Episode 118
116: Robert Lopez • Refreshing a Brand
DMOU: Destination Marketing Organization University
June 22, 202330m 20s
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Show Notes
When Robert Lopez took the helm of the Abilene CVB, he embarked upon a "Meeting and Eating" tour of community leaders. And, it became clear through those conversations that the destination brand had become stale. Listen in to this conversation on how Robert and his team dove into a brand "refresh" within his first year in-destination. It's a great story of how fresh leadership can often move the needle before the opposition can begin to form.