Creating Happy Writers

In this final episode of Season 3, I’m taking you behind the scenes for a little business declutter - Marie Kondo style. This solo episode is part honest reflection, part permission slip. Because after a brilliant season of conversations with authors, creatives and publishing pros, I’ve found myself craving more space, more simplicity… and fewer 'shoulds'. So I’m tidying up. That includes how I work, how I show up - and yes, even how I podcast. Here’s what I’m unpacking in this final episode of the season: Why I’m “Marie Kondoing” my business (and what’s getting the chop) A round-up of Season 3, from standout guests to big lessons What I’ve learned about showing up, being visible, and sustaining creativity Why some offers are going in storage—and which ones are getting pride of place What’s next for the podcast I also share details of The Big Summer Write Along—a 30-day challenge starting August 1st to help you finally get that book moving. Think: daily audio coaching, bite-sized prompts, and serious momentum (without the burnout). If you’ve been feeling the nudge to simplify, step back, or just rethink how your book fits in your life—this one’s for you. I hope you enjoy listening. Further resources: The Big Summer Writealong - info and sign up here Sign up for the FREE Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Have you ever wondered what really happens after you publish your book, and how to keep the momentum going long after launch day? In this episode, I’m delighted to welcome Sara Dalrymple BACK to the podcast. My first-ever returning guest - and one of the most popular! Sara is a speaker, educator, and thought leader on the art of selling yourself as a personal brand. Recognised for her bold, forward-thinking approach to sales, Sara has spent over a decade helping ambitious women in creative entrepreneurship show up unapologetically. Her frameworks have empowered thousands of business owners to speak with conviction and make money without burning out. She’s the author of the bestselling book More Sales Please, and has delivered training in communities like Roundhouse, General Assembly and Found and Flourish. Sara is a sought-after guest on podcasts where she shares her refreshingly honest take on the power of self-promotion. In this conversation, we explore: Navigating the first year after launch: Why Sara chose to think of her launch as a 12-month project, and how that mindset shift kept her motivated to keep promoting. Unexpected opportunities: The surprising doors the book has opened — from speaking invitations to new client work Sara hadn’t even planned for. Making it easy for supporters to help: How Sara created simple, step-by-step guides so her launch team knew exactly how to spread the word. Longevity over hype: The importance of letting your book have a long tail, instead of feeling pressured to jump into the next big thing. Creating spaciousness and clarity: Why stepping back from social media helped Sara reconnect with her message and see where her book sits in the bigger picture of her work. If you’ve ever wondered how to keep your book visible - and how to let it keep working for you - this conversation will leave you feeling inspired, encouraged, and ready to take the long view. I hope you enjoy listening. Connect with Sara and her book: More Sales Please (book) Sara’s website Instagram Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

When life falls apart, where do you begin putting yourself back together? In this episode of the Creating Happy Writers podcast, I chat to Dr Laura Williams. Laura is a clinical psychologist, private therapist, trauma specialist, online course creator, and media contributor. She is also a widow and mum, who had to put all her psychological expertise into practice when faced with the sudden death of her much-loved husband. Her book, ‘What to Do When You Feel Broken’, was published by Hay House in February 2025. In this brilliant book, Laura uses her own personal story to illustrate key psychological concepts we can all benefit from applying to our own lives. In this conversation, we explore: Why writing can be such a powerful tool for healing and self-understanding The hidden impact of generational trauma and how it shows up in our lives What perfectionism is really trying to protect us from How to create a writing practice that feels sustainable—even when life is messy The realities of getting a traditional publishing deal and building momentum as a first-time author Laura’s story is a beautiful reminder that you don’t have to be perfectly healed to help others - and that you are never as alone as you think. I hope you enjoy listening. Connect with Laura and her book: What To Do When You Feel Broken (book) Laura’s website Instagram Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

Have you ever wondered what really goes on behind the scenes of a major indie publishing event — and what non-fiction writers can learn from the world of fiction authors? In this episode, I’m sharing my top takeaways from the Self Publishing Show Live in London. While the event is primarily aimed at fiction authors, I came away with so many ideas and insights that are just as valuable if you’re writing a business book or self-help title, especially around marketing, mindset, and staying connected to your readers. In this episode, you’ll hear about: Why story is your greatest tool for hooking readers — and how to give people a reason to root for you or your clients The many paths to publishing success, including hybrid deals, translation rights, and exclusive Amazon programmes like KDP Select What to know about Kindle Unlimited, expanded distribution, and direct sales — and why it pays to think carefully about where you want your book to live The importance of showing up where your readers already are (even if that means dusting off your Facebook login) How authors are using AI tools to save time, organise content, and protect their intellectual property Why TikTok has become such a powerful platform for selling books (and how to train the algorithm before you post your first video) The power of boundaries, gratitude and habits when you want to write more and feel happier doing it How one author is using direct sales and merchandise to build a thriving six-figure business If you’ve been thinking about publishing your own book — or you just love a behind-the-scenes peek at the writing life — I hope these insights will inspire you to explore what feels possible for you. I hope you enjoy listening. Further resources: Sign up for the FREE Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Have you ever felt like you’re running on empty, but still trying to write, create, and keep all the plates spinning? In this episode of Creating Happy Writers, I chat with the brilliant Hazel Anderson Turner — psychologist, coach, and author of Coaching Through Burnout. Hazel brings a grounded, compassionate voice to a topic that so many of us quietly carry: burnout. Especially the kind that creeps in when we care deeply about our work, our people, and our purpose. Hazel has worked extensively within the NHS and public sector, leading coaching programmes focused on resilience, wellbeing, and — eventually — burnout prevention. Her book was born out of lived experience and a deep desire to help others recognise the signs, intervene early, and stay well while doing meaningful work. Hazel now supports individuals and organisations through coaching, workshops and consultancy — and in this conversation, she brings her full self to the mic: the psychologist, the business owner, the writer… and the human. In this episode, we explore: Why burnout often shows up in high-achieving, values-led people (yes, even the ones who “should know better” The difference between regular stress and real burnout — and how to spot the warning signs early How coaching can support burnout recovery — and protect your energy as a writer or business owner The hidden emotional load of running your own business, and how boundary-setting can be a radical act of self-care How Hazel approached writing her book without burning out — including the writing habits that made it sustainable (and even joyful) What to do when imposter syndrome shows up with “Who am I to write this?” — and why the way you feel while writing matters just as much as what you write Hazel’s take on writing is refreshing, honest, and beautifully encouraging. If you’ve ever stared at a blank screen feeling completely detached from your creative spark, this episode will meet you right there — and gently remind you what’s possible when you create from a place of ease. You’ll find links to Hazel’s book Coaching Through Burnout, her coaching work, and more in the show notes below. I hope you enjoy listening. Connect with Hazel and her book: Coaching Through Burnout (the book) Hazel’s website LinkedIn Instagram Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

You know the feeling. You’ve got a book inside you (maybe five), a business to run, and a to-do list that’s breeding overnight. But still, you want to write it. You want to finish it. You want to be that woman. The one who actually did it. This episode is a love letter (and a bit of a kick up the bum) to that version of you. I’m sharing the 10 traits that I’ve noticed in the women I work with who actually finish their books. You’ll hear: Why self-discipline beats motivation every single time The exact traits that separate published authors from everyone else How to stop letting your emotions hijack your goals What real accountability looks like (spoiler: no more excuses) Why being honest with yourself is your biggest power move This isn’t another pep talk. It’s a mirror. If you’re tired of second-guessing, procrastinating, and waiting for the perfect conditions to create your best work, this is for you. Hit play, take what you need, and start leading yourself like you mean it. I hope you enjoy listening! Further resources: Sign up for the FREE Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

This episode is a little different. And a little brilliant (if I do say so myself). Because for Episode 100, I’m flipping the mic — and being interviewed by someone who knows me almost better than I know myself! That someone is the utterly brilliant Kay Ribeiro — journalist, editor, scriptwriter, BAFTA judge and all-round creative powerhouse — and also one of my oldest (and dearest) friends. She was given free rein over the questions, and what unfolded was a rather marvellous conversation. In this episode, we chat about: My earliest storytelling memories Leaving my career in teaching to chase the writing life The non-glamorous truth about writing book #1 What writing courses have taught me about rejection, resilience, and rewriting Why I went back to non-fiction when I’d lost my spark Imposter syndrome, perfectionism, comparisonitis — and how to wrangle them all with a pen Writing habits, word-count tracking, and my spreadsheet love affair My fiction WIP (yes, I’ve finally dusted it off) This isn’t just a podcast milestone — it’s a little time capsule of the last 100 episodes, the journey I’ve been on, and the creative lessons I’ve learned (sometimes the hard way). A big thank you for being here on this journey - I’m beyond grateful. I hope you enjoy listening. Connect with Kay: Instagram Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

Writing a book is a long game. There will be highs, lows and a few “why did I even start this?” days. But if you want to actually finish the thing (and enjoy the process a little more), there’s one thing that makes all the difference: your energy. In this episode, I’m talking about the power of being obsessed with your book — not in a tattoo-the-title-on-your-arm kind of way — but in a grounded, focused, I actually want to write this kind of way. In this episode, we explore: Why your energy literally shows up in your writing (and how readers can feel it) The neuroscience behind energy, focus and getting your book finished How to choose the right idea to stay emotionally connected to The big mindset shift that helped me pivot book #8 — and finally enjoy writing again Practical rituals, playlists and mood-boosting tricks to get back in the zone Why writing with other people (and not in isolation) is so important Whether you’re in the messy middle of your manuscript or still flirting with the idea of writing one, this episode is here to help you rekindle your spark — and maybe even fall back in love with your book a bit. I hope you enjoy listening. Further resources: Expert to Author - information Sign up for the FREE Write Stuff newsletter here. Happy Writers Hub - The Happy Writers Hub - all info and link to join are here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Is it burnout… or are you just ready for more? If you’ve built the business, served the clients, shared your expertise on every platform going — but now you’re craving more space, more depth, more meaning — it might not be a crisis. It might be your Author Era calling. In this episode, I’m diving into why so many experienced, midlife female founders are feeling this exact shift — and why writing a book might be the most aligned next step you haven’t said out loud yet. We explore: The real reason short-form content is starting to feel stale Why it’s not that you’re out of ideas — it’s that your ideas need room How to know the difference between a passing thought and a true creative calling What your newsletters, podcasts and blog posts are quietly trying to tell you Why writing a book isn’t just about the message — it’s about who you become by writing it If you’ve been feeling that quiet-but-persistent nudge — to go deeper, to step up, to say what you really think — this one’s for you. Listen now and find out if it’s time to step into your Author Era. I hope you enjoy it! Further resources: Expert to Author - all the information is here Sign up for the FREE Write Stuff newsletter here. Happy Writers Hub - The Happy Writers Hub - all info and link to join are here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Is your book quietly (or loudly) refusing to leave you alone? That might not be a coincidence — it could be your soul trying to get a word in. In this episode of Creating Happy Writers, I chat with the brilliant Nicola Humber about what happens when writing a book becomes less of a strategic decision and more of a deep inner pull. Nicola is the author of four transformational books, Heal Your Inner Good Girl, UNBOUND, Unbound Writing, and her most recent (published in 2025), ‘The Abundant Author Playbook’. She’s also the creator of the #unbound365 journal and founder of The Unbound Press, a soul-led publishing imprint for unbound women. After playing the archetypal good girl up until her mid-thirties, Nicola left her 'proper' job in finance to retrain as a coach and hypnotherapist, and this leap of faith led her to what she does now: activating recovering good girls to embrace their so-called imperfections and shake off the tyranny of 'shoulds', so they can be their fullest, freest, most magnificent selves. Nicola helps women write the book their Unbound Self is calling them to write, whilst growing a community of soul-family readers and clients. She's also the host of The Unbound Writer's Club podcast. In this episode, we explore: What it means to be a soul-led writer — and why your book might be part of your transformation, not just your reader’s Why writing from a place of should can quietly crush your joy How to navigate vulnerability (and unmet expectations) when your book meets the real world The silent bias still holding back female non-fiction authors — and what to do about it How the Unbound Press is rewriting the publishing experience — for good Writing a book isn’t just about getting published. It’s about finding your voice — and trusting it enough to be heard. So, whether you’re mid-draft, circling an idea, or sitting on a Word doc that hasn’t been opened in three months, Nicola’s wisdom will remind you why you started — and why your voice matters. I hope you enjoy listening. Connect with Nicola and her books: The Abundant Author Playbook The Unbound Press Website Nicola’s website Instagram Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

What if your next right step feels completely out of character, yet completely right at the same time? In this solo episode, I’m pulling back the curtain on a decision that’s surprised even me: exploring traditional publishing for my next book. Yes, me — the die-hard self-publishing advocate. Yes, the same person who tells you not to wait for permission. Have I had a personality transplant? No. Although I have had a very long think. In this episode, I share: Why I’m querying agents for my next non-fiction book — and what I hope to learn from the process How I’m navigating the “this happens to other people, not me” narrative What it really means to listen to your gut, especially when it tells you something unexpected Why I’m choosing to document the entire process — warts, wins, rejections and all. How I’m creating space for curiosity, detachment and real talk around the traditional publishing journey If you’ve ever wondered whether traditional publishing is your path, thought it was off-limits for “people like you”, or you’re just a bit nosy, this episode is for you. I hope you enjoy listening! Further resources: Sign up for the FREE Write Stuff newsletter here. Get Clear on Your Book Idea Session Info Happy Writers Hub - The Happy Writers Hub - all info and link to join are here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Let’s connect! Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Have you ever felt like your life is too cluttered to make space for your writing? Do you wonder if there's a simpler way to live that would free up your creative energy? Well, this month’s guest and I talk about all of this - and so much more! Elisabeth McKetta is a storyteller and the author of thirteen books across genres, including "Edit Your Life" (2023). Her work includes numerous published poems, and she delivered the TEDx Boise talk, "Edit Your Life Like a Poem." Elisabeth holds degrees in literature from Harvard (B.A.), Georgetown (M.A.) and the University of Texas at Austin (Ph.d.). Her doctoral dissertation explored the fascinating intersections between memoir and myth, a concept that continues to inform her teaching, writing, and her entire approach to viewing the world. She currently teaches for the Harvard Extension School Writing Program and Oxford University's Diploma in Creative Writing, and mentors a select group of writers each year through the Book Year Writers' Circle. During our brilliant conversation, Elisabeth and I explore the concept of editing not just our writing, but our lives to create space for creativity and purpose. We discuss: The natural back-and-forth between creative seasons and the practical, business side of a writer's life How simplifying our lives—from our living spaces to our commitments—can free us to focus on what truly matters - including how she and her family made a radical decision to downsize from their large American house to a tiny 375-square-foot backyard structure that was originally built as her writing shed! Finding your personal creative rhythm and the courage to follow it, even when it goes against what everyone else is doing The power of small, consistent writing practices (even just 30 minutes a day) versus the myth of needing endless hours How dealing with other people's reactions when making big life changes can actually help us get clearer on what we really want I genuinely cannot wait for you to listen to this honest and insightful conversation about creating a life that supports your writing and creativity - it is, quite honestly, remarkable. Enjoy! Connect with Elisabeth and her books: Edit Your Life book Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

Writing a book without really knowing your reader’s journey is a bit of an insult to them - and can be THE thing that means they finish your book and love it… or they don’t. When you’re writing, sometimes you’re so wrapped up in what YOU want to write about that you almost forget the reader exists. Now I’m pretty confident you’re not like that. But it’s easy to slip into writing a book without considering exactly how you'll take the reader on a journey of transformation and change. You’re brimming with ideas and knowledge; you just want to get it down on the page. And I get that. I really do. But before you write, you have to get a clear idea of your reader and their journey. Not only does it make the book far more helpful for them to read, but it also makes it a lot easier for you to write, too. In this RE-RELEASED episode, you’ll learn: Why emotions have a MASSIVE impact on whether your reader will pick up your book - as well as some examples of books I’ve recently read for this exact reason! The three stages of your reader’s journey that you must consider when planning your book’s structure and why! A simple yet powerful activity that can help you put yourself in your reader’s shoes and consider the outcome you want them to have after reading your book. And so much more! Your reader MUST be at the heart of your book - it makes all the difference between a book that someone reads once and never opens again - and one that changes their life. So let’s get to know them and help them in the best way possible. I hope you enjoy listening! Further resources: Sign up for the FREE Write Stuff newsletter here. Happy Writers Hub - The Happy Writers Hub - all info and link to join are here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Ever felt like you've hit a ceiling in your business? Like you know you're an expert, but somehow you're not reaching the right people or making the impact you know you're capable of? In this episode, I share a recent conversation with one of my brilliant authors that sparked a major realisation about why we write books and what's really holding women back from claiming their expertise. I explore: Why wanting "more" in your business isn't selfish - it's about creating more space, clarity, visibility, and weight behind your expertise The frustrating reality of the "authority gap" for women - the space between our expertise and how seriously we're taken Why so many brilliant women hold back and play small, feeling like they need "just one more qualification" before they can claim their space as an author How writing a book isn't about becoming an expert - you already ARE the expert - it's about helping everyone else catch up with that fact Why your book becomes the essential tool that opens doors to speaking gigs, higher-paying clients, media opportunities, and bigger platforms The truth is, we can't wait for permission to share our expertise. We are the generation breaking through that ceiling with our words, our knowledge, and our books. If you're tired of playing small and ready to level up, stop shouting into the void, and call in the right people, this episode is your kick up the bum to finally claim the space that only you can fill. Because while the system might have taught us to stay quiet and wait to be discovered, that's not how visibility works. Your book is the vehicle that helps you control your future and close that authority gap once and for all. I hope you enjoy listening. Further resources from me Sign up for the FREE Write Stuff newsletter here. Happy Writers Hub - The Happy Writers Hub - all info and link to join are here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Is your book working as hard for your business as it should be? In this episode, I talk with book marketing strategist Melanie Herschorn about turning your expertise into a powerful authority-building tool. Melanie wants to help you step into your spotlight as an authority. A publisher and book marketing strategist for attorneys, wealth consultants, and business owners worldwide, she's on a mission to empower authors to share their message with the world. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print, and TV, clothing designer, and entrepreneur, Melanie is uniquely positioned to support authors in stepping into thought leadership and making a big impact with their book. During our conversation, Melanie and I chat about: How her journalism background became her secret weapon - distilling client conversations into clarity without the fluff Why your book needs your unique stories - because in a world of AI-generated content, your personal experiences are what truly connect with readers Why consistency is the "granny panties of book marketing" - not sexy, but it's what actually keeps everything together The art of avoiding "launch trauma" by planning your marketing well before publication day, when you're already exhausted from the writing process Navigating the publishing industry with your eyes open to avoid the companies that promise the moon but deliver considerably less How your book can become a springboard to opportunities far beyond book sales - from speaking engagements to unexpected connections This was such a fantastic conversation - I know it’ll give you plenty to think about when it comes to marketing your book successfully. Big thanks to Melanie for her time. Hope you enjoy listening! Connect with Melanie and her book: Make a Big Impact with Your Book (Melanie’s book) Website LinkedIn Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

Ever found yourself slumped over your laptop, cursing the day you ever thought writing a book was a good idea? You're not alone. Writing a book is one of the most challenging things you'll ever do - and there's a reason why most people who start one never finish. But why exactly is it so damn hard? In this episode, I dive into the emotional rollercoaster of book writing and why we find ourselves wanting to throw our laptops out the window on a regular basis. I explore: The emotional side of writing that we rarely talk about – and why focusing only on the practical stuff sets us up for a nasty surprise Why being a "beginner" at something feels so uncomfortable (and why I'm still a total beginner at mystery writing, despite having written eight non-fiction books) How our unrealistic expectations and high standards can turn the writing process into a special kind of torture Why the "shitty first draft" is not just allowed but necessary – and why comparing your first draft to published books is a recipe for despair How our modern inability to be bored or do challenging things for sustained periods makes writing feel even harder Why breaking down your book into small, manageable chunks rather than thinking about "50,000 words" can save your sanity The importance of finding your tribe so you don't have to shoulder all those writing emotions alone The truth is, writing a book will still feel tough at times – no magic wand makes the challenging bits disappear. But understanding why it feels so difficult can help you be kinder to yourself through the process. The peaks and troughs are par for the course, so let’s be ready to tackle them, eh? If you’re ready to embrace the messy, frustrating, occasionally incredible journey of writing your book, listen to discover why it's normal to find writing hard and how to push through anyway. Because while writing a book is challenging, it's also one of the most rewarding things you'll ever do for yourself and your business. Further resources from me Sign up for the FREE Write Stuff newsletter here. Happy Writers Hub - The Happy Writers Hub - all info and link to join is here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Did you know we're 22 times more likely to remember stories than facts alone? No wonder my sister's dog, Goldie, has become the unexpected star of my book, Dare to Write! Our brains are wired for stories - it helps them make sense of the world around them - so let’s use them to our advantage as non-fiction authors! This week on the Creating Happy Writers podcast, I'm diving into the world of storytelling because let's face it, nobody wants to write a book that ends up being used as a doorstop. And without storytelling, that’s certainly possible! Listen to discover why you should: Begin with a compelling personal story – Show readers why they should trust you, whether you've lived their struggles or guided others through them. Turn case studies into narratives – Use client experiences as powerful before-and-after stories that show transformation in action. Balance stats with memorable anecdotes – Like my diesel/petrol mix-up, simple examples can illustrate complex points in seconds. Use sensory details – As Jen Sincero's legendary goat invasion story proves, specific details make your stories unforgettable. So whether you're writing a business book or a self-help guide, this episode will help you use storytelling to turn dry, dull theory into a reading experience your audience won't forget. I hope you enjoy listening. Further resources from me Storynomics by Robert McKee and Thomas Gerace The Roar of Her Story by Hilary Salzman Sign up for the FREE Write Stuff newsletter here. Happy Writers Hub - The Happy Writers Hub - all info and link to join is here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Half of UK adults no longer read for pleasure. In today's world of 90-second TikToks and instant AI answers, can nonfiction books still grab readers? In this episode, I reveal the nine critical elements that separate those forgettable, yawn-inducing business books from those that fly off shelves and change lives. Listen to find out: How to create "switch-flicking" content rather than just stuff that "turns up the dial" (like Atomic Habits and The 5 Second Rule) Why your personal story creates the trust and connection readers crave The power of simple, practical frameworks readers can implement immediately How to use storytelling to make your concepts 22 times more memorable Why strong opinions and authentic voice trump neutral, academic approaches every time So whether you're drafting your first manuscript or polishing your tenth, these insights will elevate your work from, “Yeah, it was okay” to, “Holy heck, that book changed my life.” I hope you enjoy listening. Further resources from me Switch and Dial LinkedIn article Sign up for the FREE Write Stuff newsletter here. Book Strategy Hour - all info and link to book is here Happy Writers Hub - The Happy Writers Hub - all info and link to join is here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Ever wondered how to truly understand what your customers want? Is market research something only big companies with massive budgets can afford to do well? I don’t know about you but it always feels like a minefield to me! Luckily for us, this month’s brilliant Behind the Book episode with Katie Tucker is here to answer all our questions - and more! Katie is the award-winning author of "Do Penguins Eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want." As well as a successful author, she is a customer research expert, helping businesses and freelancers understand their customers better so they can create and build products and services that sell. Her background is in journalism, product and project management and leadership. She is currently working on her second non-fiction book about neurodiversity. Listen to the episode to find out more about: How Katie's background in journalism and product management shaped her approach to market research Practical ways small businesses can conduct effective market research without big budgets Why asking about a customer’s past behavior is more revealing than asking about future intentions The story behind her intriguing book title that stands out in the business book world Katie's journey from business book challenge finalist to published author I love how Katie shares practical insights on customer research that any business owner or freelancer can implement. She offers such a fresh perspective on understanding what customers truly want, along with behind-the-scenes glimpses into her writing process and publishing journey. Whether you're interested in business strategy or aspiring to write your own book, this episode delivers some great actionable advice - and inspiration by the bucket load! Connect with Katie and her book: Book Website Instagram Newsletter Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

Ever wondered what the real, unfiltered journey of writing a book looks like—even for an experienced author? In this episode, I pull back the curtain on my recent six-month first draft process, revealing the ups, downs, and unexpected lessons learned while rediscovering my love for writing. Discover why I made the difficult decision to pivot from my cozy crime novel to non-fiction after nine months of creative burnout Find out how this impatient Annie learned to embrace a slower, six-month writing process Get a behind-the-scenes look at my exact editing process—from first draft to editor-ready manuscript Learn my strategy for handling research without falling down endless rabbit holes during a first draft Hear the truth about why sometimes even experienced authors need to break their own rules (and when you absolutely shouldn't) Whether you're struggling with your first draft or preparing to send your manuscript to an editor, this episode offers reassurance that the creative journey is rarely linear. Your first draft is just a starting point—trust the process, be kind to yourself, and keep going! I hope you enjoy listening. Further resources from me Episode with Jessica Brown (editor) is here Sign up for the FREE Write Stuff newsletter here. Book Strategy Hour - all info and link to book is here Happy Writers Hub - The Happy Writers Hub - all info and link to join is here My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

That blank page staring back at you isn't just intimidating – it's entirely unnecessary. In this episode, I reveal why your content archives are the overlooked treasure trove that will transform your book-writing process. After eight books and countless first drafts, I've learned that starting from scratch is often the least efficient path to authorship. Especially when the brilliant content you need might already be sitting in your Google Drive, gathering digital dust. What you'll discover: Why we've been conditioned to believe writing a book means starting with nothing (and why that's absolute rubbish) Where to find those forgotten gems hiding in plain sight (podcasts, blogs, newsletters, workshops, and places you've likely forgotten about) How most business authors already have three-quarters of their book written without realising it Why copying and pasting isn't cheating, it's strategic brilliance (and how seeing 1,000+ words magically appear on your document feels like finding money in an old coat pocket) Why the real art happens in the editing, not the initial draft The more authors I work with, the more I witness the same revelation: that overwhelming mountain of a book project becomes instantly more manageable when you realise you've been scaling it gradually for years. Your archives aren't just scraps of content – they're the building blocks of your book, already shaped by your voice and tested on your audience. Ready to transform your book-writing experience from daunting to doable? Listen to the full episode to discover exactly how to mine your content archives and write your book in 2025 – without the unnecessary struggle of starting from zero. Further resources from me Book Strategy Hour - all info and link to book is here Happy Writers Hub - The Happy Writers Hub - all info and link to join is here Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

I get a bit spicy in this episode (in the best possible way) about why writing a book isn't just another business task to tick off - it's your ticket to the stages and spaces that have been missing female voices for far too long. Key takeaways from this episode: Why conference organisers are desperately seeking women who can back up their brilliance with a book Why your "I'm not ready yet" story is probably keeping company with "I'll start on Monday" and other lies we tell ourselves How your book becomes your most elegant business asset - doing the heavy lifting while you're walking the dog or contemplating your laundry pile Why waiting to write your book is like saving your best outfit for a special occasion that never comes The beautiful irony of realising your book is already partially written - scattered across your podcasts, newsletters, and workshop content (whoop!) And loads more! This episode is your permission slip to stop waiting for the perfect moment to write your book. Because here's the truth: while you're hesitating, someone else is taking that keynote spot, landing that corporate contract, or becoming the go-to voice in your industry. The time for playing small is over - your expertise deserves a book, and more importantly, other women deserve to hear it. Further resources from me Book Strategy Hour - all info and link to book is here Happy Writers Hub - The Happy Writers Hub - all info and link to join is here Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Ever wondered why self-help books haven't quite delivered the transformation they promised? Or why, despite consuming endless personal development content, you still find yourself searching for answers? This month’s guest is here to help. Georgia Holleran enjoys exploring what life is all about and helping others do the same. With a background in the arts, education and research, she has spent over thirty years exploring the effectiveness of various self-development approaches. Georgia's conclusions of what actually works were published in her book The Last Self-Help Book You'll Ever Need. Since its publication, Georgia spends her time supporting others to gain perspective and enjoy life as their own, authentic self. There are free resources always being added to on her website (link below) and she welcomes anyone to sign up to her monthly newsletter, or drop her a line. During our fantastic conversation, we talk about: Why Georgia believes there's a "deception" in the self-help industry and what prompted her to write a book challenging it The fascinating triangle theory that explains why knowledge alone isn't enough for personal transformation How understanding your "inner parts" could be the key to breaking through personal blocks The story behind Georgia's intriguing concept of her "14 ladies" and how they've shaped her approach to self-development A powerful perspective on why writing isn't just about the end product, but about the transformation of the writer The surprising reason Georgia believes you need to understand yourself before you can help yourself Georgia's refreshing take on personal development challenges conventional wisdom and offers a more nuanced approach to self-understanding. Our conversation offers some brilliant insights into why internal work matters more than external solutions. I hope you enjoy listening. Connect with Georgia and her book: Book Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon

The mid-book slump is real, and in this episode, I'm sharing my unfiltered truth about getting through it - both as a book coach and as someone currently slogging through those final 10,000 words myself. Key takeaways from this episode: The truth about why your "perfect" writing routine is actually holding you back (and the ridiculously simple fix you're probably resisting) Why editing while writing is like checking your stats every 5 minutes during a launch - you'll drive yourself crazy and kill your momentum The genius pancake theory that will make you feel 100% better about your crappy first draft (trust me on this one) How being a book-writing hermit is killing your creativity (you need a life outside those chapters) The real reason you're stuck in the middle (and it's not because you suck at writing) Getting through the mid-book slump isn't about working harder or becoming a different writer - it's about getting smart about how you show up for your book. I hope you enjoy listening. 👉If you’re ready to stop feeling like you're wading through quicksand, join the Happy Writers Hub, where we get books finished. Because writing alone? That's so 2024. Further resources from me The Happy Writers Hub - all info and link to join is here Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Ever wondered how some authors manage to create such a powerful movement that readers literally tattoo their words on their bodies? In this episode, I'm diving into Mel Robbins' latest book, The Let Them Theory – and sharing why it's not just another self-help book but a practical tool taking the world by storm. Listen to discover: My journey with Mel's work - from discovering The 5 Second Rule to being featured in her interview and receiving a personally signed book How Mel tests her theories through real-world application before turning them into books - a brilliant strategy for aspiring authors The power of maintaining an authentic voice throughout your writing Why the 'Let Them Theory' is more than just a concept The importance of creating a movement your readers want to be part of - hello, tattoos! This episode unpacks the brilliance behind the book and offers valuable insights for authors looking to create meaningful connections with their readers. I’m certain you can apply Mel’s approach to your own writing journey – and maybe even inspire a few tattoos along the way! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

Self-doubt and imposter syndrome can stop even the most experienced professionals in their tracks when writing a book. In another mindset-focused episode, we tackle the age-old question, "Who the hell are you to write a book?" and explore why these limiting beliefs hold us back from sharing our expertise with the world. During the episode, you’ll discover: Why we struggle with self-doubt when writing - from the daunting nature of putting all our expertise in one place to pre-existing baggage around our writing abilities How self-doubt manifests in our writing journey - through procrastination, keeping our writing secret, and playing down our expertise The power of reframing the question to "Who are you NOT to write a book?" and recognising that your audience already values your expertise Practical strategies for managing self-doubt, including leaning into discomfort, accepting that not everyone will like your work, and remembering the clients you've helped The importance of remembering your 'why' and focusing on helping just one person rather than trying to change everyone's lives Remember - self-doubt is part of the creative process, but it shouldn't stop you from sharing your valuable knowledge. Your expertise could change someone's life. It's time to step into your power and acknowledge your incredible achievements - the world needs your voice. I hope you enjoy listening. Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform!

As a parent, are you looking for accessible, practical advice on supporting your child's mental health? This month's guest has just what you need. Dr Beth Mosley, NHS Clinical Psychologist and author of 'Happy Families', joins me for an insightful conversation about supporting children's mental health in today's digital world. Drawing from over 20 years of NHS experience, Beth shares her expertise on navigating technology, building resilience, and maintaining open communication with our kids. During our fantastic conversation, we talk about: How the pandemic transformed parenting and our relationship with technology - and what this means for our children's development and mental wellbeing Why teenagers may seem more resistant to in-person social interactions now, and practical strategies for maintaining meaningful connections with them The delicate balance between protecting our children and allowing them to develop resilience through managing their own challenges Beth's journey from NHS workshops to international publishing, including how she wrote her book in just six months while juggling full-time work and single parenthood The exciting opportunities that have emerged from publishing, including breaking mental health stigmas across different cultures, and her plans for a potential new book focused on supporting children through divorce This is such an important conversation for any parent navigating today's challenges, packed with practical advice and honest insights from both personal and professional perspectives. I hope you find it as valuable as I did! Connect with Beth and her book: Book Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform 🙏

What would you do if you were writing your first business book in 2025? In this episode, I share the seven key strategies I wish I'd known when writing my first book and how you can use them to finally get your expertise onto the page. Listen to discover: Why waiting to feel "ready" is holding you back from becoming an author (and what to do instead) The power of writing for one specific person who needs your help right now How treating your book as a strategic business move transforms your writing journey Why scheduling non-negotiable writing time is crucial for book-writing success The importance of getting support from day one (and why going it alone makes everything harder) How sharing your writing journey openly builds anticipation and support for your book Why writing the book only you can write is your secret weapon for success Your years of expertise and client experience are enough - you don't need another qualification or "one more year" of experience to write your book. What matters is taking action now, with the knowledge you already have. Whether you're just starting to think about writing a book or you've been putting it off for years, this episode will give you the permission and practical steps you need to write the damn book already! Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Ever wondered what really happens when you send your manuscript to an editor? Or how other authors navigate the journey from first draft to published book? In this second part of my special compilation episode, six incredible authors and publishing professionals share their honest experiences and practical wisdom. From transforming academic work into reader-friendly content to overcoming the fear of sharing your story to finding your perfect readers - these conversations get to the heart of what it means to be a non-fiction writer today. Listen to this episode to discover: Shelley Wilson's honest take on the realities of book sales and how authentic community engagement can lead to unexpected opportunities Emma Hepburn's journey of balancing her NHS career with authorship and her reflections on finally claiming the title of 'author' Becky Warrak's strategic insights on book marketing, including why niching down can actually help you reach more of the right readers Jessica Brown's refreshing perspective on the editing process - demystifying what really happens when you share your manuscript with an editor Nia Thomas's experience of transforming complex academic work into accessible business content, and how writing helped her distill her core message Hilary Salzman's powerful exploration of why women hesitate to share their stories and how we can create positive change by supporting each other's voices This episode weaves together practical publishing wisdom with deeper insights about finding confidence as an author. From marketing strategies to managing imposter syndrome, each guest brings a unique perspective while sharing a common goal: helping writers find their way forward with clarity and purpose. Whether you're wrestling with sharing your story, wondering about working with an editor, or looking to reach more readers, these conversations offer valuable insights to help you take your next step with confidence. Enjoy! Guest Information Shelley Wilson Website Social Media Shelley’s Books Full episode Emma Hepburn Instagram Emma’s books Full episode Becky Warrak Book Instagram Website Full episode Jessica Brown Website Instagram LinkedIn Full episode Nia Thomas Book Instagram LinkedIn Website Full episode Hilary Salzman Book Instagram Website Full episode Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters

There's no 'one size fits all' approach to building your author platform - but there are proven strategies that can help you find your own authentic path. In this special compilation episode, featuring highlights from some of Creating Happy Writers' most insightful conversations of 2024, six guest authors and industry experts share their invaluable insights on everything from email marketing to managing your inner critic, helping you navigate the journey from writing your book to connecting with your readers. Listen to this episode to discover: Hannah Isted's practical approach to email marketing and balancing book promotion with business activities, including how she used her email list to shape her book's development Sarah Dalrymple's fresh perspective on finding ease in sales, particularly for women of the pre-internet generation who weren't taught to be comfortable using their voices Natalya Androsova's compassionate strategies for managing your inner critic, including creating a mental "writing sanctuary" where self-doubt isn't allowed to enter Nicola Washington's insights on social media strategy for authors and why visibility fears often stem from our real-life connections rather than online strangers Isabelle Knight's approach to author branding, reframing it as simply telling the story behind your story rather than a marketing chore Anna Zannides' powerful message about believing in your potential beyond traditional measures of success, drawing from her experience as both a teacher and writer This episode is packed with practical advice and emotional support for writers at every stage of their journey. From marketing strategies to mindset work, each guest brings their unique expertise while sharing a common thread: the importance of finding authentic ways to share your work with the world. Whether you're just starting your writing journey or looking to level up your author platform, these conversations offer valuable insights to help you move forward with confidence. Enjoy! Guest Information Hannah Isted Book Instagram Website Full episode Sara Dalrymple Book Instagram Website Full episode Natalya Androsova Books Instagram Website Full episode Isabelle Knight Website Instagram LinkedIn Full episode Nicola Washington Website Instagram Substack Full episode Anna Zannides Book Instagram Website Full episode Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform.

Have you ever had that gut feeling that it's time to make a change but struggled to trust your intuition? Or wondered what it would take to pursue that creative dream you've had since childhood? You’ll definitely want to listen to this episode with my guest, Amber Byers. Amber is the head judge of the Tadpole Press 100-Word Writing Contest, an international writing contest celebrating creativity and community. She blogs regularly at Living a Life Imagined, which is dedicated to positivity and authenticity. Amber’s published works include The Magic Door Origin Story, a sci-fi story inspired by her childhood, and Sophie and Spot, which won a Gold Medal from Moonbeam Children’s Book Awards. During this inspiring conversation, we explore: Amber's transition from law to writing after realising her true passion lay in creativity rather than legal work How to trust your gut instincts when making creative decisions and distinguish between fear and genuine intuition The importance of allowing yourself to be playful and imperfect in first drafts, free from external expectations Why finding the right writing community is crucial for growth and how to handle negative criticism constructively Amber's role as a diversity editor specialising in Native American representation in literature Why maintaining creative space and reconnecting with your authentic voice matters more than achieving perfection I thoroughly enjoyed having this conversation with Amber; it offers such valuable insights for anyone looking to embrace their creative calling, build confidence in their writing, and find joy in the creative process. I hope you enjoy listening. Connect with Amber and her books: Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform. Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.

Understanding our writer’s voice can feel tricky. After all, we want to sound as though we know what we’re talking about, but with that comes the risk of sounding a little dull or dry. After all, when reading your favourite books, one thing that keeps you turning the pages is the author’s voice, right? So, when writing your book, you’ll want to be sure you’re sharing your unique writing voice, too. But how do you do it? How can you sound like…well…yourself? Throughout this special, RE-RELEASED episode, I’ll share seven simple ways to discover your writing voice so you feel confident your readers will keep turning the pages of your book. You’ll learn: How a simple personality exercise can help find the differences and similarities between your everyday voice and your writing voice A tool you can use that doesn’t require any writing at all - and we’ve all got easy access to it! Simple yet crucial research to help you sound more like yourself and less like an imitation of other authors - no matter how incredible they may be - and why I think it’s perfectly acceptable to write how you speak. Remember, your writing voice is your personality on paper. Don’t try to squash it or hide it away - embrace it and let it shine through for your audience to see. It will keep them coming back for more. I hope you enjoy this episode! Further resources: Buy a copy of Julia Cameron’s book - The Artist’s Way - here and learn more about Morning Pages. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Website Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Creating the perfect writing space is often seen as a major barrier to writing success. In this episode, I challenge the myth of the perfect writing environment and explore how any space can become your creative sanctuary. Listen to this episode to discover: Why waiting for the perfect space will hold you back from achieving your writing goals How consistent writing spaces train your brain for better productivity How setting boundaries during writing time protects your creative space The importance of making your space inviting (without falling into the perfectionism trap) How creating a dedicated writing space shifts your author identity Creating your perfect writing space isn't about having a Pinterest-worthy setup or a cabin in the woods. It's about establishing a consistent, comfortable environment that signals to your brain it's time to write. Whether that's a corner of your kitchen table or a local coffee shop, the key is to show up and make it yours. Remember, the best writing space is the one you'll actually use! Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

For female entrepreneurs and experts writing their books, there's one challenge that rarely gets discussed: how hormonal changes can impact everything from our writing routine to our confidence in sharing our expertise. So, in today’s episode, I’m sharing my experience, as well as ideas, to help you keep writing through it all. You’ll discover: The unexpected ways hormones can impact our writing process - from brain fog and fatigue to confidence shifts Why rest isn't just 'nice to have' but essential for your creativity Practical strategies for adapting your writing practice during hormonal changes - including energy management, nutrition tips, and creating the right environment My personal experience with perimenopausal symptoms and how it's affected my writing journey Why this isn't about "losing your edge" - but embracing a new phase of your creative life And so much more! Please remember that if you’ve ever sat down to write your business book, only to find your usual clarity and focus hijacked by hormonal changes, you're not alone. You're still an expert, still creative, still capable - you might just need some new strategies to support your writing journey. I hope you enjoy listening! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

How often do you use storytelling in your business? Perhaps often. But how often do you share your story, and how does it make you feel when you do? For many small business owners, it makes us feel vulnerable, and we lose confidence in using our voices in the way that feels right for us. Luckily, this month’s guest author is here to help us. Hilary Salzman is a business storyteller, writer, podcast host, and speaker dedicated to helping female business owners who struggle to use their voices and tell their stories confidently. Her debut nonfiction book, ‘The Roar of Her Story—How To Tell Everyday Stories to Attract Your Dream Clients and Build a Business That’s Unapologetically You,’ reflects a much-needed shift from #girlboss culture towards a more authentic, fulfilling approach to business. It encourages women to set their own personal benchmarks for success, empowers them to make meaningful life changes and provides practical advice on building a brand story that reflects their true selves. During our fantastic conversation, we talk about: Why do more women in business need to use storytelling on the regs, and why can we feel so vulnerable to doing so? How we can overcome the fear and start to tell our stories to our customers and clients - in a way that feels right for us and benefits our businesses! Why our past experiences can impact how we show up and talk about ourselves and our businesses - and what the younger generation may be doing differently on this front! Hilary’s publishing journey and how she finally found the right ‘home’ for her book with a publisher who really 'got' what she was trying to do with her book. Why it’s so important to build a writing team to support you but recognising that this group of people needs to be carefully curated to avoid derailing your progress! And so much more! This is a brilliant conversation - one of my all-time favourites, actually - and so I hope you enjoy listening to it as much as I loved having it. Connect with Hilary and her book: Book Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

You know that moment when someone asks to read your writing and suddenly you have a hundred reasons why it's "not quite ready"? Your throat gets a little tight, and you sheepishly shut your laptop before anything can be read. Yup, we’ve all been there. But here's the thing - that uncomfortable feeling isn't just normal, it's necessary. And today, in this special re-released episode, I’ll show you why embracing it might be the best thing you ever do for your writing, including: Why we really feel vulnerable as writers - and Brené Brown's fascinating research on connection, worthiness and belonging The powerful combination of courage and self-compassion - and why "good enough" beats “perfect” every time Practical ways to start sharing your work (even when it feels scary!) - from small steps to building authentic confidence A personal story that might just change how you think about sharing your writing! I hope you enjoy this episode and that it gives you the courage and motivation to start sharing your work with others. Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Every writer needs a compass to guide their journey. In this episode, we explore the power of personal writing principles and how they can transform your writing practice from scattered to structured, from overwhelming to achievable. After a decade of writing and publishing, I'm sharing the ten principles that have shaped my writing journey - not as a rigid rulebook but as inspiration for developing your own unique approach to writing. In this episode, you'll discover: Why consistency matters more than inspiration (and why 30 minutes a day is enough!) The importance of reading widely - beyond your genre - to develop your unique voice How to handle the reality that not everyone will love your writing (and why that's perfectly okay) Why treating your writing like marathon training can lead to better results The power of celebrating small wins along your writing journey How to keep writing when you're stuck (hint: sometimes "blah blah blah" is perfectly acceptable!) Why your friends and family's response to your writing shouldn't define your success The crucial balance between dedication and enjoyment in your writing practice Remember, these principles aren't a one-size-fits-all solution. They're a starting point for developing your own North Star that will light up your unique writing path. Whether you're writing your first book or your fifteenth, having clear principles can help you navigate the challenges and celebrate the victories of your writing journey. Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon. Listen to the episodes about AI here and here Listen to the episode with Natalya Androsova here Bird by Bird - by Anne Lamott - buy here Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Discover the ancient wisdom that could transform your modern life! In this episode, we dive into "The Paleo Life: Stone Age Wisdom for Modern Times" by Clare Foges, a book that bridges the gap between our Stone Age ancestors and our screen-filled present. Ever feel overwhelmed by the constant barrage of information and stimuli in today's world? You're not alone. Clare Foges explores how we can learn from our hunter-gatherer past to live more balanced, satisfying lives in the 21st century. In this first-ever book review episode, you'll discover: Why I picked up "The Paleo Life" and how it surprised me with its unique approach to modern living. The brilliant structure that makes this non-fiction book both easy to read and incredibly helpful. How Clare's personal story of anxiety and her journey to find solutions adds depth and relatability to the book. The power of consistent chapter structure and why it's so important for engaging readers. How Clare's compassionate tone and well-researched content build trust and inspire change. This episode offers insights into a book that could change how you approach your daily routine, relationships, and overall well-being. Enjoy this deep dive into "The Paleo Life"—hopefully, it’ll inspire your writing but also motivate you to make small changes that could have a big impact on your life! Further resources: The Paleo Life by Clare Foges - buy the book here Sign up for my Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon. Listen to the episode about chapter structure here Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

If you’ve ever wondered how to transform academic research into a compelling business book or been interested in how to navigate the challenging world of book distribution as a self-published author, this guest episode is for you! Dr Nia Thomas is the Director of Thoughts and Ideas at Knowing Self, Knowing Others, and an academically awarded thought leader in self-aware leadership. She practises self-aware leadership every day in her role as a Director at a Children’s Charity. She is also a frequent blog writer and a passionate podcast host of The Knowing Self Knowing Others Podcast. Earlier this year, she published her first book, ‘The Self-Awareness Superhighway’ - which helps leaders in workplaces and organisations explore the essence of self-awareness, the definition of leader effectiveness and the discourse on leadership at all levels. During our conversation, we talk about: What led her to write this book and how she used her observations of what’s been going on in her industry to help make the book relevant to leaders right now. Her writing journey and the many positive things it has taught her, even when it felt tough at times. How she managed the shift from academic writing for her thesis to writing a business book that would speak to her ideal reader in a way that resonates - something I support quite a few PhD authors to do. Her experience of getting her books into bookshops - and not just selling via Amazon. It was quite a challenging part of her journey but one she’s more than willing to share to help others. And so much more! This is a lovely conversation - and one that touches on all aspects of the writing process. I hope you enjoy listening. Connect with Nia and her book: Book Instagram LinkedIn Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon My FREE email newsletter - The Write Stuff - weekly writing and publishing advice straight to your inbox. Subscribe here. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Ever feel like you're your own worst enemy when it comes to writing? You're not alone. In this episode, we dive into the internal struggle many writers face and explore how to turn that inner critic into your biggest cheerleader. We all have negative thoughts that can prevent us from making progress on our books. But what if we could transform that inner dialogue and become our own writing ally? In this episode, you’ll discover: Why we often find ourselves battling our inner critic and how this impacts our writing progress. How to recognise self-sabotaging behaviours like procrastination, perfectionism, and overthinking that can derail your writing efforts. Practical strategies for developing a growth mindset and setting realistic goals that support your writing journey. The power of self-compassion and positive self-talk in overcoming writer's block and boosting productivity. How to surround yourself with the right support system to nurture your writing ambitions. Ways to practice self-care and mindfulness to maintain a healthy relationship with your writer self. We all have the potential to be our own worst critic or our biggest supporter. This episode offers actionable advice on how to shift that internal dialogue and create a more positive, productive writing experience. Remember, it's not about battling yourself - it's about loving and nurturing the writer within. Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon. Listen to the episode about procrastination here Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

If you've ever struggled with writer's block or felt overwhelmed by the prospect of writing a book, this episode is for you. It’s a candid exploration of my own writing journey, where I discuss the challenges and triumphs of returning to writing after a period of burnout. You'll discover: Why taking a compassionate approach to your writing process can lead to better results and increased creativity. The importance of setting realistic deadlines and being flexible when life throws curveballs your way. Strategies for falling back in love with writing, especially if you've been focusing on other projects for too long. Why reflection and self-compassion are crucial parts of the writing process, helping you learn and grow as an author. How to balance your creative ambitions with the need for rest and recuperation. We all face moments of doubt and frustration in our writing journeys. This episode offers a honest look at the ups and downs of crafting a first draft, along with practical tips for pushing through the tough times. Give it a listen and discover how embracing the 'shitty first draft' can lead to renewed confidence and joy in your writing process. Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

If you’ve ever thought about writing a book, you’ve probably wondered how the heck you can fit it into your busy life. With a business to run, family commitments to stick to and, quite frankly, a bloomin’ life to lead, it can feel impossible. But in this episode, we explore how dedicating just 30 minutes a day to writing can help you achieve your author ambitions, even with a busy schedule. You’ll discover: How consistent, 30-minute writing sessions can lead to significant progress over time, helping you maintain momentum without overwhelming your schedule. How to set up your environment and schedule to make your daily writing habit impossible to ignore, increasing your chances of sticking to it. Why shorter writing sessions can be more appealing and manageable, making it easier to show up for your writing day after day. Techniques to track your progress and celebrate small wins that keep you motivated throughout your writing journey. How small, consistent efforts accumulate over time, leading to remarkable results in your book writing process. We all juggle multiple commitments, but that doesn't mean we have to shelve our writing ambitions. This episode offers a simple, doable strategy for fitting writing into your life without sacrificing everything else. Give it a listen and discover how you can make steady progress on your book, just 30 minutes at a time. It's not about writing faster - it's about writing smarter. Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Ever wondered how to navigate the complex world of self-publishing? Curious about the insider secrets of Amazon categories and the true value of editing? This is the episode for you! Becky Warrak is an author and the owner of Raven Crest Books, a publishing services company for business owners and entrepreneurs looking to build their businesses with a book. She guides them through the publishing process, helps them understand their book's goals and teaches them how to get their book into the hands of their ideal audience. Her book ‘Self-Publish Your Book Like a Pro’ was released in June this year and in it, you can learn the art of self-publishing, empowering you to transform your manuscript into a powerful business asset. During our conversation, we talk about: What a publishing services company actually is and how it can help you if you’re on the self-publishing journey How Becky’s been able to use her vast knowledge of the industry to write a book that will be really valuable to her readers Her advice on successfully marketing and launching books - from her own experience as an author, but also as a publisher. Fitting in writing around a busy life - including when you’re a mum to young twins and her sound advice for any aspiring authors out there. And so much more! This is a wide-ranging conversation that touches on many different aspects of the writing/publishing process. I hope you enjoy listening! Connect with Becky and her book: Book Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

You’re thinking of writing a business-boosting book in your niche, but is now the right time? It’s a question I’m repeatedly asked, so I’m here in this first episode of Season 3 to give you three simple ways to discover if you should start now or wait. You’ll learn: Three crucial questions to determine if you're ready to write your business book An underlying mindset shift that transforms your book from 'nice-to-have' to 'must-write.' One business stage when writing a book might not serve you best! And LOTS more! I’m all for more women writing brilliant books in their niche, but we have to be honest with ourselves about the best time to do that. We’ve often got a whole host of other commitments besides our businesses, so self-compassion is a big part of the decision. This episode gives a simple, straightforward way to figure out the answer that’s right for you. Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

If you took small yet consistent action with your marketing over the next 3 months, could they turn out to be the best 90 days ever in your business? If today’s guest has anything to say about it, then definitely! Hannah Isted is the founder of HI Communications, supporting small business owners with their digital marketing. She’s the creator of The Best 90 Days Ever, a marketing membership that shares a quick, daily prompt that shows businesses how to promote their work simply, easily, and fun. She has worked with hundreds of small business owners, helping them increase their online presence through workshops, talks, and one-on-one social media management. In her email newsletter and podcast, The Social Sunday, she shares marketing advice to help product and service businesses get out of their own way and share how brilliant their work is. Her book The Best 90 Days Ever was released in March this year and shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business. During our brilliant chat, we discuss: Her ‘little and often’ approach to marketing and why it can work for you - both as an author and as a business owner. How Hannah has used her marketing skills and knowledge to promote her book - including the importance of her engaged email list. Why using her 90-day programme served as a great way to structure her book - both of us are big advocates for using content you’ve already created, both when writing and with marketing. And LOTS more! I’ve been a big fan of Hannah’s work for a while now and have read her book twice because it’s jam-packed full of great marketing advice and is written in such an accessible and engaging way. I hope you enjoy listening to this conversation as much as I enjoyed having it! Connect with Hannah and her book: Book Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Book eight is on the way! Over the summer break, I’ll be heading into the fun and games of my first draft, and I thought you’d find it interesting - and helpful - to hear how I’ll be preparing, as well as the process I’ll be going through to get it over the finish line. During the episode, you'll discover: My 3 step process that I use every time I sit down to write the first draft of a new book How I fit writing in around family, running a business and enjoying the sunshine! The one part of the process I feel is even more important than writing - it guarantees I can complete the first draft in the minimum amount of time possible How I keep myself motivated during the journey to maintain momentum and get the bloomin’ thing written, even when I don’t feel like it. And LOTS more! Writing a first draft can feel daunting, but with seven books under my belt, I’ve come up with a way to help me get through it successfully - and with enthusiasm! I hope it’s a process that you find inspiring and motivating, too. So why not start your first draft this summer? You’ll find the tools you need to help you in this episode. Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Every year in Newcastle, there’s an annual sales and marketing event for small businesses called Atomicon - and this year, I went along to listen to some great speakers and learn more about building a successful business. Rather brilliantly, I found that while much of the advice given was great for small business success, a lot of it was also applicable to writing success. In this week’s episode, you'll discover: My top takeaways from each speaker I listened to - both for your business and the book you’re writing. Why knocking down big dominoes in your business first is a far more efficient approach Why it’s okay to be a hot mess in business and how it can help connect you with your audience How a 90-day focus really could help you write your book more quickly than you ever anticipated And LOTS more! Going to Atomicon came from a place of FOMO last year - what doesn’t, these days? But for an introvert like me, it was also about pushing myself out of my comfort zone as much as it was going to listen and learn from fantastic speakers. Resilience was the key theme at this year’s event, and we all need it in spades—both in business and in writing! Enjoy! Event links Atomicon 2025 - tickets and info Atomic - Andrew and Pete’s company Davina McCall Jenn Gottlieb Chris James Daniel Priestley Eman Ismail Elizabeth Goddard Dani Wallace Lisa Bilyeu Further resources from me More Sales Please - episode 37 with Sara Dalrymple about selling in 30-minutes a day! My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Getting super clear on who we’re writing for and why is really important before you write a single word of your book. Once you know, you’ll feel far more inspired to write and also a heck of a lot more confident. But more than that, your book will work hard for you and attract the right people to your world. In this week’s episode, you'll discover: Why it’s important to consider your target audience, personal motivation, and how the book fits into your business strategy. Some advice from a bestselling non-fiction author on the importance of knowing your target audience in the creative process. Three simple activities you can do to successfully identify your ideal reader and get clear on why you’re writing to them. And LOTS more! I’ll never stop banging on about your ideal reader - because I know how important it is for your book’s success. Creating loyal and passionate readers starts when you put them at the forefront of your creative process - not treating them merely as an afterthought but as the reason you’re writing in the first place. Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Do you look forward to each and every writing session? Do you sometimes struggle to find the joy - especially when you’re knee-deep in the first draft? If so, on this week’s podcast, I’ve got a wonderful conversation for you to listen to. Natalya Androsova is an award-winning writing and dissertation coach with over two decades of teaching and coaching experience. She has coached professional writers and university writers of all skill levels–students, staff, and faculty. Her passion is helping writers become more courageous, authentic, and kind to themselves. Through individual coaching, writing groups, and writing retreats, she’s helped hundreds of writers break through blocks and find inspiration, a more authentic voice, and greater freedom in their writing and their lives. During our brilliant chat, we discuss: How to approach your writing as a joyful practice - a little like you might treat a yoga practice - and creating a space both mentally and physically that can help you complete your best work. Managing writer’s block and how to feel inspired and motivated to continue - even when trying to control that voice of self-doubt. The importance of self-compassion in the writing process and how we should all embrace the journey for what it is - full of ups and downs and twists and turns. Natalya’s own writing process and how she approaches each book she writes - and how she uses that to support the writers she works with, too. And LOTS more! Natalya and I approach the writing process in such a similar way, but what I took from this conversation is how to embrace a more purposeful—almost spiritual—side to my practice and treat it with the love and respect it deserves—that I deserve! Natalya’s words really struck a chord with me, and I’ve been working on a more intentional practice ever since. Thank you, Natalya! I hope you enjoy listening to this conversation as much as I enjoyed having it! Connect with Natalya and her books: Books Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Chapter structure - sounds like a yawnfest, right? But before you assume this is one for the insomniacs out there, let me just say it’s something most authors struggle with when attempting to write their first non-fiction/business book in their niche. Why? Because it’s something we assume will be simple, but when we come to do it, it actually feels rather confusing! Fear not, though. Structure is my bag. My bread and butter. My thing. So in this episode, I’m giving you a simple framework for structuring your chapters that will make everything much easier. You'll discover: My 4-step structure to writing great chapters - it’s how I write mine and how I advise my authors to write theirs. Why it’s important to have each chapter structured in a similar way - hello, readers! How story can be an important part of each chapter you write and why - we want to hook those readers and keep ‘em hooked, baby! And LOTS more! So, if getting your chapter structure nailed down has been a head-scratcher for you - this episode will have you out of the gates and writing in no time. No more overwhelm or confusion. Just a simple, straightforward blueprint for you to follow. Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music