Episode 110
108: Rachel Brown • The Stewardship Imperative
DMOU: Destination Marketing Organization University
March 21, 202326m 54s
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Show Notes
A Destination Marketing consultant recently opined that diving into Sustainability and Stewardship carries with it some danger...and we don't disagree. But Durango's Rachel Brown counters with all the reasons her DMO believes they must engage. She discusses how they've adapted the Care for Colorado program on a local level and shifted their budget to Destination Management. Plus a Bonus Round question that features her staff's Team Building initiative. Very cool stuff.