Episode 147
145: Jock Hedblade • Transforming Downtown Into a Monopoly Board
DMOU: Destination Marketing Organization University
June 12, 202430m 21s
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Show Notes
Imagine your town square. Now imagine it as a one-million square foot game board. That’s what Macomb CVB CEO Jock Hedblade and his community have done in transforming Downtown into the world’s largest Monopoly Board. On this episode of DMOU, Jock joins us with the backstory of how a succession of destination wins produced a sensational visitor magnet and has set the community up for future successes. And, the Bonus Round features a story of a home town kid…who came home. Join us.