Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

The last Tuesday of every month is "Coaching Hour" on Critical Mass: The Radio Show. Listen as Master Certified Coach Doug Gfeller takes questions and gives his "Coaching Perspective" on some typical challenges which all businesses face today.

Darin Gibson, Owner of Burnham Gibson Financial Group, Inc. talks with host Ric Franzi about how he's succeeded in building a financial services firm serving Orange County from the ground up. He also discusses how his firm's role of providing innovative, practical financial programs has been tested by the volatile investment landscape. Theo Rokos, President of GreenJobInterview.com talks about the benefits of their cutting-edge, virtual interview process. Ric and Theo talk about the impact of being a green industry firm and how GreenJobInterview.com helps companies like WalMart save money and gain CO2 credits by conducting live interviews using their leading-edge technology.

Karla Dennis, Owner of Cohesive Tax Strategies, is positioned as "America's Tax Diva". She shares with host Ric Franzi the implications of the latest tax laws for business owners and executives. Karla also discusses the common mistakes made during succession planning as it relates to tax planning. Dave Wilk, Executive Director of Goals, a non-profit that has been providing local, underprivileged children in Anaheim with sports, activities, and transportation since 1994. Dave gives a sneak preview into their new complex scheduled to open in late July.

Luke Mysse, Owner of Crossgrain, a business-minded design firm which helps service-based companies generate revenue. Luke shares his expereince building his graphic design firm at a young age and his recent efforts to expand his marketing through public speaking and social media with host Ric Franzi.

Jimmy Cleland, Owner of Blizzard Beer Systems talks with host Doug Gfeller about his state-of-the-art beer delivery systems that can increase profits by 30% through the elimination of "warm beer foam". Jimmy shares his plan for creating demand for his patented systems and growing his firm. Christina Hernandez, Owner of Attorney Assisted shares her experience in building a successful, family business based on her passion to help people navigate and prepare various types of documents for any routine legal matter.

Kevin Landry, CEO of New Horizons Computer Learning Center, discusses the effects the economy has had on the training industry. As a learning solutions provider for many of the industry's top vendors, Kevin is well posied to share the steps they have taken to capitalize on state and federal spending initiatives. Keri Gee Semmelman, is an expert in public relations and public speaking. Keri Gee is owner of Pridea, whose focus is to help business executives create and deliver PR strategies and public speaking support to enable them to reach their highest potential. Keri Gee shares her experiences and lessons learned during this fast paced interview.

Roy Van Broekhuizen, Founder of Laga Designs talks with host Ric Franzi discusses the firm he and his wife started to help the tsunami survivors of Indonesia rebuild their home and lives. By their efforts, a tsunami survivor and talented artisan trains eager Acehnese women to make the handbags that represent hope for the future. Alex Baiedi, Founder of The Wogger speaks about his inspiration for The Wogger, his first product for hands-free per walking. Alex will share his motivation and the upcoming product launch experience.

Ryan Rieches of Rieches Baird talks with host Ric Franzi about how a buiness can gain better performance through focusing on the area of thier services or products that have the highest market differentiation and perceived value. Stuart Paskow and Michelle Cohen, co-owners of Mitch-Stuart Inc, discuss how using incentive travel products and programs can help both non-profit organizations and for-profit firms reach their strategic goals-whether those goals are fund raising or incentive tools for employee recognition or to retain existing or encouraging new customer growth.

Ed Bray, Director of Compliance with Burnham Benefits talks with host Doug Gfeller about what the new healthcare reform act will mean for business owners and how they will have to adapt their decision making to respond to the changes mandated by the new law.

Norman Wolfe, President Quantum Leaders talks with host Ric Franzi about the inspiration, process and final product of Norman's decision to write "The Living Organization: the Physics and Spirit of Business". Norman wrote this book to help business leaders connect with their people at a deeper more meaningful level.

Doug Gfeller Master Certified Coach (MCC) discusses the latest trends in the area of Executive Coaching.

Nomi Channapragada, Founder and Owner of One Stop Beauty talks with host Ric Franzi about her experience in starting and building her 3-store beauty supply and salons in Huntington Beach, CA.

Tim Pitts, President of Censource talks with host Doug Gfeller about how his firm has been able to respond to the changing requirements for large-scale electrical signs through his partnering with other firms in his industry.

Jennifer Myers, Creative Director and Owner of Either or Media talks with host Doug Gfeller about the importance of marketing and social media marketing to a business owner as well as how business executives can capitalize on the ever changing media industry for exposure. Tony Jones, Owner of Coral Reef describes how he has been able to survive by changing his retail business to adapt to the customers' inerests and tastes. Also he talks about his newest invention the solar surfboard.

Lisa McDennon, Principal of LRM Design talks with host Doug Gfeller about how her firm's culture is enabling LRM Design's people to contribute their own special talents and energy to offer full service residential and commercial designs. Jeff Lopez, President of Dekra-Lite discusses the challenges in growing a business dedicated to commercial holiday decorative lighting and how his firm is responding to the move of his supply base to China.

Todd Layman, Owner of Coastline Development talks with host RIc Franzi about what he has done to enable his firm to be in the construction industry for 26 years and what Coastline Development is doing to prepare the industry's eventual rebound. Lauire Pehar Borsh, Owner of LPB Personal PR Productions, discusses the key role personal branding plays in an executive or business owners ability to be positively positioned within their industry.

Lauraine Bifulco, President of Vantaggio HR Ltd. talks with host Ric Franzi about a variety of HR topics top executives should be aware of in today's business environment. Wendy Rogers, Principal at LPA discusses how the firm's culture and intergrated business model has enabled them to create a unique brand. She also talks with Ric about the current best practices for sustainable design.

Scott Cross of SC Custom Homes talks with host Doug Gfeller about how he is differentiating his business in the demanding Orange County high-end custom home market. Patrick Curley, President of Curley Wholesale Electric discusses the wholesale electric supply market in Southen California and what he is doing to position his family business to win business against the giants in his industry.

Kai Beaudoux, Owner of Kona Kai Private Reserve Water talks with host Ric Franzi about his efforts at differentiating his water delivery firm from the larger firms in his industry. Steve Lewis, Founder of Performance Racing discusses how he has diversified his business interests into a firm that includes a trade show which is the considered the three biggest days in motorsports with a magazine focused on the competitive racing market and a racing team geared to help individuals gain access to the world of competitive racing.

Kevin Dinino of KCD Public Relations talks with host Doug Gfeller about how a public relations firm can assist business owners grow the awareness of their firm in the marketplace.

Doug Gfeller, Master Certified Coach hosts the first installment of his monthly shows discussing the latest trends in the executive coaching profession.

Jaime Nunez, President of Cali Lighting talks with host Ric Franzi about how his MBA education at Chapman University has helped him shaped the strategy for his firm. Tamee Gunnell, Founder of 1M2Es discusses some common mistakes business owners make in the area of strategy planning and brand strategy.

Peter Munson, Managing Partner of Executive Career Services talks with host Ric Franzi how he has diversified his firm to respond to the changes in the state of the placement industry. Taya and Mike Paige, Founders of Le Reve discuss how they have had responded to the changing business opportunities for their firm's services.

Jeff Irvin, Founder and Chairman of Spinitar talks with host Doug Gfeller about his firm's evolution and how their participation in a marketing alliance has benefited his firm. Daniel Callahan of Callahan & Blaine discusses how being recognized as California's premier litigation firm has affected their market position in the legal profession.

Bill Bousema of William Bousema Company talks with host Ric Franzi about managing and building his multiple business interests ranging from part-time CFO services to his franchise spa business. Jenny Ross Founder of 118 Degrees Restaurant discusses how her restaurant serves to empower the Orange County communiity with fresh, organic living cuisine.

Rose Jannuzzi, Founder of Jannuzzi Clothing talks with host Ric Franzi talks about how she and her husband are building a successful and differentiated business in the children's clothing industry. Maggie and Frank Pappano of TSCM discuss the lessons they have learned from being a husband and wife team in business for the past 20+ years.

Dayna DeVito Fleck, Vice President Lockton Insurance Brokers talks with host Doug Gfeller about when business owners should consider self-funding their medical plans as well as the legacy left on Lockton Insurance Brokers by it's founder Jack Lockton. Sandra Sellani of The Sellani Group discusses the role branding and in particular personal branding of top executive's plays in a firm's market position.

Dan Scharer of Carving Ice talks with host Doug Gfeller about the challenges his firm faces with the drop in demand for ice carvings as well as the product they are introducing. Ron Brown, Owner of PSI Plumbing discusses his firm's position in the plumbing industry as well as the challenges in serving the high-end custom home market in Southern California

Belinda Bain, Owner of California Hazardous Services talks with host Doug Gfeller how her entrepreneurial interests have helped her grow her firm over the past 16 years and her latest venture Action Zipline Tours. Craig Stenberg, Owner of Cone Engineering talks about the challenges and opportunities his firm has as an Orange County-based designer and manufacturer of custom exhaust systems for all types of vehicles.

Scot Brown Owner of BrownCo Construction Company talks with host Ric Franzi about his firm's long term involvement with utility-scale renewable power systems.

Ryan Rieches Founder of RiechesBaird talks with host Ric Franzi about how an effective brand strategy can build enterprise value for B2B firms.

Jeff Lerch Partner, Foundation Real Estate Advisors discusses how he is dfferentiating his firm based on building long term relationships in an industry known as being purely transactional.

Steven Riggs of Bayley Construction talks with host Doug Gfeller about how being a diversified construction company has helped them weather the slowdown in the construction industry.

Carrol Caldwell Owner of WallWords talks with host Doug Gfeller about how her highly interactive website coupled with a responsive customer service organization is fueling her business.

Dennis Kuhl, Chairman of Angels Baseball talks with host Ric Franzi about the activities planned during the All-Star Game weekend. He also talks about the positive impact of the All-Star Game on various Orange County nonprofits. Diane Altwies, Partner at Core Performance Concepts talks with Ric about the strategic role project and program management can have for business owners.

Dan Leonard of Units Mobile Storage talks with host Ric Franzi about how he and his wife have built their franchise business from startup to a going concern. Dan also talks about how life as an entrepreneur diifers from his successful executive career. Liz Goodgold talks about how important brand marketing is for business owners in this economy. Liz is a published author and her latest book is Red Fire Branding.

Alison and Bleu Cotton of Bleu Cotton Photography talk with host Doug Gfeller about how the use of social media and traditional media has helped them respond to the current economy.

Karen Santaniello of No Limits Mixed Martial Arts discusses the steps she and her husband have taken to create the World's Largest MMA Training Center as well as her experience as the first female MMA promoter in California Jack Bicer of Septium Custom Software talks with host Doug Gfeller about how his firm combines the elements of low-cost offshore development talent with US based project management to deliver custom software solutions for his clients.

Joan Earhart of Business Community Capital talks with host Ric Franzi the about key factors affecting SBA loans in this economy.

Jake Bailey of Castor Engineering Inc. discusses with host Ric Franzi his plans for expanding CEI's product offerings beyond custom-engineered valves for the aerospace industry.

Kurt Cutler of Southern California Grading talks with host Doug Gfeller about the strategic branding effort his firm recently conducted and the outcome it has had on him, as the owner and his organization

Camille Jayne, President and CEO of The Jayne Group talks with host Doug Gfeller about her experiences with helping firms conduct and implement strategic business plans.

Curtis Good of Newport Exterminating talks with host RIc Franzi about how his active involvement such as leading trade assocations as well as other activities has had a positive impact on his firm over the years.

Perry Denning, President and CEO of Semicoa talks with host Ric Franzi about the journey his firm has taken, over the last 3 years, from being a long time family-owned business to an operating division of a public company to an independent firm owned by private investors.

Jake Villarreal of AppsFrontier discusses how his firm is revolutionizing the delivery of software solutions by offering clients deep technical savvy at low costs.

Keith Alexis of Edge-Core Networks talks with host Doug Gfeller about the changes his firm has undergone in order to grow in the competitive network equipment industry. Jake Villarreal of AppsFrontier discusses how his firm is revolutionizing the delivery of software solutions by offering clients deep technical savvy at low costs.

Jim Allen, Cheryl Centonze and Scot Obler of Allen Packaging Company discuss with host Ric Franzi a wide range of topics from how the firm got it's start, to the shift in executive leadership, and the role company culture has played in the firm's evolution.

Chris St. Hilaire of Jury Impact discusses with host Doug Gfeller how Chris has positioned Jury Impact as a differentiated firm by helping trial lawyers focus on what potential jurors are interested in hearing and not what the lawyers are interested in telling the jury. Linda Cummings of Linda Cummings Esq. talks about what business owners and executives should think about when considering using a non-compete agreement.

Jill Gwaltney, Found and President of Rauxa Direct talks with host Ric Franzi about how technology is affecting the direct response marketing industry. Chip Martin, Owner of Daly Movers discusses how his focus on customer service and communication have contributed to the long term success of his firm.

Philip Arciero, President of Arciero Brothers talks with host Ric Franzi about the challenges and opportunities he and his sister face as they lead a second-generation family-owned business in the construction industry. Rick Warren, President of Post Modern Group discusses the constant evolution of his technology based media firm.