Episode 136
134: Leslie Miller • The PR Goldmine of Inviting ET to Lexington
DMOU: Destination Marketing Organization University
February 8, 202425m 51s
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Show Notes
You’d have to have been living under a rock to not have seen the international media attention VisitLEX has received after sending an interstellar message of welcome to the TRAPPIST-1 solar system. On this episode of DMOU, we hang with VP of Marketing Leslie Miller to get the inside story on how the initiative came together and how it plays into the broader campaign to build brand awareness for Lexington.