Grassroots Marketing Techniques For Local Businesses
Dan Kennedy's Magnetic Marketing Podcast
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Show Notes
As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coauthor of Dan Kennedy's book No B.S. Grassroots Marketing, has some valuable answers to that question.
Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Jeff uses real life examples to illustrate key advertising and promotional techniques for local businesses that create long lasting profitability without requiring thousands of dollars or extra effort.