Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas
Squarespace has lived through the eras of domain squatting, SEO keywords, social algorithms and is now launching AI tools. Here's what's next for the 20-year-old company.
Decoder with Nilay Patel · The Verge
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Show Notes
Today I’m talking to Anthony Casalena, the founder and CEO of Squarespace, the ubiquitous web hosting and design company. If you’re a podcast listener, you’ve heard a Squarespace ad.
I was excited to talk to Anthony because it really feels like we’re going through a reset moment on the internet, and I wanted to hear how he’s thinking about the web and what websites are even for in 2023.
If you’re a Vergecast listener, you know I’ve been saying it feels a lot like 2011 out there. The big platforms like Facebook and TikTok are very focused on entertainment content. Twitter is going through… let’s call them changes. People are trying out new platforms like Instagram Threads and rethinking their relationships with old standbys like Reddit. And the introduction of AI means that search engines like Google, which was really the last great source of traffic for web pages, just doesn’t seem that reliable anymore as it begins to answer more questions directly. It’s uncertain, and exciting: a lot of things we took for granted just a couple years ago are up for grabs, and I think that might be a good thing.
I love talking to people who’ve been building on the web for this long, and Anthony was no exception – we had fun with this one. Also I think this is the most we have ever talked about pressure washers on Decoder.
Links:
Google sunsets Domains business and shovels it off to Squarespace - The Verge
How Did Squarespace Know Podcasts Would Get This Big? - The New York Times
Watch Squarespace CEO on Leveraging AI Into Website Building - Bloomberg
Transcript:
https://www.theverge.com/e/23559195
Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network.
Today’s episode was produced by Jackie McDermott and Raghu Manavalan, and it was edited by Callie Wright.
The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters, and our Executive Producer is Eleanor Donovan.
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