Digipreneur FM

Social Media has been a topic that most Caribbean Businesses have struggled with. Learning the various platforms, growing and getting traction and turning it into profits has been a challenge, especially with all of the changes to each individual platform. There are things that businesses can do that would allow them to grow, regardless of the platform they are on but most businesses in the Caribbean aren't doing it and it is going to require them to have a paradigm shift if they want to find success. You can grow on social media in 2022, in this episode, we discuss a couple of key paradigm shifts your business needs to go through, in order to experience that growth. To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com. Stay up to date on the podcast by checking out Digipreneur.FM Website.

With over 30+ Online Marketplaces in Trinidad and Tobago, the space is saturated and there are not enough businesses to fill up all these platforms. With the launch of TSTT's New Parlour Caribbean Marketplace, the space is even more crowded. Business Owners are going to have to learn the differences between having their own E-Commerce website vs joining an online marketplace. This episode will break down the pros and cons and ultimately give you my thoughts on the route you should take as a business owner. To learn more about building your digital presence, check out Keronrose.com and to stay up to date with the podcast, check out Digipreneur.FM.

In ep 96, we caught up with one of the most popular and thriving content creators coming out of Trinidad and Tobago, Danielle Samlalsingh aka DD. Danielle has amassed a community of 250k followers on TikTok and accumulated over 10 million likes. Her community is super engaged and she is known for injecting Trini culture into her skits and using her background in theatre, drama and her unique witts to bring her skits to life. She gave us 5 tips to help us with our own content creation process and I hope you get some great value from DD. You can check her out on her TikTok (ddsamlalsingh) or on her Instagram (daniellesamlalsingh). To learn more about building your digital presence and monetizing your platforms, check out KeronRose.com. You can also stay up to date with all things related to the podcast at the Digipreneur.FM website.

In ep 95, we dive into 6 reasons why TikTok won't replace Google or your website anytime soon in the Caribbean. While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to support that Google is still the top platform in the Caribbean. We need to stop taking international data out of context and using them as a basis for what is happening in our Caribbean markets, that is how we continue to miss the mark and misunderstand our own consumer base. To learn more about building your digital presence, check out KeronRose.com and stay up to date on the podcast by visiting Digipreneur.FM.

In ep 94, I wanted to touch on 3 reasons Caribbean Businesses don't create content. This isn't limited to just large companies, these are things I see from the Solopreneurs, right up to the most prominent organizations and institutions. There are also quite a number of reasons why businesses aren't creating content and struggling to find their footing on the various digital mediums. However, these 3 reasons are things that aren't spoken about enough and can also help more businesses change their perception of content and how to go about creating it. Visit Keronrose.com to learn more about building your digital presence and check out the Digipreneur.FM website to stay up to date on the podcast. You can also check out the latest TT Newsday Digipreneur article - Using Paylinks to get paid on Social Media in the Caribbean.

If your business doesn't have a website but want to start accepting payments online for your products, services or events, then let me introduce you to my Paylink aka Payment Button's strategy. Here are the companies in Trinidad and Tobago that offer the Paylinks/Payment Buttons/Hosted Payment Page services: Social Pay, FCB EasyBiz, Republic E-Pay, RBC E-commerce, Scotiabank E-Com+. These companies offer Paylinks/Payment buttons throughout the Caribbean: Fygaro, Buzz Pay, CX Pay. Don't forget to check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to stay up to date on the podcast.

In ep 92, we catch up with the CEO of Krew Kutz Barbershop, Mr. Anthony Claxton. They have been doing some amazing things and have become one of the most popular barbershops in Trinidad and Tobago. The team hit the milestone of 201k followers over on Instagram and they have done it by setting themselves apart from the market. In this episode, I asked Anthony to give us 5 tips to help us build our brands and he delivered. Go check out Krew Kutz over on Instagram and start looking at how they have gone about building their community. You can check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. You can also check out the Digipreneur.FM website to stay up to date on the podcast.

In ep 91, I go into 2 stories of recent shopping experiences in trying to buy products and why the entire customer journey is terrible in Trinidad and Tobago. This also plays a major part as to why we cannot stop the foreign exchange leakage because we will have to increase our purchases online to get the products and experiences we want. There is a silver lining, these are all opportunities for local businesses to start changing a few areas in the customer journey so that they can start attracting more local customers, increasing sales and creating a better in-store experience. To learn more about building your digital presence and monetizing your platforms, visit KeronRose.com and to stay up to date on the podcast, check out Digipreneur.FM the website.

In ep 90, we are diving into the journey of how I was able to bootstrap or fund my businesses over the years. In my short business career, I have had a couple of small businesses and learning how to fund these ideas was critical since Capital is the Kryptonite that kills most businesses before they ever start. Here is what I have learned and I hope this offers some insights for those who have been thinking about starting a business but may have found themselves in a similar situation of not having the money to get started. To learn more about building your digital presence, visit KeronRose.com and check out the Digipreneur.FM website to stay up to date on the podcast.

In Ep 89, we dive into 5 practical ways a small business can utilize immediately to start increasing its reach both digitally and offline. These ways are either Free or low cost but will take time, commitment and intention to execute. I've also leveraged all of these ways to increase my reach and brand authority when I started. Don't forget to check out the KeronRose.com website to learn more about building your digital presence and check out the Digipreneur.FM website to stay up to date on everything related to the podcast.

Have you been feeling like you are on the Content Hamster wheel and getting burnt out with all the content social media requires you to create to stay relevant? Content Burnout is real and has been hitting many creatives hard but as a business owner, it's even worst because it affects how you show up in your business. In this episode, we dive deeper into Content Burnout and I go through the strategies that have helped me stay far away from feeling burnt out from creating content. Visit KeronRose.com to learn more about building your digital platforms and monetizing. You can stay up to date on all podcast content at Digipreneur.FM. Social Media Handes: Keron Rose Instagram, TikTok, Linkedin

The Insurance Industry in the Caribbean is due for a major overhaul in the way it markets and sells to consumers. To this day, they are still practicing archaic methods and irritating consumers in the process. In this episode, we look at how Insurance Companies and Agents can change some of their behaviours, we look at data to see what people are asking for when it comes to insurance and much more. To check out the blog on Consumer Data in the Insurance industry in Trinidad, check it out here ---> What Insurance Agents Are Missing (Blog) To take my digital course on Extracting Consumer data and turning it into content, check it out here ---> Data & Content Course Don't forget to check out the KeronRose.com website to learn how to build your digital presence and the Digipreneur.FM website to stay up to date on the podcast.

In ep 86, we speak with Akeem Branford, an HR professional of 15 years with a background in Industrial Relations and a Master Resume Writer. We spoke about the job landscape, Interview Do's and Don'ts, how to craft your resumes, what fields are opening up for new hires, and much more. This interview took place over on Freedom 106.5 FM on our Digital World show with Samantha Best and myself, which airs every Friday at 12 pm AST. If you are not in Trinidad, you can view the live stream here ---> Digital World Visit Keronrose.com to learn more about building your digital presence and also check out the Digipreneur.FM website to stay up to date on the podcast.

The rules of Marketing & PR have changed dramatically over the years and when we look at most companies across the Caribbean region, it doesn't seem like they have kept up with the changes. However, most companies have outsourced their marketing efforts to agencies. The days of Mad Men marketing are gone and we tend to ignore ads across digital channels now in favour of educational or entertaining content and belonging to communities. In this episode, we dive into why marketing agencies haven't been effective in the Caribbean and the consequences of getting this wrong. Visit KeronRose.com to learn more about building your digital presence and don't forget to check out the Digipreneur.FM website to stay up to date on the podcast.

In this episode, we break down the differences between what is a content creator and an Influencer. In the Caribbean, we use these terms interchangeably, which brings a lot of confusion as to what is expected from each of these roles. These 2 roles are separate entities on their own, however, a content creator can become an influencer. An Influencer can have a team of people around them who create the content they publish. To learn more about building your digital presence, Visit Keronrose.com. To stay up to date on the podcast, visit Digipreneur.FM

In ep 83, we dive into how not having a website hurts small businesses from expanding their reach and sales and not allowing them to participate in the global economy. Did you know that 63% of all sales interactions start with a Google Search? But when you look at the search results, it predominantly links to content or products on a website. I also give you 5 ways to help improve your current website, to ensure it shows up on page 1 for Search Engines and creates a better experience for your customers. Visit Keronrose.com to learn more about building your digital presence and monetizing your platform. Check out Digipreneur.FM website to stay up to date on the podcast.

In ep 82, we tackle the question that has been coming up more and more since every single social media platform has been pushing video content. What can I do if I don't like Video marketing? I dive into 3 things you can do if you are not fond of making videos but you are still itching to make content to grow your business. Want to learn more about building your digital presence and monetizing your platforms? Visit KeronRose.com Stay up to date with the Digipreneur FM podcast by subscribing to our website.

In Ep 81, I had the chance to appear on #MoneyMovesJA with Kalilah Reynolds to speak about TikTok for business. Show Info: TikTok is the easiest way to go viral. So why aren’t businesses taking advantage of this opportunity? Joining me now to discuss why Tik Tok is beneficial to your online marketing strategy, we have Online Business Strategist, Keron Rose. Watch the Youtube Interview right here - TikTok For Business Visit Keronrose.com to learn more about building your digital presence and monetizing. Visit Digipreneur.FM to stay up to date on the podcast. Join the Flow Business Inknowvation Event from 10am AST - June 24 & July 1

Over the past few days, we have seen a few articles published about the world of work in Trinidad and Tobago. From Unemployment, the brain drain and questions about whether companies should be posting the job salaries in their ads. In going through all of the discussions, what stands out to me is that in T&T, we have not realized that job hunting has changed in 2022 and we are still practicing outdated methods both as companies looking to hire and also as job seekers. Let's talk about what has changed and the things that can help you do better at landing a job. To learn more about building your digital presence, visit Keronrose.com. To stay up to date on the podcast, visit Digipreneur.FM.

One of the things that hurt early-stage business owners across the Caribbean is their inability to delay gratification. Your business needs your time, energy and resources to be successful and if you cannot learn how to delay gratification, it will end up crashing and causing more stress in the long term. Balance is needed but learning how not to burn out, relax and take care of your mental health without taking away from your business is critical. In this episode, I break down my thoughts on delayed gratification and how it has helped me get to this point where I am no longer stressed in my day-to-day life. Visit Keronrose.com to learn about building your digital presence and monetizing. Stay up to date on all podcast episodes via Digipreneur.FM website.

Over the years in building my brand and learning from my mentors, there have been 3 keys that have been present that have helped me get to the place where I am at today. I hope that these 3 lessons are able to help you in your journey and building your business. 1) Establishing a clear and concise understanding of what you do, who you serve and how you deliver 2) Extreme consistency 3) Unwavering faith in your ability to succeed Visit Keronrose.com to learn more about building your digital presence and monetizing your platforms. Visit Digipreneur.FM to stay up to date with the podcast.

In Ep 77, we are taking a look at a specific industry/skillset, doing some market research and looking at 5 things that a seamstress could do to build their brand and earn more money. To learn more about building your digital presence, visit KeronRose.com and don't forget to subscribe to the Digipreneur.FM Website.

The JTDA facilitates the exchange of information and views, and the alliance fosters networking links between ICT industry experts, IT professionals, academia, enterprise, and IT enthusiasts to encourage new thinking, education, and career advancement opportunities. In this episode of Digipreneur Live, we meet with the President, the VP of the JTDA and the past President...Mr. Adrian Dunkley, Twitty-Ann Thomas and Stacey Hines to discuss the JTDA's initiatives and how they are helping the IT sector around the Caribbean. To learn more about the JTDA, Visit: JTDA Website To learn more about building your digital presence and monetizing your platforms, visit Keronrose.com To stay up to date on the Digipreneur FM podcast, visit Digipreneur.FM.

Have you been unsure about starting a blog in fear that blogs may be dead? The great news is that blogs are alive and thriving still in 2022 and the readership has grown by over 12% in the last 5 years. Think about it, the #1 used platform for information is Google with over 9.5 billion searches per day and for every search we conduct, what do we see as a result? A link to an article/blog on a website. That being said, here are the top 10 types of blogs you should be creating on your website to grow your business and audience in 2022. Check out the Keronrose.com website to learn how to build your digital presence and monetize. Visit the Digipreneur.FM website to ensure you never miss another episode.

In ep 74, we dive into 4 reasons why you should start looking at how you can blend digital & traditional channels to build your overall digital presence. We are quick these days to dismiss print, radio, and TV and say that nobody consumes these channels anymore, possibly due to our own habits but these channels still offer immense value. Let's look at how we can blend these channels, to maximize our growth. Visit the Keronrose.com website to learn how to build your digital presence and monetize. Visit the Digipreneur.FM website to stay up to date on all podcast episodes.

In 2022, I had to get to a place mentally where I could give myself permission to no longer play it safe within my brand & industry. Playing it safe in your business, being politically correct, and fitting in, will have you undervalued, broke or meeting the bare minimum and most of all, your brand will not stand out from the noisy digital world. The business community plays it safe in the Caribbean, and nobody wants to step on anybody's toes. Still, we have become complacent & accepted mediocrity in all aspects of our society because of that. The thing is, nobody gets remembered for playing it safe and our industries don't grow when we aren't pushed by those who are willing to take risks. In this episode, I dive into my morning thoughts and some lessons I've learned this year as I have pushed myself to get out of my comfort zone and no longer ride the fence for the sake of being politically correct. To learn more about building your digital presence & monetizing your platforms, visit Keronrose.com. To stay up to date on the podcast, visit Digipreneur.FM.

In marketing, the one thing you can never plan for is virality. You never know what piece of content will go Viral or how it will go Viral. This weekend, I dropped 2 videos recapping an event where Unilever/Breeze held an upscale event to launch their new detergent, invited influencers and I gave my opinions on it. That turned into a slew of response videos from the TikTokers towards me and people chiming in with their thoughts. Breeze then trended all weekend long lol. Well, I wanted to drop my thoughts and review the weekend...then dive into lessons learned from everything. To learn more about building your digital presence and monetizing, check out Keronrose.com. Make sure you subscribe to the Digipreneur.FM websites notification and email lists to ensure you never miss an episode. The book I recommend for up and coming Influencers to check out if they want to properly turn their following into a brand that generates income is ---> Influencer - Brittany Hennessy

Where Have You Been Keron? When is the next podcast episode dropping? Lol...For those of you who have reached out asking where is our podcast episodes, thank you...Means a lot to be missed and I am always glad that you appreciate the content. This episode was just to update you on my absence and to let the Digipreneur Family know where I've been and let you know that we will be resuming back in a few days. Visit Keronrose.com or Digipreneur.FM websites to stay up to date.

I'm sure by now you have heard about the generous organic reach happening on the TikTok platform and how some people are experiencing viral growth. However, that isn't happening for everybody! I decided to double down on TikTok at the start of February and cracked the 10k following mark before we finished March. This episode dives into what I did to grow my following and engagement on TikTok with predominantly business-related content. I also give a comparison of my growth on TikTok vs Instagram for the same period. My hope is that you can take some of the strategies and observations and make them work for your business as well. To learn more about building your digital presence and monetizing, visit Keronrose.com. Don't forget to check out the Digipreneur.FM Website and subscribe to the email list to ensure you never miss an episode. You can also follow me over on Instagram, Linkedin or TikTok.

In the Caribbean, our business owners love to entice with their amazing products and services, only to then hit you with the DM for price. Listen, in 2022...The last thing any customer or potential client wants to do is to DM you for a price. There is no excuse anymore. We don't DM for prices on Amazon, nor do we DM for prices on Freelance platforms when we are looking to hire professional services. We dive into this topic more in this episode. Don't forget to check out the Keronrose.com website to learn more about building your digital presence and monetizing your platforms. You can also check out the Digipreneur.FM website in to ensure you never miss an episode again. Follow me @Keronrose - Instagram | Linkedin | TikTok

In 2022, I am hoping that more and more of the population is equipped to determine who are the coaches and people they should be investing their money and time with to help them grow their own businesses. It's hard for people to determine who can actually help you just by looking at their social media and many of the Business/Marketing/Social Media coach out here talk a good game. So in this episode, I am giving you 7 ways to check whether or not these coaches are worth investing in or even following on social media. Following this guide will help you save your money from a bad investment, wasting your time or even allowing these people to take up precious space on your social media feeds. Don't forget to check out the KeronRose.com website to learn more about building your digital presence and you can also visit the Digipreneur.FM website to ensure you never miss an episode of the podcast.

Even though the pandemic is fading and the world is starting to open back up, consumer habits have changed. They still want the convenience of being able to order from your website and have your products delivered to their addresses or book their appointments online. That being said, 1 of the questions I got this week from a small business owner was "What is the cheapest way to do E-Commerce in the Caribbean?" I break down the popular platforms like Wix, Shopify, Squarespace and WordPress, their fees and how to get paid on them. The 2 hosting companies mentioned in this episode are Siteground and Overmill. Visit Keronrose.com to learn more about building your digital presence and monetizing your platforms. You can also check out Digipreneur.FM and subscribe to our email list or push notification list.

We have seen more and more companies looking for digital marketers and E-Commerce specialists in the Caribbean in their push to go digital. However, when we go through the job descriptions, we are seeing their role 8 roles into 1 and are trying to pay people next to nothing. We have seen companies like J&K Signature and Excellent Stores engage in these practices but when we look at the number of roles laid out and the remuneration of $6000ttd=$884USD to start for these jobs, there is something grossly wrong. I hope this episode will help the companies understand that whilst they need these roles fulfilled, they would be better off seeking freelancers on platforms like Fiverr, then wrap multiple disciplines into 1 and underpay that staff member. This should also let job seekers know that you need to value yourself and know that your skillsets have much more value than these companies are willing to pay you for and that you should stay away. You can check out the J&K Signature Role Here -> E-Commerce & Digital Technology Admin Excellent Stores -> E-Commerce Specialist Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. You can also subscribe to the Digipreneur.FM email & push notification list to ensure you never miss an episode.

Back in June 2021 the CEO of Instagram, Adam Mosseri came out and announced that major changes would be coming to Instagram. The message that Instagram sent was clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos. In December of 2021, The Caribbean region finally got the long-awaited feature Reels and creators across the region have started to see some growth in their numbers after many complaints of stagnation on the platform. The question I wanted to tackle in this episode is...is brand photography dead for social media? If the top photo-sharing app is no longer focused on photos, as a business, does it make sense to pour budgets into photography for social media? We dive into that question. Feel free to visit Keronrose.com to stay up to date on building your digital presence and monetizing your platforms. Also, check out the Digipreneur.FM website and subscribe to our email list.

In Ep 64, we are tackling one of the questions I have been getting asked recently, which platforms I am focusing on for 2022. Now, I know everybody is planning and trying to figure out which social media platforms they should use and focus on, this will be different for everybody. There are a lot of nuances that go into picking which platforms to use and go hard on. In this episode, I decided that I am going to give you guys the 5 platforms that I am focusing on and my reasons why I have personally chosen these platforms. Hopefully, it gives you some perspectives and ideas for how you can work it into your digital strategies as well. Don't forget to check out Keronrose.com to learn more about building your digital presence and monetizing your platforms. Also, check out the Digipreneur.FM website and subscribe to our email list to ensure you never miss an episode.

Becoming a guest contributor for a News house has many benefits that can help grow your business and your brand. In Ep 63, we dove into 5 key reasons why you should start looking at how you can contribute to the News Houses or Media Houses in your country. In the age of digital and social media, you may think that there is no value in contributing but there is and I hope that after this episode, we have provided you with enough food for thought to start looking at how you can integrate this into your overall business development and marketing strategies. Visit KeronRose.com to learn how to build your digital presence and monetize your platforms and also check out the Digipreneur.FM website to ensure you never miss an episode of the podcast.

Are you looking to use the Wix website builder and not sure how to go about getting paid in the Caribbean? In this episode, we dive into the 2 ways for you to get paid on the platform if you are living in the Caribbean region. Here are the 2 websites we mentioned in the episode that you are going to need: First Atlantic Commerce Tilopay I hope this information helps you build your business using Wix. Don't forget to check out KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode.

Have you been looking at setting up your website using the Shopify platform? Then you are going to want to take in this episode. When it comes to taking credit card payments and getting involved in E-Commerce using the Shopify platform, folks in the Caribbean have been struggling to get the information needed in order to get paid on the platform. This episode is going to shine a light on the 2 methods of getting paid on Shopify if you are in the Caribbean. Here are the 3 websites to check out that we spoke of in the episode: First Atlantic Commerce Web Gold (FAC) Shopify Integration The Wify Plugin Remember, You need to ask your bank where your business account is set up for the Merchant Account or The E-Commerce account. You can reach out to First Atlantic Commerce and they can help you get set up with a Merchant Account in your country with your bank of choice. Don't forget to visit Keronrose.com to learn how to build your digital presence and monetize your platforms and also visit the Digipreneur.FM website to ensure you never miss an episode.

In Ep 60, we take a look at how the banks in the Caribbean are severely holding back E-Commerce. In 2022, the mistakes the banks continue to make are unforgivable, we are going into year 3 of the pandemic and they have shown no growth in how they are helping the business space understand & develop their transition into the world of E-Commerce. This episode only happened because whilst I was doing my research for another episode, I realized that I couldn't get any of the information required from any of their websites and I literally had to get the information from networking. If the banks want to see the region finally start to excel and tap into E-Commerce, they are going to have to do a lot more when it comes to educating, guiding and onboarding merchants better.

In Ep 59, we dive into one of the most underperformed piece of a digital strategy...Market Research. In order for businesses to be successful in growing their digital presence, they need to understand who, what and where their audiences are and what part of the buyer's journey they are at. You need to understand intimately what are the problems & desires that your audience has and then create the right content, products, services to match what they need. This is where getting great at Market Research comes in handy. We give you 5 starting factors to pay attention to when conducting your research, in order to help build your digital strategy and we close out with some resources for you to be able to get started in learning how to conduct your own market research. Don't forget to visit the Keronrose.com website in order to continue learning how to build your digital presence & monetize your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode in our podcast.

Building your brand's Eco-system is no small feat. Your Ecosystem is a collection of your products, services, marketing channels, infrastructure, tools, product delivery methods all working seamlessly to create your brand and how your brand delivers to the end-user. The best brands in the world focus on creating a complex ecosystem that allows them to deliver the highest quality customer experience for their clientele. In this episode, I introduce the concept of the Brand Ecosystem and give you examples of what my ecosystem looks like. This is an area that Caribbean businesses have struggled with because they have never needed to build an ecosystem with digital in mind. For more info on building your digital presence and monetizing your platforms, visit Keronrose.com and to stay up to date with the podcast, subscribe to our email list over at Digipreneur.FM.

Writing a book is one of the best things you can do to establish yourself as a thought leader in your respective niches. This is something that separates you from the pack and will allow you to tap into opportunities that you never saw coming. In this episode, we dive into 5 ways this book can help you build your brand and business. Don't forget to check out the KeronRose.com website to learn more about building your digital presence & monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an episode of the podcast.

Signing a Brand Ambassador for your business has some tremendous upsides in the growth of your business both for awareness and sales. Whilst we see many brands across the Caribbean using Brand Ambassadors, we often don't see a symbiotic relationship that makes sense for either party. What we tend to see is popular people with large followings sign deals and there is almost no visible strategy beyond awareness or any correlation with the brands & influencers. In this episode, we dive into some of the reasons why your business should be signing brand ambassadors, why you should probably become one (even if you own a business), the pitfalls for businesses and influencers to look for when jumping into these relationships. Don't forget to check out Keronrose.com to learn more about building your digital presence in the Caribbean and subscribe to Digipreneur.FM to ensure you never miss an episode.

We are BACK from the Christmas & New Year's break and we got a beautiful episode to kick off the top of 2022. In this episode, we dive into 5 skills I believe business owners should learn or should outsource for in 2022. With a wide variety of new technologies emerging this year, mastering these 5 skills will provide a solid foundation for you to prime yourself for anything else that comes out. Don't forget to visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to the Digipreneur.FM website to ensure you never miss an upcoming episode.

Digipreneur Family...What's going on everyone? I just wanted to jump in here really quickly to wish all of you season's greetings and let you know that there won't be any more episodes for 2021. I'll be taking my rest and I hope that those who can take their time off, do and try to recharge for 2022. For those of you who are going hard for Christmas, I hope that the rest of the year does everything you need for your business during these tough times. I will definitely be back ready for the family in January and once again...Wishing you Seasons Greetings and all the best for the new year. Visit Keronrose.com or Digipreneur.FM to stay up to date on all of the content surrounding building your online business in the Caribbean.

When it comes to creating content as a business owner, I'm sure most of you have gotten those headaches about where to begin, how many times should I post, what platforms should I use and do I really need to post 3x per day? Lol. Well in this episode, I am going to dive into my content repurposing strategy and show you how to take 1 idea and give you 11 ways to repurpose your content. One of the biggest mistakes I keep seeing online is people telling you to double down on 1 platform...Forgetting that every platform is a key cog in an overall digital strategy. Things don't need to be complex either and you don't need to start out doing everything...but over time, I would recommend learning about the various digital channels and learning how to repurpose content across the spectrum. This will allow your brand to be omnipresent, get in front of different audiences, create content in a manner that people learn best in and help pull in leads and sales from all over the interwebs. This is about 80% of what I do on a daily basis for everything I post...I would have included the other bits but then you would probably get overwhelmed and not think it possible lol. The goal is to work up to this over time...and keep in mind...I am a Solopreneur doing all of this on my own...so it can be done! Visit Keronrose.com to learn more about building your digital presence and subscribe to Digipreneur.fm to ensure you never miss a podcast episode.

With the explosive growth happening over on TikTok and the rise of short-form video content, we need to talk about how this can actually hurt your business if you are not mindful. Whilst I believe you should be using things like TikTok and Instagram Reels to create content and grow your business, there are some things that business owners have begun sacrificing in order to focus solely on growing on these platforms and only using short-form content. In this episode, we break down the 3 ways short-form content is hurting business owners and what they need to be mindful of whilst putting more time into short-form content. Check out KeronRose.com to learn more about building your digital presence and monetizing your platforms. Subscribe to Digipreneur.FM to ensure you never miss an episode.

Becoming a thought leader is going to take more than just creating content. You are going to have to learn how to build your profile, build your authority and credibility in your space. In this episode, we dive into 5 ways you can implement to begin building your authority and gain the rewards that come with being an authority figure in your industry. Visit Keronrose.com to learn more about building your digital presence and don't forget to subscribe to Digipreneur.FM to ensure you never miss an episode.

I am currently writing this whilst listening to my favourite soca artist, “Skinny Fabulous”. I am here getting so hyped up and I decided to go check out his website to learn more about him and get info on upcoming concert dates when I quickly realized, he has no website. Matter of fact, there is barely any info about him online. I started searching for other Caribbean artistes and it’s a bigger problem than I initially thought. It’s 2021 and Caribbean artistes need to do better! Let's dive into 5 reasons why learning digital marketing and digital strategies that can help them build their following and gain more opportunities for monetization and collaborations. Don't forget to visit Keronrose.com to learn more about building your digital presence and monetizing your platforms and visit Digipreneur.FM to continue to stay up to date on the podcast.

We are always looking for tools that can help us create better content or simplify our workflows. In this episode, I dive into my top 6 favourite tools I use to create my content. I hope this episode sheds some light on how I may use some of the popular tools that you have already heard about and I hope brings awareness to some tools that you may not have heard about before. Feel free to reach out and let me know about some of the tools that you love to use in your content journey. Don't forget folks, if you are enjoying the podcast, do me a favour and drop a review or rate that podcast. That support continues to help grow the Digipreneur community around the globe...A big thank you for your support. Check out the Keronrose.com website for learning how to build your digital presence and monetizing your platforms and also the Digipreneur.FM website to ensure you never miss an episode.