125: Rick Antonson • The New Book and Rick’s Take on the Future of Destination Leadership
DMOU: Destination Marketing Organization University
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Show Notes
If there is a short list of thought leaders in the DMO world, Rick Antonson is always on that list. He was our first guest 20 years ago on the DMOU Teleseminar and our first guest on the the resurrected DMOU Podcast (and that says a lot). On this episode, he’s back to talk Destination Marketing…but also to share thoughts about his latest book, Train Beyond the Mountains: Journeys on the Rocky Mountaineer. Rick and I go deep into the meaning behind travel, the connections made and the life lessons learned. It’s a wide-ranging conversation that I believe you’ll love with one of the most eloquently expressive voices of our era.