Creating Happy Writers

Something I’m asked in almost every interview I do or when I’m working with authors is: When is the right time to call yourself an author? It’s a tricky one because a lot of it comes down to our own confidence levels - and that sneaky imposter syndrome we can all feel from time to time. But I believe we all need to take ownership of our narratives. So, I’ve dedicated this podcast episode to unpicking why we can feel hesitant to use the ‘author’ label and how we can step into authorship with confidence and conviction instead. During it, you'll discover: My own journey to calling myself an author, including the impact of childhood bullying on my reluctance How imposter syndrome can hinder us from embracing the "author" title Why it’s time to claim the "author" label on our own terms, without waiting for permission or milestones And LOTS more! It’s perfectly normal to feel hesitant to use the term ‘author’, particularly if we’re yet to publish anything. But I believe that the sooner we do, the more confident - and dare I say proud - we’ll feel about our achievements. It’s time to step into authorship - are you ready? Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Selling books goes far beyond launch week - but you know that, right? The challenge can be sustaining momentum and enthusiasm for your book so it continues to sell way past the first few months of its life. It’s something I see time and time again from authors I work with - but it’s also something I’ve struggled with myself. In this episode, I share some of my best strategies for long-term sales success — from people I’ve worked with (hello, Sunday Times bestseller) and also from authors I follow. During it, you'll discover: How to sustain enthusiasm and motivation for long-term book-selling Practical strategies for both online and offline sales - it’s packed full of stuff you can start doing today! The simple way in which a bestselling author continues to successfully promote her book on Tiktok and Instagram - years after its release Why I believe long-term selling is challenging for authors and how you can use so much of the content you already have to keep talking about your book long after it’s released. And LOTS more! Selling books long-term needs a strategy - you can’t wing it or assume you’ll still have as much excitement about your book two years from now. But in order to keep sales coming in, you have to keep talking about it. This is an episode that’s going to help you get on top of your selling game - and you’ll walk away with so many fresh ideas and strategies, you’ll be chomping at the bit to get started. Enjoy! Books/resources mentioned in/linked to this episode: Lucy Werner’s books - Hype Yourself and Brand Yourself More Sales Please - my conversation with sales expert Sara Dalrymple Dr Julie Smith on IG - for book promo inspo Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

What’s it like to be published by a ‘big 5’ publisher? How can you find time to write when you have a job, a young family…and a global pandemic to contend with? These are just a few of the questions I ask this month’s guest - Dr Emma Hepburn - aka @thepsychologymum. Emma is a clinical psychologist with expertise in neuropsychology who has over 20 years of experience working with and treating mental health difficulties and working with brain conditions in both the NHS and private sector. She is the author of four books, including “A Toolkit for Modern Life,” “A Toolkit for Happiness,” and “A Toolkit for Your Emotions.” She has been featured on the BBC, in the Huffington Post, and the Sunday Telegraph and has a regular column in Psychologies magazine. During our brilliant chat, we discuss: Emma’s author journey, including her experience working with one of the Big Five publishers - Hachette - and why she believes great books come from having a great team around you. Why we can struggle with imposter syndrome as writers - and often don’t even call ourselves authors, despite having written several books. The opportunities that being an author has given her - helping her spread her message further - and why timing played a part in the success of her first book - March 2020, anyone? How Emma managed to fit in writing during the years of COVID - particularly when working for the NHS - and the different experiences she had writing each of her books when it came to time management! And LOTS more! I’ve been a big fan of Emma’s since I started reading her monthly column in Psychologies magazine - not to mention her artwork on Instagram, which is incredible at demystifying the brain and giving her audience practical tools to help with their mental health. This is a wonderful conversation, so I hope you enjoy listening to it as much as I enjoyed having it! Connect with Emma and her books: Instagram Emma’s books Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Are you a non-fiction writer looking to leverage the power of AI to enhance your writing process? From research to editing, AI-powered tools can help you streamline your workflow and create better content faster. In this episode, I share my top picks for AI tools to assist you at every stage of the writing journey. During it, you'll discover: How AI can help you find relevant information quickly during the research phase, saving you countless hours of trawling through articles and publications. AI tools for brainstorming and outlining so you can easily generate new ideas and structure your book. How AI-powered editing and proofreading tools can help you refine your manuscript and catch errors you might have missed. My favourite AI tools for writers, including Othersideai, Copy.ai, Writesonic, and Grammarly - and how to use them effectively. And LOTS more! Incorporating AI into your writing process doesn't mean replacing your ‘humanness’ - i.e. your creativity and expertise. Instead, it's about tapping into these powerful tools to enhance your skills and free up more time for the actual writing. Hurrah! Whether you're a seasoned author or just starting out, this episode will provide practical insights and recommendations to help you harness the power of AI in your non-fiction writing. Enjoy! Books/resources mentioned in this episode: Episode 28 - Using AI to Write Your Non-Fiction Book The Creative Penn Podcast - How Generative AI Search Will Impact Book Discoverability in the Next Decade Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Once you’ve finished your first draft, you might be wondering what on earth to do next! Do you send it straight to your editor? How can you refine it down to a draft you can be proud of? In this episode, I share my step-by-step guide to self-editing your manuscript before you send it to a professional. During it, you’ll discover: Why it’s important to self-edit your work and how to get your manuscript into the best shape possible before sending it to an expert. The five stages to self-editing and how to approach each of them with confidence - plus two additional tips to help you through the process. The right time to send your work to beta readers so you can get that all-important feedback before publication. And LOTS more! Self-editing can feel daunting if you’re a first-time author - especially if you don’t feel confident in your grammar and punctuation skills. But this isn’t about perfection; it’s about getting your manuscript into as good a shape as YOU can before handing it over to the pros. Using the stages I share in this episode, you can be sure your editor will be in the best position to do their magic! Enjoy! Books/resources mentioned in this episode: Episode 34 - with guest editor Jessica Brown Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

If there’s one thing that matters above all others when it comes to writing, it’s mindset. You could be the greatest writer ever, but if you can’t get past your blocks and put the right head on your shoulders, it means diddly squat. So, I’ve dedicated this episode to helping you shift your thinking and develop an approach that will move you forward. During it, you’ll discover: How to embrace the ‘shitty first draft’ so you can stop overthinking and start writing! What to do when imposter syndrome and the inner critic set up camp and try to bring you down How to banish any limiting beliefs about your writing ability and feel more confident Why embracing a growth mindset over a fixed mindset can help you develop a fresh new perspective. And LOTS more! So many incredible authors have been left undiscovered or unread because they couldn’t grasp the mindset stuff. Believe me, it matters more than your writing skills. Get the right perspective, and you’ll find you have what it takes to get your book over the finish line. And hey, you’ll even enjoy it more along the way! Winning! Books/resources mentioned in this episode: The 5 Second Rule - Mel Robbins Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Foundations Programme - all the information you need to join the next cohort Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Today is a milestone episode, and to celebrate, I thought we’d talk about something I think has the most profound impact on writers I work with - good writing habits! After all, they make the difference between ‘thinking’ about writing a book and actually writing one. But what do good writing habits actually look like? Well, that’s where Atomic Habits comes in - a book that’s proved to be a game-changer for writers seeking to build and maintain the habits necessary to bring their own projects to life During it, you’ll discover: Why adopting the identity of a ‘writer/author’ can help you embrace the regular habits you need to be successful How ‘habit stacking’ can make learning new writing habits far easier and how I’ve done this when building a regular writing practice Why designing your environment can really help to make writing a natural and attractive part of your daily routine And LOTS more! Atomic Habits has had a big influence on my writing career - it’s no surprise it’s one of the biggest-selling non-fiction books of all time. Hopefully, this episode has given you a taster of how you can apply it to your writing practice, giving you the boost you need to build regular habits that help you get your book finished. Enjoy! Books/resources mentioned in this episode: Atomic Habits by James Clear The Power of Habit - by Charles Duhigg Tiny Habits - BJ Fogg Switch and dial article - Eric Nelson on LinkedIn Adam Grant on The Diary of a CEO podcast - values and beliefs How to Write and Embrace Your Shitty First Draft - CHW episode #23 Growth Mindset Principles for Writers - CHW episode #15 Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Foundations Programme - all information and waiting list for the next cohort. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Does social media overwhelm you? Are you struggling to attract new readers on your platforms? Well, have I got the guest for you! Nicola Washington is a social media strategist who specialises in teaching writers how to use Instagram to build their readership. After 12 years as a secondary school teacher, Nicola retrained as a social media manager and spent seven years working with small businesses and brands. At the start of 2023, she pivoted to supporting writers with their online profiles, bringing her work life more in line with her passions. Listen to discover: Common problems writers have when using social media - and, more importantly, how to use it to connect with your audience and have them chomping at the bit to buy your books. How to make social media a manageable task when it comes to book promo - to take away the overwhelm which can stop many authors from using it to promote their books and build a community. The emergence of Substack as a platform for writers and what we’re both learning from the experience - if you’re thinking about joining it, we share what we think are the great bits about it - and the not-so-great. Nicola’s top tips for using social media to your advantage - and some simple, practical strategies to adopt when building it into your author brand. And lots more! Whether you're a seasoned author or just starting out, this episode is packed with simple, actionable strategies to help you harness the power of social media and build a thriving community around your author brand. So, grab a pen and paper, and get ready to take your social media game to the next level Enjoy! Further resources Connect with Nicola: Website Instagram Substack My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Information about my Foundations group programme Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

It’s all too easy to lose confidence when writing - after all, we’re putting our work out into the world for people to read, and that can test anyone’s courage! But a lack of confidence becomes a problem when it stops you from writing or publishing your work - which leads to frustration and disappointment for you, the aspiring author. Well, that’s where this episode swoops in to help! During it, you’ll discover: The seven most common reasons writers lose confidence and why - perhaps you’ll recognise yourself in a few of them! How my own confidence is currently being challenged during my novel-writing journey and how it’s linked to the four stages of competence that we all go through when learning/doing something new. Simple strategies you can put in place immediately to help you feel more confident and trust that you do have the ability to write the book you aspire to write - because you really do! And lots more! We all go through periods where we lack confidence and wonder whether we’re ‘good enough’ to write a book. It’s natural when attempting something you’ve never done before - and even if you’re an experienced writer, those thoughts and doubts can creep up on you when you’re least expecting it. I hope this episode gives you the boost you need to sit at your desk with a renewed sense of courage and determination and, most importantly, with a smile on your face. Further resources My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Foundations Programme - all information and waiting list for the next cohort. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Creative energy can make or break your book-writing process - when it’s lacking, things become frustrating. You lose enthusiasm for your project. It can also lead to burnout. So what can we do as writers to look after our energy? How can we avoid losing motivation to write and cope when our enthusiasm levels dip? This episode is here to help you. You’ll discover: My own struggles with maintaining creative energy these past few months - and how it’s impacted my writing journey and processes. How reflecting on ‘memento mori’ - the inevitability of death - has made me realign what’s important to me when it comes to where I focus my energy. Four things we can all do to keep our creative energy flowing and maintain momentum with our writing. And lots more! My creative energy is one of my most treasured things in life - and I know how important it is to cherish it. Actively protecting our writing time is the only way forward. It’s not selfish or indulgent - it simply means we can share our best work with the world and, most importantly, enjoy the journey. Further resources Books mentioned in this episode: Bird by Bird - Anne Lamott The 5 Regrets of the Dying - Bronnie Ware My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Foundations Programme - all information and waiting list for the next cohort. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

What makes a non-fiction book successful? What are the essential elements you need to consider before you write a single word? Well, for me, there are three and I’ll be sharing them in this week’s episode. You’ll discover: The three pillars that make for a strong foundation when writing non-fiction - and why you need all of them in place to hold your book together. One of the common mistakes aspiring/first-time authors make when deciding on their book’s concept and theme. Why psychology plays an important part in fully understanding who your ideal reader is and how your book can help them And lots more! This episode is jam-packed with ideas to help you grasp the essential foundations of writing a nonfiction book that's not only marketable but will actually sell! It’s also a sneak peek into the work I do with authors in my group programmes and workshops and 1:1 mentoring. Bring your notebooks! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Have you ever wondered what it takes to publish multiple books? Perhaps your first one has given you a taste of how exciting the writing journey can be. On this week's podcast, I talk to multi-published author Shelley Wilson. She's a self-confessed word nerd with a passion for storytelling, a love of exclamation marks, and a mission to inspire and entertain. She’s an English multi-genre author of YA fiction and motivational self-help titles. During our brilliant conversation, we chat about: The incredible success of her debut nonfiction book, ‘How I Changed My Life in a Year’ - selling 20,000 copies - and why community and building your author platform is so important. Her hybrid publishing model —both with her traditional publisher and through self-publishing—and her experience when one of the ‘Big Five’ publishers got in touch! Just goes to show you never know who’s reading or listening to your stuff. Why we can underestimate the emotional journey we’ll go on when writing - and why self-compassion, vulnerability and kindness are an essential part of our author toolkits. Shelley's habits for getting her bum in the chair and continuing writing—and the power of a realistic deadline. And lots more! Shelley really is an inspiration to me - she’s published 20 books - but what I loved most about talking to her was how much she wants to help others succeed, too. Warm, funny and incredibly knowledgeable, Shelley really is someone we can all learn a lot from - no matter where we are in our own publishing career. Enjoy! Further resources Connect with Shelley: Website Social Media Shelley’s Books My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Subscribe to my Substack, The Write Stuff, for advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Let’s get honest for a minute - who else sabotages their author goals by endlessly putting their writing off? 🙋‍♀️I see you - and I feel you! So the question is, how about we take back control and stop putting off what we really want to do? It’s time for some procrastination solutions with a little tough love in the mix! In this episode, you’ll discover: The incredibly bonkers ways I’ve avoided writing, not to mention how I even procrastinated during early labour. But if I can change my friend, so can you! Why our ancient brains keep steering us to instant gratification despite knowing we’ll hate ourselves later. It’s hardwired but beatable. My fave science-based focus hacks you can use when procrastinating over your writing - once you understand why we procrastinate, you can find strategies that work - I promise! And lots more! So, if you’re ready to nip procrastination in the bud and get focused on your writing, this episode is for you. It’s one of my favourite ones yet because it’s got so many SIMPLE, PRACTICAL tools you can use right away. Enjoy! Further resources Books mentioned in this episode: The 5-Second Rule by Mel Robbins The Big Leap by Gay Hendricks Power Hour by Adrienne Herbert My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Before you write a single word of that book you’ve been dreaming about, you need a strong proposal in order to get the green light from a publisher. So, what do you need to include, and how can you showcase your expertise in a way that will get the attention of the right people when it comes to publishing your book? This episode is your beginner’s guide to writing and understanding what a book proposal actually is. Listen to discover: Why a book proposal is essential if you want to be traditionally published - but why it’s a great idea for self-publishing authors to put one together, too. The different sections you need in your proposal and why - you’ll definitely want your notebook at the ready! Why it’s so important to choose the right publisher for you and avoid sending out blanket proposals to them all. And lots more! So whether you’re aspiring for traditional publication or you’re going down the independent route, this episode will help to give you clarity on the process and help turn your book idea into a compelling proposal. Enjoy! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

With more authors embracing independence, having a practical guide on successfully self-publishing is vital to avoid the overwhelm and frustration that many new writers can feel. So, if you’ve been struggling with what the process actually is, as well as what you need to do and when, this episode is for you. Listen to learn more about: Evaluating major platform options - weighing benefits of Kindle Unlimited exclusivity vs expanded distribution through aggregators like Draft2Digital. Revenue models - including how standard royalty rates work across ebook/print/audio formats and various sales channels. Step-by-step publishing process guidelines regarding key milestones - including metadata like covers/blurbs, your book launch and post-release marketing essentials. As always, I’m here to try and simplify the writing and publishing process for authors - and this episode offers you practical self-publishing foundations, from platform selection to production to marketing, so you’re able to avoid the common pitfalls on the path to publishing independently. Enjoy! Further resources Previous episodes that are mentioned in this episode: Episode 14 - Building Your Book Team Episode 34 - The Role of an Editor with Jessica Brown Episode 25 - Using Social Media to Sell More Books Episode 29 - Email Marketing for Authors The Creative Penn Podcast - episode about AI My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Often, for authors, promoting and marketing a book can often feel more intimidating than the writing process itself. However, making meaningful connections with your readers is key in today’s publishing landscape. In this episode of the Creating Happy Writers podcast, I chat with expert publicist Isabelle Knight about methods you can use for strategically sharing your stories and voice with wider audiences - in the hope of demystifying the process and taking the overwhelm away. Listen to discover: The importance of your brand/author story when it comes to promoting your book and bringing readers on the journey - Isabelle believes in a holistic approach to PR and that your readers will want to buy your book if they feel connected to you. What you can do if you’re an introvert - both Isabelle and I believe that in today’s book-selling climate, you can’t hide behind your words and hope the book will sell itself. Having said that, we know it can be daunting, so we discuss practical ways you can make PR manageable for you. How you can be in control of the story you share about yourself in the PR process - including when talking to journalists and publications. And lots more! What I like most about Isabelle is how she truly understands how overwhelming the whole PR and marketing process can be, and she’s excellent at breaking it down into manageable and - dare I say - enjoyable - chunks. Hurrah! Enjoy! Further resources Connect with Isabelle: Website Instagram LinkedIn Download her free guide - Top 10 Tips for Authors to Build a Brand My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

The stats speak for themselves. When it comes to published non-fiction, female writers are still at a disadvantage. Only 35% of non-fiction prizes are awarded to female writers. Just 26.5% of non-fiction book reviews go to women. Advances tend to be lower, and we’re often left off end-of-year ‘bestseller lists’. Research shows that we’re often told to ‘leave the big subjects to the men’, too! However, the tide is slowly turning. Deep in the bowels of the publishing world, change is afoot. Women are no longer accepting this as the way things are. Bold new thought leaders are emerging. But there’s still a long journey ahead. And I’m determined to be part of it. It’s why I’ve dedicated this episode to reminding you of the true benefits of writing that book you’ve been thinking about and how it can change your life - and your business - in ways you can’t even imagine. Listen to discover: How writing a book clarifies what you stand for and helps to position yourself as an authority in your niche. Why your book is more than just a book - and how it can expand your business model, opening the door to collaborations and opportunities that can bring in more income. How stepping into thought leadership empowers you to believe in yourself and your message. Why now really is the time for female thought leaders to publish their books and own their space. Business book boys’ club - be gone! And lots more! When your audience sees you confidently stepping into the space that only you can occupy, big things start to happen. And there’s no better way of doing that than by bringing all your knowledge, expertise and experience into a business book. Let 2024 be the year you write yours. Enjoy! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

You want to write a book to grow your business, but when the heck do you find the time to actually write it? It’s a struggle, right? Not only are you running a business, but you’ve got that other little thing called ‘life’ that also eats up your time - be it kids, hobbies or caring for elderly relatives. You don’t want to lose sight of your business goals either. It’s a juggle, that’s for sure. So, how do you fit writing in? Well, that’s where this episode comes in, swooping in to help you. Listen to discover: Simple tips that have enabled me to write seven books while working a full-time job and then while running a business Clarity on when and where you can realistically fit writing into your busy schedule Three simple strategies you can start implementing today to open up more time for writing. And lots more! If you've been struggling to find time to write your non-fiction book amidst your business and personal commitments, this episode is for you. You'll walk away with an actionable plan and motivation to start writing - even within the busiest of schedules. Enjoy! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Have you ever wanted a sneak peek into how a published author's writing process actually works? Or what key phases they go through, and the order in which it all needs to happen? Well, step on in because today I’m giving you an exclusive look at my proven step-by-step process for writing and publishing my non-fiction books. Here's what you'll discover: The 10 essential stages I use to take a book from initial concept all the way through to finished manuscript - distilled from a decade of experience. At what point in the process I tackle key tasks like securing my book editor, and why nailing down certain things early is crucial. Why having an intentional system in place alleviates anxiety and allows you to truly enjoy the writing process - goodbye, guesswork and frustration! And loads more insights for you from my personal journey. I’m often asked about the process, and I thought this was a great time of year to explore it with you so you know what lies ahead as you go on your own writing and publishing adventure. Enjoy! Further resources My 12-week group writing programme - Elevate - is now open! All the info you need is here. My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

I’m thrilled to welcome this week’s guest author onto the Creating Happy Writers podcast - the rather marvellous Sara Dalrymple. Sara is a sales and business mentor and strategist for small business owners who need more sales, more consistency and more ease. Her 20 years of sales experience and simple, actionable advice have helped hundreds of business owners transform the way they feel about selling and achieve sustainable sales through confident, sleaze-free promotion. And she’s packaged all that expertise up into her first best-selling book ‘More Sales Please’ - released in January 2024. In our fab conversation, we chat about: The power of authenticity in writing and business - and the importance of showing up online as your true self so that readers and clients feel connected to you. Sara’s own writing journey - from winning a book deal off the back of a Book Proposal Challenge to actually sitting down to write the bloomin’ thing. What we can all learn from Beyonce and Arnold Schwarzenegger about book promotion and sales - it’s not what you might think! And LOADS more. One of my favourite conversations to date - it’s packed full of great advice for writers and small business owners everywhere.

At the start of the new year, I wanted to give you some lessons I’ve learned that will help you as you move forward with your writing in 2024. Ten years in the writing chair has taught me a lot, and in this episode, you’ll discover: The one piece of advice that has enabled me to write seven books in eight years - and it’s a method I still use to this day! Why I believe writing doesn’t have to take up all of your time and energy on any given day - and how a simple, daily commitment to writing has enabled me to publish books in all different genres. My golden rule for coping with imposter syndrome and that negative inner critic - it doesn’t go away just because you write multiple books! These ten lessons have stood the test of time, and I continue to use the strategies I share in this episode no matter what I’m writing. I hope they give you some food for thought and some techniques to try over the coming months and years! Enjoy! Further resources: Books mentioned in this episode: Atomic Habits - James Clear Big Magic - Elizabeth Gilbert The Compound Effect - Darren Hardy If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

It's the end of 2023, and for the first time ever, I'm giving you an honest overview of my writing year - what's gone well, what hasn't quite gone to plan and what I hope to achieve in 2024. It's full of reflection and lessons learned, as well as stories about my writing process, events I've been to and the books you can hope to see from me in 2024. I really hope you enjoy this episode and it gives you the inspiration to keep on writing next year and, as always, enjoy it along the way! Further resources: If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music

Have you ever wondered what an editor actually does? Do you worry about sending your book for editorial review? Are you unsure as to which editor to work with? All perfectly normal things to ask about the editorial process. That’s why I’m delighted to welcome this week’s guest to the podcast - my editor, Jessica Brown. Jessica is an experienced non-fiction editor - having worked on over 100 titles across a range of genres. From first-hand experience, I can tell you that she’s brilliant at what she does! During our wonderful conversation, we chat about: What an editor actually does - and the three core types of editor you’re likely to encounter on your book writing journey, how they’ll help you at the different stages and which ones are non-negotiable if you’re on a budget! What to expect when working with an editor and how to cope when getting editorial feedback on your writing - especially if you don’t agree with them! We also cover what you should look for in an editorial report to get the best experience for you and your book. Finding a reputable editor - how can you find someone with the experience and credentials to edit your book to a high standard? Do you need to have your book edited before approaching a traditional publisher? And loads more - it’s such a valuable conversation! Jess’s true passion is supporting self-publishing authors to publish business-building books through a truly collaborative approach to the editing process - and I’m sure you’ll hear that in today’s episode! She’s one of the best editors I’ve ever worked with on my books. I hope our conversation gives you the confidence and knowledge to pursue a brilliant relationship with your own editor - writing a professional, high-class book really is a team effort, so finding an editor who really ‘gets’ your work is a must. I hope you enjoy listening! Further resources: Connect with Jess via her website, on Instagram or LinkedIn If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Writing the introduction to your business or non-fiction book is one of the hardest parts of the writing process. How do you do it? What should you include? When is the best time to write it? When working with authors, it’s often the introduction that we work on the most because it’s so important to get it right! In this episode, I share some advice to help YOU with yours so you can avoid being overwhelmed and confused and get crystal clear on the most important aspects of writing one. During it, you’ll learn: How to structure your introduction - the three non-negotiables I teach everyone to include. What the introduction is actually for, and why it’s essential to hook your reader from the very first sentence. One simple yet crucial tip to make the whole process easier - you won’t believe how much of a difference it makes! And so much more! Writing introductions is hard; there’s no denying it. But once you learn the key elements that make up a thought-provoking and entertaining one, you’ll be well on your way to success. I hope you enjoy listening! Further resources: You can listen to more about getting feedback on your writing by reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my monthly newsletter - The Write Stuff - on Substack. It’s full of advice on writing and publishing a book in your niche - as well as my thoughts on creativity, business and personal growth. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Often, when we hear the phrase ‘market research,’ it sounds as appealing as a trip to the supermarket to do the weekly food shop. You know you have to do it, but it’s not the most exciting way to spend a Tuesday. However, when it comes to writing a successful non-fiction book in your niche, it’s crucial. After all, you want to write a book your readers will love, right? So, how can you complete your market research without it becoming a yawnfest? You’ll get all the advice you need in this week’s episode. During it, you’ll learn: What we can learn from coffee shops when conducting market research - and why you don’t even need to leave the sofa to seek out what your target readers want. How to use book reviews from your competition to your advantage and make your book even better. Why it’s not all about industry trends and how your current audience is the ticket to writing a book people actually want to read. And so much more! Market research is an integral part of writing a book - without it, you’re starting from a difficult position, and it can impact the book you end up writing. By following the advice in this episode, you can then create a strategy to reach your target audience and maximise your sales potential. I hope you enjoy listening! Further resources: You can listen to more about getting feedback on your writing by reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my monthly newsletter - The Write Stuff - on Substack. It’s full of advice on writing and publishing a book in your niche - as well as my thoughts on creativity, business and personal growth. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Do you struggle to sit down and write consistently? Are you forever trying to make the words flow perfectly on the very first attempt? If that’s you, you’ll love this week’s episode with my brilliant guest, Vicki Weinberg. Vicki offers product creation support and specialises in selling on Amazon. She is also the host of a weekly podcast for product-based entrepreneurs - Bring Your Product Idea to Life. Her book ‘Bring Your Product Idea to Life: Your Step-by-Step Guide to Creating a Product to Sell’ was published in June 2023 and takes you on a journey from developing your product idea to finding suppliers and launching it. During our wonderful conversation, we chat about: - how Vicki used her extensive back catalogue of podcast episodes and blog posts to help her write her book, which serves as a great reminder for you not to start your book from scratch - using case studies and client stories to enhance your book and how to approach people so they’ll say yes! - Vicki’s approach to the writing process - she is one of the fastest, if not THE fastest, writing client I’ve ever had and she's got some words of wisdom to help you get your butt in the chair consistently! This fantastic conversation will inspire you to look at what you’ve already got in the content back that can help you write your book. It’ll also drive home the power of the ‘little and often’ approach of which I’m such an advocate. Enjoy the episode! Further resources: You can find Vicki’s book - Bring Your Product Idea to Life - here! Connect with Vicki via her website, on Instagram or LinkedIn If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music This podcast was produced by Suzi from Story Publishing *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

As an author, getting feedback on your writing is arguably one of the hardest things to do. What happens if it’s awful? How can you get the most out of your editorial experience? What if you disagree with your editor or beta reader? Oh, it’s a tricky one, that's for sure. But I’ve got some advice up my sleeve to help you accept feedback with ease and actually use it to your advantage. During the episode, you’ll learn: Why mindset matters most - and how to prepare for a feedback session so you’re not stressing yourself out. The types of questions to ask your editor when the time comes - and what you can expect in a feedback session. How to cope if the feedback isn’t what you wanted or expected – and how to move on with confidence. And so much more! Feedback is an integral part of writing. Without it, we can’t move forward and make our work better. But that doesn’t always make it easy to hear - and you’re certainly not alone if you feel nervous before your feedback session. Hopefully, this episode will empower you to go into the process confidently. I hope you enjoy listening! Further resources: You can listen to more about getting feedback on your writing by reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my monthly newsletter - The Write Stuff - on Substack. It’s full of advice on writing and publishing a book in your niche - and my thoughts on creativity, business and personal growth. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Email marketing is one of - if not the - most important parts of your writer brand. To effectively sell books over the long term, you can’t just rely on social media. Building a list of fans and readers away from these popular platforms is necessary if you want long-term success. But what should your author newsletter cover? What should it be about? How often should you send emails to your list? You’re about to find out in this episode. As you listen, you’ll learn: Why you must build your list of followers away from social media and how you can engage them to join yours. Ideas for content you could include in your regular email newsletter to bring people on your writing journey. How to make writing email newsletters manageable for you and your workload! And so much more! As writers, we must embrace email marketing to build a community that actively looks forward to our books and keeps them engaged with our work. It can feel overwhelming to know where to start or how to include book-related news into your existing newsletter. By the end of the episode, you’ll have ideas on how to build an email newsletter that works for you and your audience. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

AI has been a hot topic in recent months for all of us - whether in the business world or in the writing world. We can’t avoid it, and, in my opinion, neither should we. But the question remains: how can we use it to write our books, and, most importantly, how can we use it responsibly and ethically to feel good about the process? In this episode, you’ll learn: About the surge in AI technology and what it means for authors - including the most recent advice/rules to come from Amazon. How you can use AI to help you write your book - including what kind of prompts will give you the best results. How to be ethical in your use of AI and what to avoid so you still feel your book is a true representation of, well, you! And so much more! AI isn’t going anywhere, so we need to learn to embrace it and use it with confidence. Things are changing all the time, but I’m hoping this episode will give you a sound understanding of the basics, as well as some tips to help you on your writing journey. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

I'm thrilled to welcome Anna Zannides onto the podcast for my very first author interview - and what a conversation we had! Anna is a published author, a UK-listed Mindfulness Teacher, and an accredited Life Coach with a background in education. She specialises in working with young people and individuals facing the challenges of cancer, loss and bereavement. Her book ‘How Did I Get Here?’ was published in August 2023 and delves into the story of her courageous journey to reclaim her identity, while also serving as a beacon of hope and inspiration for those facing their own life challenges or questioning the path they're on. During our wonderful conversation, we chat about: - Anna’s somewhat unplanned journey to being an author and her reasons for writing this particular book. - Why so many of us stop believing in ourselves and in our potential. - Her writing process - which included getting up at 4am - and how her regular practice of solitude helped her creativity. - The challenges she faced being bi-lingual and how she feels it’s actually made the book more accessible to others. This really is a brilliant conversation that will have you thinking about the way you view yourself as an author, how self-belief really can make all the difference and why it’s so important to see ourselves for who we really are. I’m so happy Anna’s was able to share her experience of writing and publishing - and I know her story will really resonate with you, wherever you are at on your own writing journey. Further resources: You can find Anna's book - How Did I Get Here? - here! Connect with Anna via her website, on Instagram or on LinkedIn If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Knowing how much of your personal story to use in your business book or self-help book is a tricky one. You’re not writing a memoir, after all. But if you don’t include it, your book can lose that connection to the reader. So what’s the answer? Luckily for you, this week’s episode is going to cover all that and more. You’ll learn: How to get the right balance between telling your story to motivate and inspire people… and just oversharing stuff that isn’t relevant. Why using your story can make your book far more memorable to your readers and will encourage them to recommend it to others. Why shying away from being vulnerable could be the worst mistake you make with your writing and the key role emotions play when attracting readers to your story. And so much more! By the end of the episode, you’ll have a far better understanding of the power of story - but most importantly, the power of sharing YOUR story. It really is the fundamental difference between a good book and a great one. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Social media is an overwhelming beast at times. Which platforms should you be on if you want to sell your books? Are there any you shouldn’t be on? How can you create a community of avid readers? So many questions that it’s no wonder authors struggle to know where even to begin. But don’t worry; I’ve got you covered with this episode devoted to all things social media. We’ll dive deep into: What I’ve learned from being part of a social media campaign for a Sunday Times Bestseller - and how it can help us all sell more books! Where you should show up on social media and why - heads up, it’s not about being everywhere all at once. How you can build your book into your wider content marketing strategy and the easy way to save time on creating posts. And so much more! By the end of the episode, you’ll know how to use social media to leverage your book best and get more readers. It doesn’t have to be overwhelming, and it doesn’t have to take up all of your time, I promise. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Ah, writer’s block. Seen as a curse or a disease on many unsuspecting writers, it’s actually, more often than not, procrastination in disguise - and that’s something we’ve all experienced in one way or another. But I’m here to tell you it doesn’t have to be this way, and in this episode, you’ll discover five ways to beat the block, take action and get some consistency back into your writing life. We’ll dive deep into: Truly understanding why we feel blocked with our writing - because if we understand we can do something about it! All the techniques I’ve used - based on neuroscience - that have helped me each time ‘the block’ has reared its ugly head. How writer’s block can be linked to constipation (yup, you read that right!) and how taking time away from your manuscript might actually be what the doctor ordered! And so much more! By the end of the episode, you’ll have a better understanding of why we can sometimes feel blocked when it comes to our writing and, most importantly, what the bloody hell to do about it when you feel stuck. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. Books mentioned in this episode: Bird by Bird - Anne Lamott The 5 Second Rule - Mel Robbins If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Writing the first draft of your business book is often an overwhelming thought. How should you do it? What if it sucks? How can you keep going when it all feels rather shitty? Yes, yes. All of those feelings - and more. Well, this episode is here to stop all that and to give you the confidence you need to tackle your first draft like a pro. In it, you’ll discover: What famous authors have done to get past their first draft woes - including Terry Pratchett, Anne Lamott and Greg McKeown - and how we can learn from them. What you should do before you even write a word of your first draft to make the process far more enjoyable - and get the bloody thing written! The one thing I would tattoo on every author’s forehead if I could - it’s something all my clients say has helped them stop procrastinating and sped up their writing. Where I think research fits into the process and why I never read anything I’ve written until the very end of my first draft. And so much more! By the end of the episode, you’ll have some tools to use to build some writing consistency and get that first draft written - and your business book one step closer to publication. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. Books mentioned in this episode: Essentialism - Greg McKeown Effortless - Greg McKeown Bird by Bird - Anne Lamott Flow - Mihaly Csikszentmihalyi If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

One of the questions I’m asked the most about writing is whether the idea someone has for a business book is a good one. It’s natural to worry about whether the hard work you’re putting into your writing will pay off in the long run. So, I’ve put together some advice for you so you can be sure your book has the best chance of success. And while there’s no guarantee of sales or people’s glowing opinions, you can put yourself in a good position for both of these things. In this episode, you’ll discover: Why you need to embrace the vulnerability that comes with writing a book - and how you can tackle that fear of judgement. A checklist to go through so you feel confident in your idea and have the clarity to move forward. Whether there’s such a thing as too many books within your niche area - should you add to an already saturated market? If you should write a book because people tell you it’s a good idea… And so much more! By the end of the episode, you’ll feel confident to write the best book you possibly can. And if it brought up problems with your initial plan, you'll now feel empowered to test the merits of a different idea instead. I hope you enjoy listening! Further resources: You can listen to more about your publishing options by listening to Episode 8 or reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Welcome back to Season 2 of the podcast, and we’re kicking off with a bang! Often, September feels a bit like January for business owners and writers alike - we’ve hopefully had a bit of a break over the summer, and we’re now ready and raring to go. It’s natural to set some goals - including ones for your writing. But what if you took a slightly different approach to this process? In this season opener, you’ll find out more about: Why changing my approach to goal-setting led me to have the best year in professional and writing life in 2021. Strategies you can take from this to apply to your own goal-setting - and why it’s time to let go of the reins. A simple technique I’ve used to write my six books that keeps me motivated and making progress EVERY day - it’s a bit geeky, but it makes all the difference to whether my books get finished. And so much more! Goals should be enjoyable and possible to achieve - you don’t have to do it the way the gurus tell you. Perhaps it’s time to take your hands off the wheel and let go of your need to control exactly how things will pan out. I hope you enjoy listening! Further resources: You can listen to more about your publishing options by listening to Episode 8 or reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

It’s the end of Season 1 of the Creating Happy Writers podcast, and I asked listeners to write in with some of their questions about writing and publishing their non-fiction books. And you guys didn’t disappoint! In this season finale, you’ll find out more about: The secrets to successful book launches - using my experience of working on the campaign for a Sunday Times’ Bestseller… What hybrid publishing can offer - and what it actually means! How to decide the price of your book when you’re ready to hit publish - something that often feels like it needs to be an exact science! What to do if you can’t afford help from ALL the professionals - and the ones I think are ‘must-haves’ when embarking on self-publishing And so much more! Special thanks must go to Anna, Tracey, Vicki and Nia for their cracking questions - I really enjoyed answering them. I hope you enjoy listening! Further resources: You can listen to more about your publishing options by listening to Episode 8 or reading this blog post here. Books mentioned in this episode: Hype Yourself by Lucy Werner If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Outlining really is the best way to plan and structure your book - it stops you from facing the blank page each time you write, and it also means you get your message across in the right way for your reader. For me, it’s an essential step of the writing process and one that all non-fiction writers should take to get the best possible book written. But how do you create an outline? Don’t worry; you’ll discover the whole process in this episode. You’ll learn: The essential stages of outlining - so you don’t miss out the critical elements of your book’s structure Why the TV show Grand Designs is closely related to the outlining process - and what you can learn from house-building to help you approach it in the best way Which sections you should be putting into each chapter so your book is structured in a logical and helpful way for the reader And so much more! Outlining your non-fiction book takes the pressure off writing your first draft - it gets things moving, which is the first hurdle. It’s the force that pushes past inertia, so momentum kicks in. I know it can feel like a complex process, but once you get into the swing of things, it does get easier and takes on a life of its own. And this episode will help you on your way! Enjoy - and happy outlining! Further resources: You can read more about publishing in this blog post. Books/resources mentioned in this episode: The Compound Effect - Darren Hardy If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Think storytelling has no place in non-fiction - think again! In this episode, I’m diving into the science of storytelling and why I believe it’s an essential part of any business or self-help book. You’ll learn: Why stories are hard-wired into the human brain and how you can use this to your advantage when inspiring and motivating your readers. The science behind storytelling and its effects on four key hormones in the body - yes, really. You want people to feel a certain way; it’s about tapping into the right hormone at the right time. The types of stories you should include - and whether it’s a good idea to share your own. And so much more! Do you want people to actually finish your book? Fill it with stories. Do you want your readers to feel inspired by your book and take action? Fill it with stories. Do you want to write a book that’s unforgettable? Fill it with stories. Simple as that. For me, it’s a non-negotiable. And I hope that after listening to this episode, it’s a non-negotiable for you too. Enjoy! Further resources: You can read more about publishing in this blog post. Books/resources mentioned in this episode: David JP Phillips’ TED talk The Magic Science of Storytelling If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

In this episode, we’re delving into the frustrating world of procrastination. Something we all struggle with from time to time - and not just with our writing! It can take many disguises. From convincing yourself today is the day you must sort your Tupperware to find the matching lids to reorganising your clothes into seasonal sets, you’ve done them all to avoid sitting down to write. Perhaps it’s getting a little ridiculous, and you’d like some advice on what to do when procrastination strikes. You’re in the right place! In this episode, you’ll learn: The science behind procrastination and what the latest research can tell you about why you do it - and, more importantly, how to beat it. Some practical tips you can try to overcome procrastination when it strikes and start writing more regularly. What Chandler Bing’s procrastination habits can teach you about what NOT to do when it comes to being productive. How procrastination could actually HELP your writing - and no, I’m not kidding… And so much more! So if you’re seeking a procrastination-free life? This episode is your secret weapon! Tune in for humour, inspiration, and proven methods to beat the procrastination blues. Further resources: You can read more about publishing in this blog post. Books mentioned in this episode: The Chimp Paradox - Prof Steve Peters The 5-Second Rule - Mel Robbins If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Writing a book without really knowing your reader’s journey is a bit of an insult to them - and can be THE thing that means they finish your book and love it… or they don’t. When you’re writing, sometimes you’re so wrapped up in what YOU want to write about you almost forget the reader exists. Now I’m pretty confident you’re not like that. But it’s easy to slip into writing a book without considering exactly how you're going to take the reader on a journey of transformation and change. You’re brimming with ideas and knowledge; you just want to get it down on the page. And I get that. I really do. But before you write, you have to get a clear idea of your reader and their journey. Not only does it make the book far more helpful for them to read, but it also makes it a lot easier for you to write too. In this episode, you’ll learn: Why emotions have a MASSIVE impact on whether your reader will pick up your book - as well as some examples of books I’ve recently read for this exact reason! The three stages of your reader’s journey that you must consider when planning your book’s structure and why! A simple yet powerful activity that can help you put yourself in your reader’s shoes and consider the outcome you want them to have after reading your book. And so much more! Your reader MUST be at the heart of your book - it makes all the difference between a book that someone reads once and never opens again - and one that changes their life. So let’s get to know them and help them in the best way possible. I hope you enjoy listening! Further resources: You can read more about publishing in this blog post. Books mentioned in this episode: - How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off by Donald Miller - Fast Like a Girl: A Woman’s Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy and Balance Hormones by Dr Mindy Pelz - How to Craft a Killer Cosy Mystery: An Intensive Guide to Traditional Murder Mysteries and Writing the Modern Whodunit - by Andrea J. Johnson If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

How would you describe your writing mindset? Are you someone who believes that your ability to write is fixed? That you’ll only ever be able to write at a certain level or with a certain amount of skill? Or are you someone who adopts a growth mindset? Believing that abilities aren’t fixed and that finding things hard is an opportunity for improvement? In this week’s episode, you’ll discover why developing a growth mindset really is the key to writing success and, most importantly, enjoyment. You’ll learn: The difference between a fixed and a growth mindset - and how to recognise them in yourself. Some simple strategies to approach the book-writing journey with a growth mindset and strategies you can use whenever you feel yourself drifting towards a more unhelpful path. Where your type of mindset might come from and how it can impact even the smallest things in writing, life and business. And so much more! You will occasionally fail with your writing, and when that happens, a fixed mindset will rear its ugly head, but that’s okay. It happens to everyone. It’s the awareness that matters, recognising that fixed mindset and doing something about it. Hopefully, this episode will help you do just that. I hope you enjoy listening! Further resources: You can read more about publishing in this blog post. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Publishing your non-fiction book is an exciting time - there’s no doubt about it. However, you can’t do it all by yourself - even if you think you can. You’ve got to build your book team. But who should be part of it? During this episode, you’ll find out just who you need to make your book as successful as possible. You’ll learn: What you can learn from Henry Ford about building a book team - yup, really! The six essential people you’ll need on your team - and why each of them have an important role to play. My views on DIY cover design and why I think you need to avoid it at all costs. And so much more! You don’t need all the answers to publish and launch your book. What you do need is your own team who can supply the knowledge and expertise you require. A team of professionals to get your book into the best shape possible. I hope you enjoy listening! Further resources: You can read more about publishing in this blog post. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Are you determined to get everything ‘just right’ when it comes to your writing environment? Want to make sure it will help rather than hinder your process? In this episode, I’m here to help you create your perfect writing environment - something that doesn’t have to be difficult. In fact, the simpler you can make it, the better. Often, when you procrastinate over having the right pen, notebook, or chair, you’re dangerously close to becoming Goldilocks. But this is often procrastination in disguise. Writing a book is hard work, so this is no surprise - but like any new habit, the best time to start writing is now, not when the muse takes you or the wind is blowing in the right direction. Or when that new Moleskine notebook shows up… (I feel seen…) During this episode, you’ll learn: How to create your perfect writing environment so you can avoid procrastination and get some damn words on the page. Where I write - and why - and how mixing up your environments might NOT be the right decision for you. How our brains can be easily influenced by our environments - and the pros and cons of this when it comes to writing habits. Hope you enjoy listening! Further resources: You can read more about publishing in this blog post. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

In this episode, we look at what you can do if you’ve lost the motivation to write. It happens to all of us - from independent writers like me to the big guns who line the shelves in your local bookshop. You see, writing when you’ve lost motivation is a bit like cleaning the oven. Something you keep putting off because you know it’s going to be hard work and, frankly, sitting down with a cuppa, a Custard Cream and your favourite book or Netflix show is far more appealing. But it’s actually perfectly natural to lose motivation - and something all writers struggle with from time to time, despite what they’d have you believe. So if you’ve lost your writing mojo, don’t worry; this episode will help. You’ll learn: Why visualisation is an amazing motivational tool. You might think it’s a load of woohooery, but it’s powerful stuff that can really help you. How deadlines can actually be your writing BFF - rather than something to fear, they can actually give you that motivation you seek. The TOUGHEST question you can ask yourself to finally get real with your writing - it’s one you might not even want to admit the answer to! So, if you’re in a motivational slump and have lost the love of writing, you’ll find plenty of ideas to help you get back into writing mode. Hope you enjoy listening! Further resources: You can read more about publishing in this blog post. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

In this episode of the Creating Happy Writers podcast, we dive deep into the world of business book planning and uncover the expert strategies that can transform you from a successful entrepreneur into a successful (and happy!) author. Because I get it. You have all the ideas; perhaps you even have a mountain of content from a podcast or a course that you want to distil into a book. But where do you start? How do you organise it all into a book? Well, fear not! I’ve got your back. In this episode, you’ll learn various aspects of the book-planning process, including: The art of big picture planning - and why it is the best way to empty your head of all your ideas to make space for more! The 5-step process I’ve used to plan each of my six books - it’s really simple to follow - and the digital tools I use to help me manage the process more easily. When you should do your research (it’s not when you think!) and the best way to use storytelling and anecdotes to enhance your book even further. So whether you're seeking guidance on refining your book's message or simply looking for inspiration to kickstart your writing journey, this episode equips you with the knowledge and inspiration to transform your entrepreneurial experiences into a remarkable business book. Hope you enjoy listening!

Do you find yourself comparing yourself to other writers? Perhaps wishing that you had the success/ability/popularity they have? It’s very common when doing anything creative to look at what others do and berate ourselves for not doing things ‘as well as they do.’ It’s exhausting, right? Well, it’s time to stop the endless comparison to other writers, and in this episode, you’ll learn how to do just that and start believing in yourself instead. I know it might sound impossible with your current state of mind, but I hope this episode will help you realise that comparison isn’t doing you any favours and that there is a better way forward. You’ll learn: What might keep you suffering from comparisonitis - and how to recognise it. Simple tips you can do right now to leave comparisonitis behind you and move forward with your own writing The lessons we can learn from a Hollywood actor about his approach to comparison and why you should add it to your toolkit immediately. My hope for you is that you can realise there is enough space for everyone in the publishing world. Even in the niche topic you choose to write in. There are enough readers out there to benefit from your book and your message. So be inspired by those authors around you, learn from them, and realise you deserve to stand alongside them and celebrate your own success. Hope you enjoy listening! Further resources: You can read more about publishing in this blog post. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

If you’ve been thinking about writing a book for your business for a while now, you might be wondering what the benefits are. Is it worth all that time, effort and energy? Time that, as a busy business owner, you don’t always have. It’s also an investment - in mentoring, editing and design. You’ve probably got a voice niggling away inside, suggesting it’s just too much of an investment in time (and maybe money) right now, am I right? Well, you’re not alone. Lots of the business owners I work with feel the same way. So I’ve put together a podcast episode that gives you all the answers - and benefits - you need. You’ll learn: The 7 benefits of writing a book for your business - and how it can help you create new streams of income. The experiences other published authors have had off the back of their books - some of which were very unexpected! My own experiences of publishing in different niches and the opportunities that have come from being a non-fiction author. So, is this going to be the year you finally write that business book you’ve been thinking about? Hopefully, this episode will give you the boost and the encouragement you need to finally do it. There are so many brilliant books out there just waiting to be written - don’t let yours stay on the metaphorical shelf. Write the bloomin’ thing and put it in on the literal one! Hope you enjoy listening! Further resources: You can read more about publishing in this blog post. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

As a non-fiction author, you have a range of publishing options to choose from - but which one is right for you? It can feel overwhelming to even know where to start. Will you choose self-publishing or traditional publishing? What about hybrid? What the heck is hybrid publishing anyway? We’ll cover all that in this episode…and more. You’ll learn: The pros and cons of traditional and self-publishing - and why hybrid publishing is becoming more popular among some business book authors. The surprising figures and percentages when it comes to the royalties and money to be made from publishing a book - there’s one you really won’t quite believe! The publishing route I personally favour when it comes to publishing non-fiction and why! Your publishing journey is your publishing journey. It might not be what other people you know have done, but that’s okay. To make the journey as rewarding - and enjoyable - as possible, doing what feels right for your book (and you) is key. And that all starts with knowing your options. Hope you enjoy listening! Further resources: You can read more about publishing in this blog post. You can discover Jane Friedman’s publishing options grid here - it really is fantastic! If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.

Writing a book is tough. It requires you to dig deep and draw on all your resources. But it also requires you to really know who you’re writing for. Yes, you may well have a niche that you work in on a daily basis, but the niche your book sits in might be slightly different. If you really want to be seen as an expert, getting this bit right is vital. In this episode, we’ll explore how you can be certain about the niche you’re writing in and why it’s such a benefit to have clarity before you write a single word. You’ll learn: Why digging deep is so important - including how to avoid being too broad or too narrow! I’ll share two examples of how I chose niches for two of my books so you can really understand the process. How considering your own purchasing habits can help you when thinking about your niche - our daily search engine routine can be really important here! Why, with a more focused niche, you’re more likely to be seen as the go-to expert and attract new clients to work with you. It’s often very tempting to cram as much information as possible into the non-fiction book you want to write. After all, you have a wide variety of expertise, so now is the perfect time to showcase them, right? Well, I hope by listening to this episode, you’ll discover just how important it is to get crystal clear on your niche and the importance of specificity, so you can avoid the one thing all authors dread - a book that never gets finished. I hope you enjoy listening!