156: Cynthia Eichler • Visitor Centers Are Dead (except when they're not)
DMOU: Destination Marketing Organization University
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Show Notes
We still believe in Visitor Centers, even though Visit Fort Colins CEO Cynthia Eichler recently wrote a CDME paper entitled, Visitor Centers are Dead. Why then did she just open a Visitors Center in Downtown Fort Collins? Because it’s not simply a Visitor Center. Join us for a fascinating conversation on the creation of a Community Hub, the partnerships that came together to make it happen and how the Center is blowing away initial estimates and expectations. And, we spend one of our questions on the innovative online retail hub they created during the Plague that helped save several Fort Collins businesses.