Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

George Peterson President and Founder of AutoPacific Group talks with host Doug Gfeller and the topic is customer research as a tool for the auto industry. Randy Brown Principal of Briteline Wealth Management discusses how in today's litigious society, business owners are vulnerable to claims and how to protect your business.

Chris Keller, Co-Founder of Casa Resorts, Inc. talks with host Ric Franzi about how he and his partner have leveraged their prior hotel industry experience to create a differentiate Southern California hospitality group.

Bob Fair, CEO of IA Ideas discusses with host Doug Gfeller how he and his team have built a company with a unique combination of industry expertise and engineering capability. David Mirsky, CEO of Pacific Rim Capital talks about how he and his partner used a unique busimess model to redefine their industry.

Loren Shook, President of Silverado Senior Living talks with host Ric Franzi about how and his two co-founders have created an assisted living community that goes beyond caring for needs, and brings quality of life back to those affected by memory impairing diseases. Paul Marx, Owner of Between the Sheets, Inc. discusses with host Ric Franzi how his firm has been able to create differentiation in his industry by developing strategic relationships with their suppliers and clients.

Rachel Owens and Bill Sornstein, Owners of Succession Strategies talk with host Ric Franzi about the issues and opportunities of succession planning in a family owned or closely held business.

Larry Sternberg, Chair of Leadership for TalentPlus talks with host Doug Gfeller about how firm's can develop a process to eanble them to "hire for talent" and not simply follow the traditional "hire for skills" methodology.

Dr. Martin Eaton, Owner of Wellstreet Psychological disccusses with host Ric Franzi how cognitive learning training can help CEOs and business owners to make better, more informed decisions.

Ron Andrews, CEO of Clarient Inc., speaks with host Doug Gfeller about the way his firm has created differentiation in the healthcare industry through developing a service-oriented business model.

Cynthia Stamper Graff, President and CEO of Lindora, Inc. talks with host Ric Franzi about the role company culture has played in her firm's continual growth and evolution.

Eduardo Bottger Founder and President of alPunto Advertising talks with host Ric Franzi about his firm which is a leader in marketing to the Hispanic consumer. Eduardo also talks about how the 2000 U.S. Census provided independent verification for the size and importance of the Hispanic market.

George Adams President of SA Recycling talks with host Doug Gfeller about the issues and opportunities his firm is facing as one of the largest recyclers in the US. Marc Stenzel of Enhanced Vision Systems discusses his firm's role in helping people with various sight problems and his firm's selection as One of the Best Places to Work by The Orange County Register.

Kim Kovacs CEO of OptionEase provides entrepreneurs and business leaders from private and public companies with tips on how to embrace technology to overcome the challenges of maintaining compliance with ever-changing government regulations during this interview with host Doug Gfeller.

Steven Rabago Z.E.O of ZimpleMoney talks with host Ric Franzi about how his latest technology venture makes it easy to manage and track loan agreements online.

Joe Puccio of Anaheim Precision Manufacturing discusses with host Ric Franzi how Joe's firm is adapting it's culture to a more customer-centric organization. Jay Slosar Author of "The Culture of Excess" discusses his latest book.

Christopher Quinley of D'Amore and Associates discusses financial planning strategies for business owners with host Ric Franzi

Barry Gross of Developer Research discusses his firm's strategy for responding to the dramatic slowdown in the construction industry.

Anna Carno of Carno & Carlton Law discusses how business owners can come to an economical and efficient resolution to an issue that requires legal expertise.

Bob Powers of Griswold Controls talks about how his firm is growing their sales of new technology products through their "Going Green" initiative. Andy Peebler of Acquity Group discusses how companies the strategic issues involved with managing your e-commerce and onlince presence.

Cheryl Osborn of Casco Contractors discusses her business experiences in building a general contractor that specializes in commercial tenant improvement for both property management and development companies. Larry Cabaldon of Boardroom Performance Group talks about the dramatic changes within the boardroom and how Board Chairs have had to adapt in order to ensure their boards are performing.

Charlie Irwin of AFM Engineering discusses how his firm has been able to survive 30 years by constantly adapting his business. Jeff Shattuck of The Dot Fulfillment talks about how he is growing the revenue and creating differentiation, in their market, through the use of technology and strong internal processes.

Richard Gollis of Concord Group discusses how he and his partners have built a differentiated business by focusing on helping their clients maximize the value in the strategic use of land and real estate development. Douglas Bystry of Clearinghouse CDFI discusses the role his firm plays in providing economic opportunities for lower-income individuals and communities through innovative and affordable financing.

Dan Meder of Experian discusses how business owner and top executives can use good credit management practices to offset some of the challenges they face in managing their cash flow. Robert Pittman of SMP, Inc. discusses how he is leading a proactive printing solutions firm as well as publishing two national news stand magazines.

Nick Testa of Acuity Consulting discusses the application of lean and six sigma techniques for various industries beyond engineering and manufacturing firms. Mike Blackstone of Air Combat USA discusses how he used media and word of mouth marketing to grow his unique business.

Vic Hausmaninger CEO of HBLA Certified Public Accountants discusses the role of a CPA in helping top executives and business owners with strategic decision making.

Sergio Bechara of Millennium Corporate Solutions discusses the potential impact on Orange County businesses of the Federal National Healthcare bill.

Gary Halmbacher of Intelicon discusses how his business has been able to survive to celebrate it's 10-year anniversary.

Ric Franzi and Paul Roberts of West Coast Marketing discuss how the radio show has evolved over 2009 and the key lessons learned from the nearly 100 guests who appeared on the Critical Mass: The Radio Show

Greg Winston of Greg Winston Inc. discusses his new book "Opting for Opulence: 14 proven strategies to master selling in the luxury market" and how business owners can improve the performance of their sales teams.

Craig Carter of Luxe Travel Management discusses his strategy for building a differentiated travel industry specialist by developing deep partnerships within the industry.

Mike Henson of Med Focus Family Fund discusses how his firm successfully incubates medical device manufacturers in Orange County CA. Art Morre of Pacific Rim Mechanical discusses his firms approach to remaining competitive in the HVAC industry.

Michael Berg of Berg Insurance Agency discusses how he and his father are working together to address the changing market for community/common interest insurance. Griff Griffith of Garrett Mosier Griffith Sistrunk discusses the steps business owners can take to offset or minimize the impact of the future rate increases in California worker compensation rates.

Steve Zanotti of Wine Exchange discusses how he differentiates his firm in the competitive retail and online wine retailing industry. Murli Nathan PhD of DestinHaus LLC discusses the best practices of firms who are managing multi-cultural workforces.

George Rebensdorf, CEO of Z Return discusses how he is growing his technology firm through the use of wholesale channels, retailers and social media.

Fred Chau, President of Pacific Quality Packaging discusses how he has diversified his business portfolio and how his firm has survived in the competitive packaging industry. George Rebensdorf, CEO of Z Return discusses how he is growing his technology firm through the use of wholesale channels, retailers and social media.

Tony Romano, American Electronic Resource discusses how his firm has created differentiation by focusing on educating the clients and prospects about the issues related to the counterfeiting of electronic components.

Cameron English, Owner of English Technical Sales discusses the strategic role his firm plays in developing and managing customer relationships for his manufacturing partners.

Dr. Chiranjeev Kohli, Professor California State University Fullerton discusses the importance and impact of brand identity for a business regardless of the firm's size

Dan Vanderpyl, Owner of Sonic Air Systems discusses the positive benefits of diversification his firm learne having survived the DOT.COM bubble. Cherly Thoreen, Owner of Thoreen Designs discusses how, after 32 years, Cheryl is taking a proactive approach to diversifying her business in response to the slow down in the residential construction industry in Orange County, CA.

Wil Welliver of Welliver & Associates discusses how a business owner or top executive can benefit from better pre-employment screening and loss prevention. Dr. Tom Boyd of Mihaylo College of Business and Economics discusses the process used and the implementation of the brand position and strategy for the California State University Fullerton School of Business and Economics.

Mike Thomas Owner of Choices discusses how his firm has built a business serving start-up firms. Rachel Pradhan President of blaze interactive discusses how small and mid-sized businesses can grow their business through the use of social media.

Leslie MacMillan of Chris Lindsay Designs discusses how she came into an industry with no experience and has built a premier firm. Michael Keddington of Permlight discusses how his firm, which is in the green industry, is using a diversified strategy for growth.

Stacie Clifford-Kitts of Clifford Kitts CPA discusses how her use of social media has affected her CPA practice. Kelly Adams of KJA & Associates discusses the importance performance management is to a firm's long term success and the role the top executive/business owners play in setting the tone regarding performance management.

Larry Peterson Managing Partner of Peterson, Oliver & Poll discusses information a business owner can use to approach the possibility of litigation in a legal dispute.

Rita Ferguson of G&F Concrete Cutting discusses how she and her husband, Greg Ferguson, have built a successful family-owned business in the highly competitive construction industry.

Doug Schulein, Founder of Schulein Fit Enterprises discusses the strategies he is using to differentiate his business in the highly competitive fitness industry.

Dick Leffler President of Nils discusses how his firm is addressing the changing buying trends in the women's fashion ski apparel industry.

Linda Griggs Owner of Dimensional Design discusses the challenges and opportunities with building a business based on your passion and expertise. Mark Friedman Owner The Velos Goup discusses how business owners can improve the value of the businesses through implementing sales process tools to achieve predictable revenues.

Rob Dodson President Vail Dunlap discusses how his background in sales and marketing helped prepare him to build a successful firm together with his partner

Jim Reinig, Owner of RAVCO Construction discusses the lessons he has learned and applied to his business to enable him to ride out the downturns and capitalize on the upturns in the Orange County construction industry. Jon Korbonski, President of SDI discusses how what he has learned in transforming his business by expanding the product offerings and geographic markets.

Rick Rogers Owner of Harline Enterprises talks about how his business is preparing to capitalize on the construction industry's eventual recovery. Frank Esposito, President of Kendon Industries talks about the challenges and opportunities he is facing as the new President of Kendon Industries