Season 24 · Episode 24
Targeting Voters in a Post-Cookie World with Bryan Miller Neptune Ops
Digital Politics with Karen Jagoda
April 24, 202419m 28s
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Show Notes
Bryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based on other data, surgical contextual targeting, and geo-fencing.
We talk about:
- What replaces cookies to identify and target specific voters or groups
- Voting propensity, voter turnout, and when people decide how they are going to vote
- Finding persuadable voters
- How voters are consuming media
- Use of humor in political and advocacy ads
- Reaching diverse and younger voters
- Election Month not Election Day
#NeptuneOps #TargetingVoters #PostCookies #PoliticalAdvertising