106: Phil Werz • Saving the Holiday Season
DMOU: Destination Marketing Organization University
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Show Notes
In December of last year, vandals compromised the power grid in Moore County NC, placing hundreds of merchants at a disadvantage during their biggest sales window of the year. In this episode of DMOU, we hang with our friend Phil Werz of the Pinehurst, Southern Pines and Aberdeen CVB to hear him tell the story of "Moore Miracles," a program that kept local merchants alive during a trying time. You'll also hear about how his DMO is advocating for additional destinational assets...and his mid-life crisis as a PGA Teaching Pro.