Episode 164
162: Sergio Piedra • A 3-Prong Approach to Community Engagement
DMOU: Destination Marketing Organization University
March 12, 202541m 48s
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Show Notes
Telling the DMO story has never been more important than it is right now…and Visit the Palm Beaches’ Senior Director of Community Engagement and Advocacy Sergio Piedra joins us on this episode of DMOU to lay out their blueprint for community engagement. It’s a 3-step plan that combines intentional storytelling, community engagement and destination visioning…and it is a model for DMOs everywhere. Plus, in the Bonus Round, you’ll get not just one ghost story…but two. Join us.