Episode 124
122: Kelly Barbrey • Destination Ambassadors Elevated
DMOU: Destination Marketing Organization University
August 24, 202328m 48s
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Show Notes
Experience Columbia SC's Kelly Barbrey joins DMOU to share how her DMO has reimagined the traditional Ambassador program into a sensationally high-profile strategy that utilizes select residents as subject experts to share the destination's stories. She also outlines the success of the Pimento Cheese Passport campaign and her organization's initial foray into NIL Sponsorship of Collegiate Athletes.