Episode 119
117: Jorge Franz • Organizational Evolution
DMOU: Destination Marketing Organization University
July 6, 202330m 57s
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Show Notes
When the Houston CVB was folded into the Houston First Corporation, many saw the move as wrong-headed. But CVB CEO George Franz joins us to share the advantages that were realized in being closer linked to destination assets like the Convention Center and other visitor magnets. And now, the CVB has created the Houston Hospitality Alliance to marshal the power of over 800 members to advocate for the destination. Cool stuff.