How To Forge Iron Cage Customer Retention (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
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Show Notes
Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes.
In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next week when Dan and Bill share their top five strategies for combating these "whys" and creating ironclad customer retention.