Episode 112
110: Trace Ward • DMO Success Within a Government Environment
DMOU: Destination Marketing Organization University
April 11, 202329m 1s
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Show Notes
The vast majority of Destination Marketing Organizations in the United States are independent non-profit agencies...but that doesn't mean other structures can't work. In this edition of DMOU, we talk with Discover Flagstaff Director Trace Ward on how his office is rockin' it as both a division of Economic Vitality and the City. And (not to be a spoiler), he says it's all about intentional design and intra-agency respect.