Ep. 5 The #1 Takeaway from My Service Classes: J-R-R Explained
Dealer Talk With Jen Suzuki · Jen Suzuki
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Show Notes
Most customers don't wake up excited to buy brake pads or a cabin filter. That's where YOU come in.
In this episode of Dealer Talk with Jen Suzuki, I reveal the secret weapon that service advisors across the country call their #1 takeaway from my classes: the J-R-R Formula (Job – Risk – Reward).
Here's what we cover:
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How to explain any repair in plain English without jargon
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Why "just listing repairs" kills approvals and trust
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The easy 3-step J-R-R approach that makes recommendations stick
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How to weave in humor + humanity to keep it real (and not salesy)
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A weekly challenge to put J-R-R into practice on brakes, tires, filters, alignments, and more
This is Trust-Building 101. When you use J-R-R, you stop sounding transactional and start sounding relational. And that shift is what customers respect — and approve.
Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
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