Digital Politics with Karen Jagoda

Josh Klemons, Founder of Reverbal, joins Deepak Puri, CEO of The Democracy Labs, to talk about the need to make the audience the hero, not the candidate, when communicating with voters. An expert on first-in-category candidates, Josh has refined his storytelling skills to create compelling digital content for winning campaigns and drive relationship organizing. Deepak and Josh talk about: Keys to good storytelling The connection between organizing and digital tools Finding trusted messengers for campaigns to fight disinformation Role of social media influencers Advice for down-ballot races to find voters online Free digital tools for campaigns #JoshKlemons @TheDemLabs #TikkunOlam #FreeDigitalTools #RelationalOrganizing #Elections #Voters #Democracy #Election2024 JoshKlemons.com TheDemLabs.org

Ray Kingman, Founder and CEO of Semcasting, is focused on bringing a deeper understanding of the media habits of voters to campaigns. The shift from traditional linear TV advertising to Connected TV and other digital ad options is being accelerated thanks to the ability to target messages and measure the delivery and effectiveness of the ads. We talk about: Candidate identity management Using a constellation of match keys to more accurately target voters The value of Real-Time Voter Measurement to ensure message delivery Availability of digital ad inventory #Semcasting #PoliticalAds #DigitalAds #Election2024 #RealTimeVoterMeasurement #RTVM Semcasting.com

Michael Serazio is an Associate Professor in the Department of Communications at Boston College and author of The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics. Calling authenticity the moral framework of our time, Michael addresses whether politicians can fake authenticity and what gives inauthenticity away. Drawing on observations of reality TV, social media, pop music, commercial advertising, and electoral politics, Michael has written a thought-provoking analysis of how politicians are becoming more like brands and brands are acting more like politicians. We talk about How authenticity is created and demonstrated The different kinds of authenticity Perception of the authenticity of male and female candidates Role of influencers and nano-influencers in establishing candidate authenticity What will be seen as authentic in 2024 campaigns #MichaelSerazio #TheAuthenticityIndustries #PoliticalCampaigns #PoliticalMessaging #VoterPersuasion #Authenticity The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics by Michael Serazio

Matt Robison is a political consultant and former chief of staff for former New Hampshire Congressman Paul Hodes, his co-host on the Beyond Politics Podcast. Matt shines a light on the tendencies of New Hampshire primary voters and what the results might indicate about voter strategies in 2024. We talk about Independent and unaffiliated NH voters How negative ads impact primary voters The importance of endorsements Do candidate debates make a difference Did Democrats change their registration to vote in the Republican primary #MattRobison #BeyondPoliticsPodcast #NewHampshirePrimary #NewHampshireVoters #Election2024 BeyondPoliticsPodcast.com