocket your completion rate(05:25) The specific spot to place a testimonial that drives a 15% conversion lift(06:45) One navigation mistake that kills focus and why you need to delete it right now(08:50) Jay’s 10-minute morning ritual that happens before he ever looks at a phone screenㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Russell Brunson joins Jay Schwedelson to reveal why traditional websites are dead and how a simple funnel can completely change your business trajectory. Russell breaks down exactly how he used AI to pull off his biggest launch ever and shares the "webinar a week" strategy that took ClickFunnels from zero to $10 million in revenue.ㅤRussell encourages everyone to start with his books—DotCom Secrets for funnel basics, Expert Secrets for messaging, and Traffic Secrets for getting eyeballs—or jump straight into the ClickFunnels community.ㅤBest Moments:(01:34) Why a confused mind always says no and how to fix it immediately(04:47) Using AI to analyze competitors and build a perfect marketing campaign(08:30) How to get $150k worth of consulting for free using simple AI tools(09:33) The specific weekly webinar strategy that took ClickFunnels to $10M(11:00) Real-time feedback loops that can double your sales during a live presentation(15:19) Why you should never stop telling your core stories even if you are bored of themㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone wants their content to show up in AI recommendations, but most marketers are missing a simple formatting tweak that boosts visibility by 42%. Jay Schwedelson breaks down new data from Google that proves why adding a specific month to your titles is now critical for ranking. He also discusses why the head of Instagram is actually encouraging creators to leave mistakes in their videos and how "proof of life" is the new engagement hack.ㅤBest Moments:(00:45) New data from Google reveals exactly how to format dates to win in AI search(01:03) Why adding the specific month to your titles increases visibility by 42%(02:15) eBay buying Depop is a huge signal for where Gen Z commerce is actually happening(03:30) Adam Mosseri confirms that background noise and stumbling are now engagement assets(04:45) Why Gucci is facing major backlash for using AI during Milan Fashion Week(05:55) Jay attempts to have a normal coffee with a friend and realizes he cannot stop interviewing peopleㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Join Daniel Murray and Jay Schwedelson for a quickfire "Bathroom Break" session packed with immediate marketing takeaways. They break down why specific phrasing in listicles is now essential for ranking in AI search results and share a counterintuitive email subject line hack that is driving open rates up. You will also hear a bizarre personal story about food safety that might make you think twice about your leftovers.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments(01:25) Jay explains why he keeps getting food poisoning from questionable airport and takeout choices(02:22) Daniel recounts the time he had to rescue raw salmon from the garbage for potential lab testing(03:40) Why using "Top 3" or "Number 1" in your headlines is outperforming standard numbered lists(05:00) The smart way to use tools like Perplexity to find high-authority sources for your content(06:25) Testing shows that putting newsletter edition numbers in brackets is actually working right nowㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Alex Cattoni is on a mission to humanize the internet, and honestly, we are here for it. She joins Jay Schwedelson to break down why the "bro marketing" era is dying and how empathy is the new currency. They also get into the messy reality of AI in copywriting, exploring why tools like ChatGPT might actually be making real writers more valuable, not obsolete.ㅤCheck out The Copy Posse website or follow Alex on Instagram, LinkedIn, and YouTube.ㅤBest Moments:(01:35) Why the future of marketing combines direct response with empathetic storytelling(03:45) Economics 101 proves that widely available AI content is becoming less valuable(06:15) The danger of treating ChatGPT like a GPS without entering a destination(09:44) Why 55% of companies regret firing their writers for AI tools(11:00) Data shows the demand for human storytelling is actually skyrocketing(15:15) How to spot the difference between good marketing and just pushing buttonsㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.ㅤBest Moments:(00:53) Why document posts are seeing 278% more engagement than video right now(02:00) The exact button you need to click to upload a carousel PDF correctly(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New JerseyㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Need to boost your open rates while taking a quick break? Jay Schwedelson teams up with Daniel Murray from The Marketing Millennials to break down the latest email subject line tests that are actually working right now. They discuss why screaming in all caps might not be as bad as you think, how to use "accidental" reveals to hook readers, and the psychology behind telling people not to open your emails.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:50) Daniel reveals why writing subject lines in ALL CAPS is beating standard text by 4%(03:20) How using a consistent emoji creates a visual anchor for your brand in the inbox(04:30) Jay explains how pattern interruption phrases like "Wait..." stop the scroll(06:15) The "accidental internal reveal" tactic that makes readers feel like insiders(06:45) Using reverse psychology by telling specific audiences to skip your email(09:00) A quick debate on why most TV show reboots are destined to failㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.ㅤBest Moments:(01:45) The number one metric every business needs to add to their toolkit immediately(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI(03:55) Why you must use an incognito browser when checking your AI search results(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process(06:20) The specific recency signal trick to help your content surface in AI answers(07:30) A very honest review of Love Is Blind Season 10 and the movie RIPㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.Best Moments:(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend(01:52) Why Deloitte predicts this bite-sized content format will generate billions this year(02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement(03:22) New data shows hero offer clicks drop by 50% when an email has three or more links(04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign(05:50) The problem with "nepo babies" demanding privacy while oversharing on social mediaCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Marketing attribution often feels like a guessing game where everyone just ends up giving credit to Google Search. Jay Schwedelson connects with Daniel Murray from The Marketing Millennials to break down why you should treat attribution data as a directional compass rather than a precise GPS. They discuss practical ways to validate your data, including the power of holdout groups and geo-testing, plus a random side conversation about whether Olympic curlers are actually the best athletes in the world.Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(01:50) Why attribution should be viewed as a compass instead of a turn-by-turn GPS(02:22) The problem with giving Google Search all the credit for last-touch conversions(03:10) How to set up a holdout group to measure the true lift of your campaigns(04:09) Using geo-based testing to see if specific channels are actually driving growth(04:45) Why it is a red flag if one channel claims 100% of the credit in a multi-touch world(05:15) The surprisingly effective "How did you hear about us?" form field strategy(06:40) A hot take on whether curling athletes are actually the best in the worldCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

If you have ever thought about quitting your agency job to start your own consultancy, Jessica Best has the blueprint on how to actually make it work. She joins Jay Schwedelson to break down why betting on yourself is less scary than staying in a job that drives you crazy. They also get into a heated debate over email marketing hot takes, including why resending to non-openers might be a waste of time and why most A/B tests fail to prove anything useful.ㅤConnect with Jessica on LinkedIn or visit her website at Jessica.BestㅤBest Moments:(02:00) Why getting mad at your current situation is the best fuel for starting a business(04:23) The terrifying reality of keeping your sales pipeline full when you work for yourself(06:30) Jessica argues that resending emails to non-openers is actually a bad strategy(08:00) Jay reveals his aggressive subject line trick for getting people to open the second time(10:00) Why testing every single email you send is a terrible idea that drives you crazy(14:00) The myth of the perfect day and time to send an email campaignㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.ㅤBest Moments:(00:36) Why preseason marketing is becoming the dominant trend for 2026(01:40) How major brands like Salesforce are selling events a year in advance(02:52) The specific "first 100" phrasing that increases webinar signups by 20%(04:09) Using the concept of control to get people to register early(05:15) Reddit's new Reminder Ads that let you test traffic for cheap(05:56) Pizza Hut closing 250 stores and the debate over chain pizza quality(07:58) Why the new reality show about neighbor feuds is peak televisionㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketing podcasts don't start with a debate about the structural integrity of nachos, but this isn't most podcasts. Jay Schwedelson and Daniel Murray team up for a "Bathroom Break" session that pivots from Super Bowl snacks to the specific AI tools actually worth using right now. They skip the doom-and-gloom headlines to share exactly what software is saving them hours on writing, slide decks, and video editing.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:39) Daniel shares his specific layering technique for making the perfect plate of nachos(02:25) Why the Anthropic Super Bowl commercial perfectly captured the current nerd rivalry(03:30) Claude is beating ChatGPT and Gemini for creative writing tasks(04:05) The tool Jay uses to generate full slide presentations in seconds(05:12) Descript remains the top choice for editing video and audio through text(06:00) How to build a functional app in 15 minutes without writing a single line of code(11:13) A healthier hack for the classic onion soup dip recipeㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206