Episode 187
185: Ryan Short • Going Beyong Place Branding to Achieve a Civic Brand
DMOU: Destination Marketing Organization University
March 4, 202632m 41s
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Show Notes
Ryan Short works in an arena that many refer to as “place branding.” But, he believes that our communities deserve more…and has written a book called The Civic Brand: The Power and Responsibility of Place. On this episode of DMOU, we sit down with Ryan to explore his definition of a “civic brand" and how it can guide policy, development and engagement to build shared pride and prevent homogenization. Join us.