147: Paul Beachnau • Turning Crisis Lemons into Sweet Lemonade
DMOU: Destination Marketing Organization University
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Show Notes
Gaylord is one of Michigan’s top spots for outdoor recreation (and one of our favorite getaways), where this week they celebrate Alpenfest. But in the past couple years, the community has been buffeted by a tornado, a virtually snowless winter and, like most destinations, a serious shortage of available hospitality workforce. Convention & Tourism Bureau Chief Paul Beachnau joins us to talk about the resilience of the community and how his DMO managed their media relationships to emerge stronger than ever. And produced a video with locals for locals to encourage residents to consider a career in hospitality. Plus, a harrowing Bonus Round Question in which Paul shares possibly the worst day of his life. Join us.