Episode 170
168: Mike Testa • Transforming a Government Town to a Fun Town
DMOU: Destination Marketing Organization University
June 24, 202532m 32s
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Show Notes
Sacramento is a city that had traditionally looked to meetings and conventions as its target market; after all, it is the State Capital. But Visit Sacramento CEO Mike Testa saw that as a one-trick pony approach. In this conversation on DMOU, you’ll hear Mike’s take on building a leisure brand based on culinary excellence and major magnet events that have transformed Sacramento’s image as a government town. It’s a very cool conversation. Join us.