Getty Images CEO Craig Peters has a plan to defend photography from AI
Getty’s entire brand is built on authenticity. CEO Craig Peters sat down with us to Code to talk about how the company is dealing with AI and disinformation.
Decoder with Nilay Patel · The Verge
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Show Notes
Last week, when I was co-hosting the Code Conference, I got to talk with Getty Images CEO Craig Peters. The generative AI boom is a direct threat to Getty in many ways. For example, the company is suing Stability AI for training the Stable Diffusion model on Getty content — sometimes clearly including AI-generated copies of the Getty watermark — without permission.
Getty's answer? Its own proprietary, in-house AI tool, trained — with permission — on its own content, using a model where the original creators can get paid. Getty's put some pretty strict guardrails around it for now, but, as even Craig told us, there's still a lot of work to do.
Links:
https://www.theverge.com/2023/2/6/23587393/ai-art-copyright-lawsuit-getty-images-stable-diffusion
https://www.theverge.com/2023/9/25/23884679/getty-ai-generative-image-platform-launch
https://www.theverge.com/23900198/microsoft-kevin-scott-ai-art-bing-google-nvidia-decoder-interview
https://www.theverge.com/2023/7/26/23808184/big-ai-really-wants-to-convince-us-that-theyre-cautious
https://journal.everypixel.com/ai-image-statistics
Transcript: https://www.theverge.com/e/23667741
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Today’s episode was produced by Kate Cox and Nick Statt and was edited by Amanda Rose Smith.
The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Producer is Eleanor Donovan.
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