DMOU: Destination Marketing Organization University

For years, DMOproz has espoused the concept that DMOs should be the marketing agency for every aspect of a community (not just the Visitor Economy). But, nobody has made that case as eloquently as Destination Cleveland's David Gilbert, whose DMO has recently been charged with encouraging top talent to view the city as THE place to relocate. In this fast-paced episode, David shares how having a DMO lead community marketing makes perfect sense...and what DMOs should encourage other organizations to do to elevate their regions.

Visit Corpus Christi CEO Brett Oetting's first day in his new destination coincided with the moment that the world stopped in 2020. And yet, he says his team was more productive in its first year than he could have imagined in two. In this episode of DMOU, Brett shares the backstory of the all new Corpus Christi Tourism Academy, the development of the Gulf Coaster Ambassador program and how he builds a staff of passionate professionals.