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Developing a Unique Brand with Maggie Michalczyk, RDN
Episode 51

Developing a Unique Brand with Maggie Michalczyk, RDN

Dietitian Boss with Libby Rothschild

December 2, 201930m 24s

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Show Notes

Maggie Michalczyk is a registered dietitian nutritionist, media dietitian, and recipe developer who stands out on social media by positioning herself as all things pumpkin. Maggie also offers personalized coaching for nutrition.

 

In this episode, we discuss:

  • How Maggie decided to use pumpkins to help her position herself as unique. 
  • How Maggie leverages “off season” to stay relevant when it’s not pumpkin season.
  • Maggie’s visibility strategy.
  • How Maggie connects and networks with other dietitians.
  • Maggie’s experience working in PR and how it’s molded her nutrition communication knowledge. 
  • Tips for developing relationships with brands you want to work with.

Guest Resources:

Resources from Libby:

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