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Adwords with Unknown Budgets

Adwords with Unknown Budgets

Data Skeptic · Kyle Polich

August 15, 202234m 9s

Show Notes

Rajan Udwani, an Assistant Professor at the University of California Berkeley joins us to discuss his work on AdWords with unknown budgets. He discussed the previous approaches to ad allocation, as well as his maiden approach that introduced randomization for better results. Listen for more.