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Volvo CEO Jim Rowan thinks dropping CarPlay is a mistake

Volvo CEO Jim Rowan thinks dropping CarPlay is a mistake

The former BlackBerry and Dyson executive is approaching Volvo’s EV transformation with a consumer electronics mindset.

Decoder with Nilay Patel · The Verge

November 14, 20231h 7m

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Show Notes

Today, I’m talking to Jim Rowan, the CEO of Volvo Cars. Now, Jim’s only been at Volvo for a short time. He took over in 2022 after a decades-long career in the consumer electronics industry. Before Volvo, his two longest stints were at BlackBerry, whose QNX software is used in tons of cars, and then at Dyson, which once tried and failed to make an electric car. Jim and I talked a lot about how that unique experience has influenced how he thinks about the transformational changes happening in the world of cars.


For Volvo, the stakes are high. The company has pledged to be all-electric by the end of the decade, and Jim is also making some very different bets on software and revenue than the rest of the car industry. Jim’s view is that automakers are undergoing three major shifts all at once: electrification, autonomy, and direct-to-consumer sales. With Volvo, Jim is trying to steer the ship through these changes and come out an EV-only carmaker on the other end.


Links:



Transcript: https://www.theverge.com/e/23722862



Credits:


Decoder is a production of The Verge and is part of the Vox Media Podcast Network.


Today’s episode was produced by Kate Cox and Nick Statt. It was edited by Callie Wright. 


The Decoder music is by Breakmaster Cylinder. Our Executive Producer is Eleanor Donovan.

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