Episode 120
118: Adam Stoker • On the Concept of Owned Media
DMOU: Destination Marketing Organization University
July 13, 202335m 23s
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Show Notes
This week, we welcome back Adam Stoker (the Podcast Whisperer) for a thought provoking conversation on how DMOs should view their role in promoting their communities. According to Adam, for years, we have been "renting" visibility in traditional media, online, etc. Shouldn't we be owning it? And, to use another analogy (hunter / farmer), should we be targeting consumers or cultivating them? A fascinating conversation that deserves your listen.