Content Is Profit

Are you tired of networking that feels like a chore? Or pointless conversations that lead to nothing? Our friend Victoria Chanel changes how we think about professional interactions. She doesn't just network; she connects with purpose. But, what does that mean, Luis? I guess you'll have to listen to today's episode 😎 I promise it is very worth it. Victoria walks us through her Million-dollar relationship blueprint. It has generated some of the biggest opportunities out there, and is very easy to follow. Thank me later. Here are some of the #GoldenBoulders we go over: How to choose the right events to maximize the opportunities How much money to give, or ask, for every referral. The 1%, 2% and 3% rule. How she ended up on a Yacht after an Ed Mylett's party. Her Sanctioned Women Fighting Event that started it all! We loved every second of this conversations. It unpacks a lot of value you often don't see successful people talking about. Some might say relationships are an art and/or a complicated science. But after today, you will have a blueprint to make them consistently. This will impact your business and life in a very positive way! Enjoy! Connect with Victoria: Facebook Instagram Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Hey fam! Today we bring you a very special episode. This person has a special place in our hearts. Katie has been our coach for the last 2 years allowing us to get to a place of harmony mentally, and in the business. She is an incredible human being that has helped many entrepreneurs and CEO's achieve their business and personal goals. Her frameworks allowed so many, including me, to create growth, intention, and opportunities for our clients and team. For the first time in a long time, she is opening the doors and her program to many more, and I can'e be more excited! She has an incredible background in product design, created and grew her own companies, being featured in the cover of Entrepreneur Magazine, while raising a beautiful family! Today she brings the fire and helps us identify the #1 Mistake she sees in CEOs today! We also talk about: The Unexpected Reason This Is Happening How To Repair It With Your Team How To Align Them Around Your Vision Supporting The Team In Being Accountable Powerful Incentives You’re Missing Out On We are trully honored to bring you this conversastion today! Here is the link to her challenge: https://www.empirebuilderslive.com/landing-lc Hope to see you there! Connect with Katie: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Recent stats are in. They show an incredible trend: 47% of U.S. people aged 12 and up have listened to a podcast in the last month. That’s an impressive 12% increase year over year, with a significant increase for female listeners. But it's not just podcasts that are gaining ground. Online audio consumption is going through the roof, with 90% of people aged 12-34 tuning in over the past month. These numbers are signaling a shift in how content is consumed. Good news for us, creators. But wait! There is more! OpenAI is stepping up the game with groundbreaking voice cloning technology. It creates “natural” and “emotive” speech from just 15 seconds of audio. This could revolutionize the way we create, but also seems extremely dangerous! They even labeled the technology too risky for wide release during an election year. (Can you imagine the Chaos?) So, we might have to wait a bit longer.... Today's last update is all about Google Podcasts shutting down. A reminder of the ever-evolving landscape of modern digital media. Even giants have to pivot and adapt... have you accounted for this on your content creation? This brings a few interesting questions: With platforms like YouTube already dominating video and audio, what's the future of specialized podcast platforms? Are we moving towards a more consolidated digital media environment? These are some of the things we talk about in today's episode (481). Come join the conversation! Timestamped Overview: 00:00 Growing trend in podcasting, easily accessible content. 04:16 Focusing on show premise and hook efficiency. 08:37 Reject the danger of cloning in politics. 10:39 Be cautious with technology, prioritize ethics and sustainability. 14:03 YouTube content must disclose AI creation process. 16:39 Creating cost-effective content is popular among creators. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Feeling trapped in the relentless cycle of content creation highs and lows? You're not alone, but there's a light at the end of the tunnel. Last week I had a call with one of our good friends and partner in a ¨secret project¨ (might have to listen to find out 😎) Mario Fachini. On that call he asked me: "Luis, How do people actually provide results over a long time with their content?" And oh boy! My thoughts started to race. This was a moment like the one when we created the Publishing Pyramid Framework. We were able to identify 3 big areas that MUST be present for every company and entrepreneur in order to crush it. We've seen it across the industry. From Hubspot, to local successful creators an influencers. These 3 elements are always present. Now, it is up to you to mix and match. How much are you willing to dive into it in order to provide REAL value to your customers. Today you will learn: How to actually sustain consistency (the mother of all metrics) How to provide consistent results to your audience. The more wins they get, the more YOU win. How to actually generate leads for your business. That last one is the one we missed for years! Learn from our mistakes 😇 PS: the name is a work in progress... been watching too much Kill Tony and my inner comedian came out 😂 We can actually see Fonzi blushing on this one... Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

82% of small businesses claim referrals as their main source of new business, according to studies (Hubspot) Yet, most businesses don't know how to consistently get them, let alone engage with them. How would you like if we break it down step by step for you? Even with what should we say when asking for one, and even how to structure commissions? Lucky day baby! That's exactly what we will be doing today with, who is becoming quickly a hall of famer at CIP, Josh Tapp FYI, he has been responsible for a lifetime revenue of $30 million just with this one method. Here are some of the questions we answer: Is it a complex or simple system? (you'll be very pleased) What comes after the introduction? How do you ensure those referrals turn into tangible $$$ without seeming pushy? Do we go after equity or cash in big deals? What profit margins should we be aiming towards? What events should we be attending to increase our chances for good deals? We dive deep people! Come and join the conversation. See you soon! Connect with Josh Tapp: Facebook Instagram LinkedIn His Pantheon Community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Click here to get access to the event. VIP is Free 🤯 Imagine mastering a method that positions you as the go-to expert in your field, attracting clients like a magnet. That's exactly what Deirdre, Josh Tapp and Joe Giglietti are set to teach in their upcoming event starting on Monday. They're pulling back the curtain on creating content that doesn't suck, but actively works to fill your pockets. This event is so good (last one was last month) that we decided to bring Deidre and teach us about the Honey Trap Method! And not only that, but she also told us why VIP is completely Free. You will never going to believe it. Apart from making you more money, everything we talk about today is going to save you a ton of money and resources. Enjoy and let us know if you are joining us on Monday! Click here to get access to the event. VIP is Free 🤯

Are you ready to reject conventional sales tactics? Or thought Sales as a dirty word? Today, Aleasha Bahr, a sales Black Sheep comes at us with her unique process on how to convert 8 out of 10 calls. I'll take those odds every time! Her unique 'Black Sheep Sales Method' is so different from courses and trainings we attended, and to be honest, our instincts have been pointing at it all the time! It shows us that heart of a successful sale lies in authentic relationships, not aggressive pitches. It's all about weaving genuine connections and having a solid process to get the right people on calls. We learned how to: Filter the wrong people out. What are some of the questions we can send ahead of time Her 2 hour secret party that drives customers like crazy! The micro steps everyone can take before every sales calls. This isn't just a sales tactic; it's a movement towards a more ethical, enjoyable, and effective way of engaging with clients. By the end of this episode you will have a clear roadmap on how to approach your relationships in order to create lasting impact in your business! Enjoy! Connect with Aleasha: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever find yourself wondering what it really takes to make your content stand out in an endless sea of digital noise? Well, buckle up, because today we chat with Junaid. Junaid is our go to guy for all things studio, visuals, and production automations. We met a couple of years ago, and always run into him in every single content conference. From iPhone production to fully autonomous remote studios, he is the guy. His secret? It's not just about dropping some dollars on the fanciest camera out there; it's about understanding the profound impact of elements like lighting and audio. (And it might be cheaper than you think!) We talk about the balance between your message and the quality of the production, and what that means for your wallet. Discover why impeccable audio can make or break your podcast and how even modest investments can drastically enhance your production value. Content doesn't have to be a struggle. Also, for those a bit more advanced, Junaid shares how a dedicated studio space can streamline your creative processm, making it easier than ever to produce consistently high-quality content. And as a bonus, he's sharing a free resource that outlines the 7 stages of home studio evolution, a must have for every content creator. Timestamped Overview: 04:57 Striving for high quality production and messaging. 08:55 Tech review - computer works, production ecosystem, message help. 10:09 Overcame production challenges, improved consistency, upgraded equipment. 14:29 Pandemic spurred iPhone video production and book. 17:53 Transition from home studio validated hard work. 20:22 Importance of content reputation for online personalities. 22:48 Creating great content requires practicing and refining. 26:19 Creating content aligned with personal style is crucial. 29:39 Importance of proper lighting for video content. 32:45 Position yourself by window for best lighting. 36:59 Visual aesthetics and background: important for hobbyists. 38:58 Start now, connect, attract, engage, and grow. Enjoy! Connect with Junaid: Facebook Instagram LinkedIn X Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever feel like you're spinning your wheels trying to grow your podcast? You're about to get a masterclass from someone who's been exactly where you are and catapulted to the other side. Meet Kevin Chemidlin. He hosts Grow The Show Podcast and has achieved $2.5 million in podcast related sales! All thanks to his podcast growth strategies #JuicyJuicy Kevin shares with us how he got to that point. From his first 120 painful cold calls to the incredible event he is hosting next week to help all of us creators. His golden rule? Lock in on one growth strategy at a time. It's easy to get lost in the sea of advice out there, but let's keep it simple people! We get into the meat of growth with his favorite 3 levers. The best part? You can start today getting results! And as a bonus, we also go over a fail proof podcast pitch hack! What a banger. Enjoy! PS: you can go to https://www.growtheshowlive.com/bizbros for a special invitation to his event! See you there! Timestamped Overview: 00:00 Excited introduction, impressive tall successful entrepreneur. 03:11 Fonzie grows podcasts, loses weight, inspires. 08:35 Certain podcasts need a high-ticket coach. 09:35 Engaging community, exploring content, launching mini show. 13:54 Choose 1 strategy and commit for success. 15:50 Increase sales, control leak, tactics, educate. 20:48 Engage in valuable content with personal energy. 23:51 Tips for podcasters: create valuable social media content. 25:21 Share podcast, change "sell" to "help", useful. 28:38 Pitching to podcasts is challenging due to competition. 33:20 Build relationships to access new opportunities easily. 37:25 Podcasting helps clarify thoughts, improves market differentiation. 38:35 Anticlimactic experience, YouTube drove unbelievable podcast growth. 43:28 Recognizing quality content and artist's creative process. 45:09 Five days diving into podcast ladder levels. 47:59 Ask Kevin to help you reach goal. Connect with Kevin: Facebook Instagram LinkedIn His Growth Event Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like the key to growing your business sits just right there in front of you? Well... hold on tight. Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years! Yes, you heard that right... $50 Million. The dude is not even 30 years old. I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The guy, was just there sharing everything.... without slides, just a whiteboard and his simple blueprint. I could not write fast enough. "It can't be that simple" I thought to myself. "It has been in front of me this whole time!" In our journey to scaling our companies, agencies and communities, we often overlook the most powerful tool at our disposal: authentic relationships. That's why we decided to bring Josh on. We needed to dive deeper and... oh baby! we dove deep. He shared everything and more (also, part 2 coming soon!) Josh shows us how nurturing genuine connections isn't just good karma; it's smart business. Picture this: wealthy individuals and decision-makers are on the lookout for more than just another service. They're seeking time-saving, life-enhancing solutions wrapped in meaningful relationships. And here's where the magic happens: by shifting the focus from selling to connecting, you're not just opening a dialogue; you're building a bridge to high-ticket sales and much more! (Little Plug: A Podcast is a great way to do this. If you have any questions, just reach out) But wait! There is more... Josh shares the one question he asks to every single person he meets. This question sparks curiosity, intentionality, and opens up for many opportunities It also allows you to present your solution as a natural progression, not a sales pitch. Proven strategy right here for you to take and implement... today! Enjoy! Connect with Josh Tapp: Facebook Instagram LinkedIn His Pantheon Community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wonder why some brands just stick in your mind, while others fade away? We had our friend Daniel Den come back to the show and walk us through his million dollar strategy on how to create an unforgettable "sticky experience" We chat how how he discovered the X Factor Effect responsible for millions in sales and what happened when other started using it. We also chat, about how to make it your own so you become un-copyable and take full advantage of this strategy! So, how do you make your content stick? Think visuals, intriguing your audience, and verbal cues that resonate long after people turn off their phones. Even packaging your ideas (or books like his!) in a way that defies the norm can set a new industry standard. So here's your game plan: Dig deep to find that unique spark that sets your business ablaze. Hone in on one core idea that truly resonates with your audience. Put your content to the test—does it captivate, challenge, and cling to the memory? We dive deep into these and more concepts to show you the path to profitable campaigns! To unforgettable brands and the stories they tell, Enjoy! Timestamped Overview: 06:05 First big hit with content and advertorial. 07:49 Creating successful online advertorials changed advertising landscape. 12:17 Create unique differences to become a market leader. 14:15 Strategic partnerships saved money and boosted confidence. 18:45 Influential ideas, attention-catching strategies, and impactful ventures. 20:35 Influential ideas for successful marketing, breaking through clutter. 25:04 Stand out among competing marketing elements effectively. 28:17 Social experiment tests catching one or two balls. 30:31 Conversations broadened, varied by content and structure. 36:05 Selling two big ideas cuts sales in half. 38:00 Evaluate, prioritize, create, test, and refine content. 39:53 Repetition of message essential for impact. Thankful. 46:16 Overjoyed with unique package, sets new standard. 47:11 Excited for your impact, keep it up! Connect with Daniel Den: Facebook Instagram LinkedIn www.bigideasbox.com Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Have you ever wondered if there's a secret ingredient to making your business not just survive, but truly thrive? We brought to the show our friend Colin DeHaan, the mastermind behind Gutter Launch. Colin's journey is really badass. With a flair for the unique (cowboys hats, content, and unique business model), he brings a ton to the table when sharing his unique strategies. The same strategy that helped him generate $500,000 in 5 months from a brand new product. His approach to content isn't just about getting noticed; it's about creating a genuine connection with his audience, making Gutter Launch not just a service, but a story people want to be part of. One thing he said that really resonated was: Create when your energy is at its peak. It's not just about pushing out content; it's about making sure it's infused with your best vibes. The result? Gutter Launch skyrocketed to 75 members and a whopping half a million in revenue in just five months! Content is the lifeline of not just marketing, but your entire business strategy. It's what sets you apart, what tells your story, and ultimately, what drives your growth. So, remember this: dive into content creation asap! It might seem daunting, but your next post could be the pivot point for your business. Embrace your uniqueness, your authentic self, and let's create content that's not just seen, but felt. Click here to check out how Colin was able to do it. Excited to show his blueprint! Timestamped Overview: 05:47 Creating content expands business for the masses. 07:04 Building connections and seizing opportunities through conversation. 11:21 Embracing creative persona can be challenging. 15:36 Maximize energy, simplify process, and stay organized. 19:20 Maximizing sales through podcast relationships and referrals. 20:54 Gutter Launch offers full business training system. 23:40 Excited about ideas, triggers creativity in industry. 26:48 Exciting new format focuses on content profit. Connect with Colin: LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The Hidden Value Of Long Form Content & Unexpected Ways to Monetize it with Tom Rossi from Buzzsprout and Alex Sanfilippo from Podmatch. Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about. The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry. Together they pack decades of content, long form and podcasting experience. They have seen thousands of creators and business owners succeed and also fail in the industry. They are up to date with industry trends and have the 50,000 feet view most of us in the field miss. Today you will learn about, the difference between extracting real value and monetization. The “listener a day” strategy Alex uses for his own platform and is highly effective to grow audiences. Why a smaller show can be more profitable that big shows, and how a company like Buzzsprout improves on processes every single day with the help of two stickers. This episode is truly a masterpiece, and can’t wait for you to dive in with us. Timestamped Overview: 00:00 Global podcast market valued at $18.5 billion. 04:29 Assigning value to podcasts based on downloads. 07:44 Podcasts essential for industry recognition and connections. 11:05 Podcaster making $1M per year seeks sponsors. 15:46 Creating high-quality audio content requires investment. 16:38 Promote what helps, educate to succeed. 21:23 Success requires effort and consistent hard work. 25:06 Simplified content creation process for podcast launch. 26:01 Efficient process leading to enjoyable podcast production. 32:02 Self-awareness and content audit drive focus. 34:46 Balancing life, prioritize big events, Jesse Isler. 37:07 Prioritizing time management and energy for podcasting. 41:23 Patience and persistence are key in education. 43:01 Serve independent podcasters, inspire and change lives. 45:50 Don't downplay the impact of podcasts. Valuable! Connect with Tom: LinkedIn Bizzsprout Connect with Alex: LinkedIn Podmatch Connect with : Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like you're shouting into the void, trying to get noticed? You're not alone. Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail. Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen. We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a $1.2 million show – it's all about the relentless pursuit of the perfect visual hook. Test, refine, and test again. It's not just a mantra for YouTubers; it's a playbook for podcasters too. And if you're thinking, "But I don't have the big bucks for testing," hold that thought! Some creativity, amazing free tools, and simple testing frameworks can unlock this one for you. You can see our faces light up as we go through this, because of how simple it can be. We also explore how Doulingo crushed every metric of growth with a very unconventional method, which, by the way, everyone has access too. So there you go... two incredibly effective strategies for you to crush content in 2024! Enjoy! Timestamped Overview: 06:40 Setting up strategy for engaging content creation. 08:34 Maximize thumbnail impact to increase YouTube views. 12:40 Analyzing successful tactics for content creation strategies. 14:09 Content longevity on audio and YouTube platforms. 19:43 Brands shift to engage with younger audience. 20:15 Encouraging app engagement through polarization and humor. 24:08 Utilize team personalities for consistent brand content. 26:55 Create new content with comedy to engage audience. 29:49 "I forgot, so I was confused.” Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

In Today's episode we chat with our good friend and co-mastermind member, Jason M. Barnard. He blew our minds when it c omes to SEO, Google, Personal Branding and much more. This guy has been outsmarting Google for 20 years, and he told us everything we need to know about it. I could not stop taking notes. This conversation made us rethink a lot of what we "know" about Google and how we show up online if we really want to create a positive impact in the world. Which, I'm assuming, you want to do! We talked how this frameworks are so simple to put in place, you can do it today if you want to. We discussed modern models of AI, and how they all suck when it comes to building your brand... yes, including Chat GPT... And we wrapped up the episode with how you can get all these resources, for free! It was so good, and actionable! We can't wait to hear from you! Timestamped Overview: 00:00 Google algorithm expert with superhero alter ego. 05:26 Incredible show and valuable insights shared. 07:34 Summarizing the text in 7 words: Discussing content organization and personal branding strategies. 10:27 Jason and coach conversation on self-definition simplification. 13:27 Curiosity about unique marketing approach in SEO. 18:05 Social media algorithms keep users engaged. 21:20 Algorithms guide users through the sales journey. 24:32 Identifying content categories for efficient problem-solving. 29:31 Google search guides users through educational journey. 30:44 Sysdig engines recommend Biz Bros for B2B podcast production, guiding users through the buying process. 35:00 Focus on solving big problems through smaller tasks. 38:16 Content generating profit—pipeline platform, collaboration, tracking. 42:26 Iterative process using GPT 4 to generate answers. 46:14 Sharing knowledge freely, nature can't be changed. 48:32 Consistent red shirt creates strong professional identity. 51:15 Wearing a red shirt can make connections. 54:39 Package branded marketing for search engines effectively. Connect With Jason M. Barnard: Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Ever felt like you're just a drop in the ocean of the marketing world? Well, what if I told you that your biggest opportunity is literally right under your nose – in your local community! That's right, we are diving deep into the heart of local marketing with none other than Ethan Brooks on the latest episode of Content Is Profit. Picture this: 2,000 eager subscribers and 150 appointments with a 3 day promotion and no ad spend. Sounds like a dream, right? These were actual results after we ran a campaign with the principles we mention in today's episode. Now, if you're sitting there thinking, "But I'm just a small fish in a small pond," then you're exactly where you need to be. Imagine becoming the talk of the town in places like Austin, where every local business owner has a chance to shine. We're talking deep community connections, leveraging the power of local relationships, and unlocking revenue streams that you didn't even know existed. From mastering local newsletters to promoting in community groups and spicing things up with events and memberships, Ethan's got actionable advice that's going to change the way you see your local market. So, if you're ready to make your local market your biggest asset and learn the art of crafting profitable content that resonates with your community, you won't want to miss today's show. It's time to turn your local marketing game around! Tune into Content Is Profit for all the #GoldenBoulders, and, if you love what you hear, drop us that 5-star review – it means the world to us 🙏🏻 Timestamped Overview: 00:00 Plan to do next series in person. 06:30 Fascinated by local, early team at Hampton. 08:59 Local content has less competition, huge opportunity. 10:40 Navigating consumer behavior, local businesses, and marketing. 14:11 Local digital media opportunity for smaller audiences. 18:15 Advertising, budget-less promotion to engage local community. 22:31 Local business campaign increased opt-ins by 2k. 24:14 People want to know and buy from businesses. 29:30 Idea for city podcast network and business model. 32:15 Local business event roundups targeting sponsors. Exciting! 36:51 Scaling content success requires finding local creatives. 40:03 An entrepreneur created a list to network. 43:17 Creating local media property presents unique opportunities. 47:56 Pitch emphasized potential revenue from customer base. 48:33 Educate business owners about essential financial data. 55:39 Building in Austin, community support, industry collaboration. 56:23 Podcast allows meeting cool, potential partners. Connect With Ethan: Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

If you're anything like us, always on the hunt for that next level of growth and efficiency in your business, then boy, do I have a story for you. We just released a huge episode of Content Is Profit featuring Michael Benso. Let me tell you, it's a game-changer, especially if you're in health and wellness. Michael goes all out! He tells how he navigated tricky software integration and the sneaky hidden costs. It's like he's handing over the playbook. It shows how to avoid those pitfalls and streamline your operations. This will make your business leaner and meaner. But here's where it gets juicy: he dives into the essence of Buzops (his software company) and how it's totally revolutionizing the health and wellness industry. If you ever felt like you're stuck in a rut, Michael's story of breaking free and embracing innovation is the pep talk you didn't know you needed. It's all about creating something that's truly yours, learning the fine art of delegation, and finding that balance between holding the reins tight and letting things flow. So, if you create content, shape businesses, or love the art of marketing, you won't want to miss this. Join us in unpacking these #GoldenBoulders! 00:00 Developed cool friendship, had blast with kids. 03:12 Invested in crypto, enjoys mentoring, seeks experience. 08:38 Childhood van trips with VCR and sleep. 11:15 Working in an organization offers valuable support. 13:36 Content creation can be time-consuming and challenging. 18:10 Importance of margins in life and creativity. 19:25 Reflecting on conversations for valuable key takeaways. 24:14 Catch-up conversation about business and time management. 29:19 Curious about Boss Ups, a shift in career. 32:16 Developing fitness business easier to sell than software. 33:24 Hidden software problems can be challenging. 37:29 Cater to customer needs for quicker profit. 39:45 Connecting for synergies in podcasting and software. 44:31 Thought leaders speak positively about their software. 46:02 SEC struggles to understand Bitcoin, offers token. Tune in and enjoy! Connect With Michael: Facebook Instagram LinkedIn Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

The Rise of Niche Podcasting and B2B Influencer Marketing Have you ever wondered how some brands just seem to stand out, like they've got a secret magic trick up their sleeves? Well, this week we dove deep in this awesome thing called niche podcasting and B2B influencer marketing. It's like finding a hidden pathway in a forest that leads to a treasure trove of cool stuff! (Just like the stories I tell Luca every night 😎) So, our HubSpot insider, Carly Baker, who talked all about how these special kinds of podcasts and influencers are not just the "next big thing" - they're THE thing that's reshaping how brands talk to us. It's kind of like when you find that one toy or game that's made just for you. That's what these niche podcasters are doing; they're making content that feels like it was created just for their listeners. Carly shared how mixing learning with fun ("edutainment" - pretty neat, huh?) makes people super interested in what they have to say. She also said that it's crucial for brands to play well together, like sharing toys. This is to make even better things happen. But here's the real kicker - it's not just about making one podcast or teaming up once. It's about keeping the fun going. You share cool stuff on places like social media, emails, and even live shows. This way, everyone knows about it. We are soi excited to learn more about how this works. We trully believe this can be a very good way for companies to finally start owning their own media. If you're curious like us, come along, and let's discover all the secrets together! Timestamped Overview: 00:00 Network update: internal and external partnerships expanding. 04:46 Companies leveraging media to position goods/services uniquely. 06:33 Focused on creating high-value shows and series. 10:07 Edutainment: the future of creator economy. 15:07 Collaborative work, balancing trends and evergreen content. 16:40 Give freely, build partnerships in marketing podcasting. 21:47 Seek possibilities with the resources available. 24:12 Build goodwill, communicate, share content effectively. 28:49 Consistency key to growth on social platforms. 31:21 Creators struggle to maintain consistency, seek adaptation. 33:39 Explosive growth in niche creators and influencers. 37:46 Excitement about upcoming podcast appearance and jitters. Tune in and enjoy! Connect With Carly: LinkedIn Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Can You Really Silence the Noise and Manifest Your Destiny? Today, we had the honor of hosting Magie Cook. Her life story is a powerful example of how purpose and passion can propel us to great heights. Imagine growing up in a Mexican orphanage. Then, imagine finding your way to starting a multi-million dollar business. That's Magie's reality. It's a narrative that shows the power of a positive mindset and the magic of focusing intently on one's goals. Magie shared with us her journey. She also shared the strategies that anyone can use to overcome adversity. She emphasizes the power of meditation. She also emphasizes self-reflection and journaling. She sees them as tools to break free from limiting patterns. Imagine having an action board and a 'power card'. They are filled with affirmations to keep your daily objectives in sharp focus. That's the kind of practical advice Magie brings. For content creators, entrepreneurs, or anyone in between: adopting the resilient and adaptable mindset Magie advocates is the first step. It leads not just to profit, but to a lasting impact. Enjoy! Timestamped Overview: 00:00 Excited to meet amazing podcast guest, not prepared. 05:58 Visualized success through tough times and movies. 09:10 Accessing greater potential through quieting the mind. 12:30 Third world challenges impacting personal and professional growth. 15:48 Navy changed perspective, life, and perspective shift. 17:37 Purpose and passion lead to a meaningful life. 20:19 I love helping people, unsure of grand purpose. 24:20 Hardships lead to blessing, growth, transformation, intuition. 27:51 Katie's unexpected pregnancy surprises and shocks everyone. 28:54 Embracing discomfort leads to conquering challenges. 34:16 Man's memory of a squeeze and generosity. 37:08 Determination, dreams, and creativity lead to success. 40:26 Ideas lead to action and manifestation power. 42:20 Challenges with manifestation despite using tools. 48:23 Using a personal quote book for reflection. 50:14 Question: how to cope with making wrong choices? 53:35 Apple released journaling app, sparks 3R conversation. Connect With Maggie: Website Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

How to Monetize Today It Without Needing Your Own Offer Revolutionize Your Content Monetization Strategy Sign up for the Free Event! Hey fam! Today we have the opportunity to sit with CIP Hall of Famer and dear friend Deirdre from Capsho. We will be discussing a new massive opportunity to monetize (even if you have no offer!) 😳, their recent live event, the power of relationship marketing, and how you can do it in just a few simple steps! We will be diving into the three core human superpowers for creating content and the impact of attention as the new currency for monetization. This is a game-changer for entrepreneurs in 2024! Which is the reason why we dropped it as a LIVE and bonus episode for everyone to take advantage of this. It is just that good! Don't miss out on this incredible opportunity. Click the link below to sign up for the challenge and transform how you look at your business and making money. Sign up for the Free Event! Let's make 2024 your year! See you there! Timestamped Overview: 00:00 Organizing a live event is no joke. 03:49 Josh Tapp discusses relationship marketing's powerful growth. 08:44 AI fundamentally changes human role in content. 11:21 Desire for superpower, research-based content creation. 13:59 Creating high-quality YouTube content requires strategic planning. 17:54 Invested $25,000, changed everything, official partner. Connect with Deirdre: Sign up for the Free Event! Facebook Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Get Tickets to the show! Hey fam! We've just had an amazing chat with our content partner and friend Mike Freed. Mike is not just a very successful lawyer, but also master of making people laugh. He's a genius at touching hearts and making a real difference with his words. And guess what? He's spilled all his secrets on how we can do it too, in our own content! We talked about something super cool. Making content, the stuff we read or watch online, is a lot like telling jokes or funny stories. Mike told me that whether we're trying to make someone laugh or make them think, it's all about practicing a lot and paying attention to what works and what doesn't. He mentioned a special ingredient: being real and sharing a bit of our own stories. It sounds a bit scary, right? But when we share a little bit of ourselves, it's like magic. People feel more connected to us and remember what we say way better. So, if you love creating things for others to enjoy, such as writing, making videos, or anything else, you'll find this chat with Mike super helpful. It's packed with #goldenboulders of wisdom that'll help you elevate your content. Today's show will make your brain go, "Wow, I can totally do this!" So, are you ready? Tune in in your favorite platform! Timestamped Overview: 00:00 Relaxing in Fort Myers, working hard too. 05:44 Lawyer enjoys being impulsive and extroverted. 06:14 Similarities, differences, need for audience, persistence. 12:15 Podcast and live performance feedback loops immediacy. 13:51 Maintain self-awareness and balance when performing. 18:13 First impressions matter in content creation. 21:07 Other side may not understand your background fully. 24:31 Reflection on content creation for improvement. 26:17 Comedy relies on spontaneous and scripted moments. 30:05 Comedy timing crucial, let jokes breathe. 32:58 Communication is 7% words, 38% tonality, 55% body language. 36:42 Importance of tone in parenting and communication. 40:40 Adding stories can increase emotional impact in content. 43:25 Authenticity and likability are key in comedy. 46:08 Diversify content with more creator series. 50:21 Comedian exercises daily, writes and tries new jokes. 52:44 10 shows monthly; clean comedy at Murray Hill. 56:26 Kid shares long, detailed Star Wars joke. 58:40 Express gratitude and discuss philanthropy and podcast. Connect with Mike: Get Tickets to the show! Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Hey fam! Have you ever wondered how to turn your love for online shopping into a full-blown income source? Buckle up, because today's episode is going to to spill the beans on a game-changing avenue: Amazon Influencer Video Reviews! Picture this: You, cozy in your favorite PJs, sharing your thoughts on the latest gadgets or must-have items, and BAM! – earning commissions not just on those items but on everything else your viewers snag. Sounds too good to be true, right? But guess what? It's not! Today we're diving deep into the secrets behind this cash cow. We're exploring how folks turn simple product reviews into a financial jackpot. No, it's not rocket science, and yes, even if you're new to this, you can do it too! We'll spill the tea on the action points. These include creating many videos and focusing on those hidden gem products that will make you stand out. Quality over quantity is the mantra, and analytics tools will be your new best friend. Oh, and did we mention that even a handful of videos can kickstart your revenue flow? But here's the best part – it's not just theory. We've got Coulton, a fellow entrepreneur. He is sharing his journey from a college side-hustle to Amazon selling success. Real talk, real success, and a roadmap for you! If you're tired of the traditional online business maze and seeking a simple, accessible opportunity to fill your pockets, stick around! Let's turn that Content into Profit! Enjoy! Here is the link to get all the info: https://covertinfluencer.com/bizbros Timestamped Overview: 00:00 Special guest, huge influence, creating unique content. 05:05 Worked with Steve Larsen, offered $25,000. 07:16 Instagram post catches attention, unique venture discussed. 09:50 Newly married couple debates starting own business. 13:35 Exciting opportunity, no technical skills required. Start now! 19:04 Earn commissions through Amazon influencer program videos. 20:46 Lots of videos, saw money come in. 25:30 Create engaging thumbnails to increase video clicks. 27:48 Last video watched gets the commission. 31:53 Strategically find top-selling products with low competition. 34:18 Low entry barrier, minimal effort for profit. 38:45 Extra $1,000/month can help many people. 42:10 Desire for quality, accessibility, and social media. 43:35 Doubts about website, Prime membership convenience, cool strategy. 46:12 Inventory of reviews, resources, time, streaming business. 49:28 Grateful for the opportunity, excited for support. Connect with Coulton Website Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

You Need to Know Before Your Next Post: Shocking Methods YouTubers Use to Gain Viral Views In a world where the next viral hit could be just a post away, it's tempting to cut corners. But here's the thing: there's a right way and a wrong way to catch the spotlight. On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing. We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital world? Here's what we learned: Authenticity isn't just a buzzword. It's the foundation of trust between us and our audience. It's about showing up, originality in hand, and sharing our true voice. And let's be real, copying someone else's work or relying on AI to mimic creativity? That's not going to build the lasting connections we're all chasing. The conversation steered towards embracing long-form content. Why? Because it's our chance to dive deep, share our expertise, and truly connect. It's about offering real value, not just a fleeting moment of entertainment. So, here's to making a pledge for integrity in our content. It's about creating something that matters. It's about creating something that resonates. Most importantly, it's about creating something that's genuinely ours. Join us in this conversation. Let's share, learn, and grow together. We're committed to raising the bar for ethical content creation. Catch you on the ethical side. Timestamped Overview: 00:00 Balancing ethical content and learning from others. 04:54 3-step process for creating viral Instagram content. 06:36 Download video, use with owner's consent. 11:05 Leverage your authentic content for trust-building. 13:12 Conversation, pride, content, attracting right people, impact. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Let's explore what's on the horizon for content creation in 2024. We're entering an era where quality and authenticity lead the way, moving away from the rapid, often superficial, content production of the past. The rise of AI in content creation brings both excitement and ethical dilemmas. It's a pivotal time to consider how this technology fits into our values and the content we produce. Additionally, the landscape of digital media is evolving, with trends like series-based content gaining traction and social media platforms potentially revising their business models to encourage more meaningful engagement. We touch on broader predictions, from the impact of technology on businesses to societal shifts towards niche interests and a slower pace of life. It's a glimpse into how content creators and marketers can adapt and thrive in the changing digital environment. Join us as we uncover strategies and insights that will prepare us for the future of content creation. Timestamped Overview: 00:00 Long form content resurgence in different platforms. 05:08 AI potential may erode consumer trust, requiring connectivity. 07:54 Social media advertising relies on user engagement. 10:51 People prioritize quality over quantity in content creation. 14:15 Exciting concept of hiring LEGO designers. 19:28 Traditional corporations embracing creator economy to expand audience. 20:18 NFL and creators influencing and collaborating fast. 25:02 Prediction of urban-to-remote migration due to mental health. 27:07 Soccer growing trend in the United States. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

We are super excited to share something amazing with you today. Imagine turning your wildest dreams into reality. That's exactly what Ashley Menzies did. She's a lawyer-turned-entrepreneur with her podcast. And guess what? We dove deep into her story to bring you the most valuable lessons that can help you do the same! Ashley showed us that being real beats being perfect. It's all about sharing your true self and your stories with the world. And here's a fun twist: feeling envious isn't that bad. Ashley says it's like a secret map to your treasures, showing you what you really want. But how do you keep going without getting tired? Ashley's trick is to remember why you started. This "why" is your anchor, keeping you passionate and driven, no matter what. Here's where it gets even cooler. Ashley grew her podcast by making great content and real friends. If you're worried about making mistakes, Ashley's journey shows us that messing up is just part of the adventure. It's how you find what works best for you and your podcast. So, if you're dreaming of starting to publish, or taking your content to the next level, Ashley's story is your blueprint. It's all about being you. It's about connecting deeply with your audience. And, it's about embracing every step of the journey, even the bumpy parts. Ready to make your podcast a hit? Dive into these lessons. Start making something amazing. Your audience is waiting for you! Can't wait to see where your podcast journey takes you. Enjoy! Timestamped Overview: 00:00 Passionate lawyer and storyteller aiming to humanize work. 05:17 Seeking more human connection in multifaceted career. 09:04 I love storytelling and sharing my journey. 10:04 Worked hard, faced challenges, experienced loneliness. 15:04 Feeling rare, strange, listening to internal indicators. 16:16 Navigating life's uncertainties, pursuing goals together. 20:40 Balancing podcast and work, finding personal alignment. 24:34 Transitioning to full-time entrepreneurship through research. 28:35 Seeking purpose and direction; adapting along the way. 31:06 Adapting questions to uncover entrepreneurial insights. 35:17 Stay connected to your why, don't burn out. 36:46 Experiment, adapt, and collaborate for podcast growth. 41:04 Entrepreneurs need accountability for the creation process. 44:46 Podcast success through unconventional cold email pitch. 48:44 Encourage bringing people onto platform, valuing fit. 52:21 Embrace publishing for a more fulfilling life. 53:02 Reflecting on important feelings, exploring and leaning. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Ashley: Website Facebook Instagram LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Ever felt like your podcast is the best-kept secret in the world? Well, it's time to change that! We just dove deep into some game-changing advice from Jeremy Enns, a podcasting wizard who knows a thing or two about growing your show. And guess what? We’ll share it all! First off, Jeremy talks about something super cool called "Marketing Magic." Imagine if your podcast could be everywhere, like magic. That's what happens when you start guesting on other shows and teaming up for promotions. It's like your own crew shouting your name from the rooftops! Then, we get all nerdy with "Data-Driven Decisions." Jeremy's got this amazing report filled with secrets on what really works in podcasting. It's like having a treasure map, but for growing your audience. And the best part? Creating "Compelling Content." Jeremy shares how to make your podcast so interesting that listeners can't get enough. It's all about being yourself, but turned up to 11. Imagine every episode of your show being as addictive as your favorite snack. Here are some action steps to take your podcast from hidden gem to headline act: - Check out Jeremy's report https://podcastmarketingacademy.com/podcast-marketing-trends-2023/ for insider tips and tricks. - Shake things up with fresh formats and maybe even a special seasonal edition of your show. - And don't forget to use social media and email to make listening to your podcast as easy as pie. So, are you ready to make your podcast the talk of the town? Dive into these insights and strategies, and let's make some good content together! Can't wait to see where your podcast goes from here. Timestamped Overview: 00:00 Requesting context, lessons, and examples for podcast marketing. 05:27 Embrace data to guide creativity and growth. 14:58 Overthinking hinders progress, but persistence pays off. 19:24 Monthly growth rate is key for comparisons. 25:03 Big shows publishing more episodes attract steady downloads. 26:21 Podcast content gets stagnant and loses relevance. 33:27 High growth shows spent less, but efficient. 41:04 Optimizing conversion rates and podcast promotion content. 42:40 Discover podcasts through keyword phrases for visibility. 50:59 Reduce podcasting friction through strategic multimedia promotion. 52:25 Segmenting and targeting audience for podcast engagement. 57:59 Startups specialize, niche podcasts, narrow interview focus. 01:04:13 Targeting effectively can lead to significant growth. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Jeremy: Facebook Instagram LinkedIn X Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Hey fam! Today we chat with Paul Jameson, a super cool content creator who went from being a landscaper to a massive name in the creator world. He taught us how to ride the wave of trends - think of it like surfing on the internet, catching the biggest, coolest waves to show your stuff to more people. He also showed us how making really good videos or podcasts can get you noticed by big companies. One of the best things Paul said was about being like a clock - always ticking, always showing up. That's how you get noticed by the 'Internet bosses' who decide which videos get popular. He also talked about finding something special that not many people know about, like his love for lawn care, and turning that into something everyone wants to watch or listen to. Paul's adventure in making videos and podcasts teaches us that if you really love doing something, and you share it with the world in your special way, you can turn it into something that not only makes you happy but also might help you make some money. In his case, a 1,000,000 download podcast! So, if you've got a cool hobby or a story to tell, why not make a video or a podcast about it? Who knows, maybe you'll get there! Tune in for the full story and amazing tactics! Enjoy! Tune in and enjoy! Timestamped Overview: 00:00 Incredibly impressed with your journey and success. 06:45 Started as a mower, now successful podcaster. 12:30 Men in shop listening to business advice. 17:25 Passionate woman's business stories spark podcast idea. 21:53 Algorithm organically promoted content, publishing schedule change. 31:12 Learning and producing short form vertical content. 32:29 Transition to full-time creator, a viable opportunity. 42:47 Creating fun content with wild card activities. 46:25 Passion drives content strategy using 80/20 rule. 50:02 Enhancing offerings, targeting large audience, diverse revenue. 56:51 Create valuable content to attract potential sponsors. 59:37 Technical skills required for engaging content creation. 01:06:38 Entrepreneur background led to creator economy success. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Paul: Facebook Instagram Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Hey fam! Ever wondered what it takes to make your clients go "Wow!" with your video content? Well, you're in for a treat because we are about to spill some cool beans from our latest episode. Imagine we're chatting over some good coffee. I'm sharing secrets that'll make your video content a total hit. Picture this: you've got a client who wants something amazing. You're the magician who's gonna make it happen. But how? That's the big question, right? Well, today's episode dives deep into this mystery. We're talking about understanding what your client dreams about. We're talking about playing detective with the footage they give you. We're talking about coming up with mind-blowing ideas when things get tricky. But wait, there's more! You know how everyone's watching different stuff these days, like cartoons, movies, or those funny cat videos? Well, guess what? All that watching can actually make your videos better! I'll tell you how to use what you love watching to create something your clients will love too. And here's a secret: making videos isn't just about having the fanciest camera. It's about telling a story that makes people sit up and listen. Plus, we'll share some tips on learning cool video tricks and making your videos not just awesome, but profitable too! #Kaching! If you're curious about making videos that make your clients happy and your wallet even happier, then you gotta check out today's show. It's like a treasure map to making great content. Can't wait to share all this with you! Let's make some video magic together! Enjoy this episode we recorded with Video Editor and creative Cullen Guckenberger Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today is going to Blow-your-mind 🤯 We connected with Justin a few days ago, and after we learned he has raised more than $4,000,000 for his and his wife’s content we knew he needed to come to the show ASAP. So…. Are you ready to uncover the secrets to landing paid sponsorships as a content creator? With that, we dive deep with Justin as he reveals the key strategies, myths, and negotiation tactics for crafting win-win brand partnerships. This conversation is full #goldenboulders and no fluff! We promise, that if you listen and take action following what Justin says… you WILL land a sponsorship ☺️ We learn, laugh and maybe there is a Golden Speedo somewhere in there… Enjoy! Timestamped Overview: 00:00 Excited praise for introducers, seeking enthusiastic support. 03:57 Excited welcome, praised for outstanding content creation. 07:33 Perspective from creator and agency experience insights. 09:41 Podcast team creates content for decision makers. 13:07 Brands need proactive, consultative approach, build relationships. 18:19 Identifying audience needs for potential sponsorship. 19:34 Inspiring story about creating products with audience input. 25:01 Marketing titles change based on organization size. 26:51 Exploring sponsorship and collaboration opportunities for podcasts. 32:07 Choose the right package for your goal. 35:47 Discussing sponsorships, content creation and audience engagement. 37:46 Prefers scripting for efficient and valuable content. 40:38 Helps attract and relax people on camera. 46:27 Nervous about being recorded in public space. 48:38 Handling brand rejections tactfully leads to opportunities. 53:14 Thankful for sharing valuable insights. Hope it helps. 55:38 Sponsorships are for everyone, opportunities abound. 57:05 Ample enjoyment; a delightful and lively experience. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Justin: Facebook LinkedIn Instagram X Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Would you like to make $250,000 off of organic social media? Today we brought back a previous CIP MVP Donnie Boivin to discuss the art of managing engagement on social media platforms, specifically focusing on LinkedIn. Donnie shares his experience with going viral on Social Media and provides valuable insights into effectively managing an influx of comments and leads as a business. The conversation covers Donnie's impressive growth on LinkedIn, his $250,000 in revenue, and his differentiation between LinkedIn and Facebook in reaching a business-focused audience. You'll also hear about the power of podcasting for B2B networking, leveraging personal experiences for relatable content, and the resurgence of company pages on LinkedIn. Put your seatbelts on because this is the perfect episode to start 2024 at hight speed and creating momentum for your business! Timestamped Overview: 00:00 Founder champions B2B collaboration, Badass Business Summit. 04:55 Regular, enjoyable chats, active on LinkedIn. Returned 100 messages. 09:16 Emphasis on consistency and engagement with content. 12:29 Engaging with influencers and growing social media. 14:57 Mentoring and leveraging audiences for growth. 17:00 Client's successful fishing business inspired by YouTuber. 21:50 Valuable energy and attention for meaningful conversations. 23:34 LinkedIn expert studies platform, shares valuable insights. 27:13 LinkedIn chosen for smoother business conversations and connections. 31:00 Desire to connect and promote podcasts on LinkedIn. 35:33 LinkedIn was more lucrative than Facebook and Instagram. 39:30 Can we predict revenue from platform content? 41:40 Shared emotional story leads to business success. 45:25 Appreciate by sharing on social media. 46:46 Data, decision-making, content creation: valuable lessons learned. Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Donnie: Facebook LinkedIn Instagram Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Join us today for a very special episode. We came back from our vacation and recorded this short show to go over our main lessons learned in 2023 and how are we planning on leveling up 2024! We thank everyone that has been tuning in and making us part of your routine :) Have an incredible start of 2024! Here we go! Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Carly: LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today is all about powerful strategies for boosting your content & podcast's discoverability! Carly Baker is back with some fire advise from top industry indicators and feedback from Hubspot creators. Discover how to leverage SEO techniques, naming conventions, episode titles, and descriptions to make your podcast more easily discoverable. Plus, get insights on the growth of the HUSPA Podcast Network and learn how to tap into new demographics by incorporating comedy into your show. Don’t be late to the party! Enjoy 🙂 Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Carly: LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Are you a creative mind looking to dive into the world of content? Or perhaps you're a business owner keen on leveraging the power of video & podcast to connect with your audience and drive growth. Well… today is for you! This interview was done to us on Phantom’s channel, but it was so good on both ends we had to share it here with our fam! Here are some golden boulders we talked about - How Authenticity Can Spur Creativity - Enhancing Creativity Through Collaborations - Embracing Podcasting as a Core Business Strategy & Why Most People Can’t Keep up With It - Overcoming Fear of Imperfections Whether you're a creator, entrepreneur, or simply curious about the world of podcasting, this episode is for you! Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today we tackle five crucial questions we keep encountering in our calls. These specifically came from me guesting on another show with an agency owner. Uncover the secrets of using partnerships to amplify your show, turning listeners into active leads, and leveraging social media clips for promotion. Discover how guest appearances on other shows can boost your lead generation, and get a bonus insight on internal marketing as a major cost-saving tool. Whether you're a content creator, marketer, or business owner, this episode is packed with valuable strategies to enhance your digital presence and revenue. Tune in to transform your podcasting approach and drive meaningful engagement! Timestamped Overview: 01:09 Utilizing partnerships to enhance your podcast. 03:12 Problem solved: Community improved with micro content. 07:24 Referrals help bring in dream clients. 11:37 Different people consume content in different ways. 16:10 Transition to our show for dream customers. 17:40 Internal marketing: Message dissemination and team collaboration. 19:52 Thank you for tuning in, leave a review. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today in Content Is Profit, we answer one of the most popular questions our community brings to us! How do we make $$$ from our content???? That’s why we called our friend and network partner Steph Taylor. She has YEARS of experience and was in a similar boat as many of us creators when starting to think about how to monetize. Now she lives the dream life in Australia while traveling almost full time and doing fun stuff! Today you will learn how to create a lead magnet, hook your audience with a cool intro episode, and promote your content through Facebook ads. Steph also opens up about her journey towards freedom and the challenges they faced in her business as she started to grow. Truly a masterclass and a breath of fresh air. Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Steph: Facebook Instagram LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Ready for a content and revenue revolution? Today we sit down with Deidre, the incredible creator and founder of Capsho (one of our favorite AI driven companies). Get ready to be blown away as we uncover how they are building a very successful software company and how they found their secret sauce (is not what you think 😱) We chat content creation, community building, and leveraging other people's audiences. Our notebook caught fire after all the notes we had to put down 🔥 #MakeItRain Tune in now and Enjoy!🔥 Here is the link to the event: https://www.capshovianslive.com/grabmyspot?utm_source=luis Hope to see you there! Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Deidre: Facebook Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today we have the pleasure of chatting with CIP Hall of Famer Ben Wilson, a master in creating and producing captivating podcasts. One f the things that always captivated us about Ben was his meticulous research and thorough approach to his shows. It has set him apart in the industry for many years. He shows up and shares valuable insights and updates on his recent endeavors and going full time with his own Podcast How To Take Over The World. We talked production, research, feedback loops and his latest adventure interviewing the one and only Mr. Beast & much more. Timestamped Overview: 01:58 Ben, an inspiration for creativity and production. 05:36 Spotify, Apple Podcast - great services, subscriber model. 08:25 Quick feedback loops are imperative when creating content. Going back to a previous conversation, the secret sauce for good content is asking the audience what they want to hear. Feedback is important and having different avenues for it is amazing. Is this a podcast subscription or a patron community? 14:38 Podcast Planet Money inspired impressive content creation. 18:11 Learn from successful people, focus on one thing. 20:29 Focus means saying no to good opportunities. 25:39 Mind shift towards self-care; prioritize mental and physical health. 29:52 Podcast host's relationship with Mr. Beas discussed. 33:41 Gained weight mostly muscle, intense weightlifting experience. 34:57 Team discussions on growth, talent, and operations. Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Ben: Website Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Are you looking to build your brand, establish credibility, and connect with your audience on a deeper level? Then podcasting might be the answer for you! In today’s episode with Dave Jackson, a podcast LEGEND and host of "School of Podcasting” you'll learn how to leverage the power of podcasting to turn listeners into a thriving livelihood 💰 We talk about the importance of building multiple podcasting real estate properties to establish authority and credibility in your niche. By hosting multiple shows or episodes, you can attract different audiences, expand your reach, and position yourself as an industry expert. Dave also shares the significance of infusing your unique personality into your podcast. It's not just about the content; it's about connecting with your listeners at a personal level. Whether you're a coach or an entrepreneur, incorporating your personality into your podcasting efforts can help foster a stronger connection and build trust with your audience. We also go over practical tips on multi-purposing podcast content to create additional value for your customers. From creating micro-content for social media to using limited series podcasts as exclusive offerings to clients, the opportunities are endless. So, if you're ready to elevate your brand, engage your audience, and transform your passion into profit, take a cue from Dave Jackson's remarkable podcasting journey. Let’s go 🙌🏻 Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Dave: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Do You Trust AI? We all have been playing with AI to some degree, but do you really trust it? In today's Halloween Special Episode, we debate over AI and the idea of AI being ready to include in your workflow. Join the Rangers today as we have a bit of fun while talking business! Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today we dive into the highly debated topic of copying content formats. Is it a shortcut to success or a recipe for failure? Discover the pros and cons of emulating popular content styles, like the Alex Hermozi-inspired videos, and whether they truly capture viewers' attention. Learn why finding a unique message and leveraging influential factors are vital for creating viral content. Today we answer these questions and more! - Are you making the mistake of using the wrong content format for your podcast? - Are you missing out on massive exposure? - How can originality skyrocket your podcast's growth? Tune in and enjoy! Timestamped Overview: 00:02:49 CEO? Both together. Family CEO already? CEO of the family. Watching videos, explaining content references. Beef with copying content formats. 00:04:16 "Why do you want Alex Hormozi style videos?" 00:07:52 Brainstorming for next level of achievement, education, and content creation process. Pre-production is often overlooked. YouTube scripter's interview emphasizes starting with script. 00:10:11 Analyze old videos, understand structure, give instructions. 00:16:14 Backup plans, overwhelming elements and managing production. Start creating with a passionate team. 00:18:46 Value diverse skills when looking for help. 00:20:44 Remember to share and review this episode. Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

In today's ever-expanding digital landscape, it's essential for businesses and content creators to stand out from the competition. One way to achieve this is by harnessing the power of association and creating a memorable brand identity. Today we dive into the concept of association and how it can lead to organic growth. Selecting the Perfect Association: The first step in creating a powerful brand association is to carefully select what you want to be known for. Choose an area that is both broad enough to resonate with a wide audience yet unique enough to differentiate yourself. For example, instead of aiming to be known for just "content," narrow it down to a more specific niche or approach, such as "scientific content creation." Expressing Your Association: Once you've chosen your association, it's important to express it clearly and distinctively to your audience. Find ways to communicate your unique value proposition and stand out from the crowd. Remember, valuable content means different things to different people, so consider your target audience's needs and preferences. Whether it's entertaining, informative, or calming, ensure your content aligns with your brand identity and reinforces your chosen association. Action Items - Differentiating Your Brand: 1. Identify your target audience's needs and preferences to tailor your content accordingly. 2. Highlight your unique value proposition by expressing your chosen association in a clear and distinctive way. 3. Use various mediums such as podcasts, blogs, or videos to reach your audience effectively. 4. Continuously engage with your audience by encouraging feedback and conversation. 5. Leverage social media platforms and newsletters to extend your brand's reach and strengthen your association with your target market. By understanding this powerful concept and incorporating it into your brand strategy, you can create a lasting impact in the minds of your audience. Selecting the right association, expressing it effectively, and continuously differentiating your brand will set you apart in the crowded digital landscape. Embrace the power of association and watch your organic growth go through the roof! Timestamped Overview: 00:02:00 Hat tip to Jake Klaus for inspiration. 00:04:26 Curious about your post, wanted similar answers. 00:09:57 Continuity of show builds strong relationships. 00:11:45 Limited content creation, disappointed by responses. 00:14:51 Personality-driven content, limited interactions, room for improvement. 00:17:16 Answer email, do not unsubscribe. Summary: Organic audience through association, select, differentiate, repeat. Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Welcome back to the show! Today we dive into the world of content creation, AI, and the challenges faced by creators in today's digital landscape. Carly Baker, from Hubspot, comes back and breaks down some of the most interesting trends happening in today’s content creation industry. Join us as we explore the importance of knowing what to say when launching a podcast, the value of emotional editing and genuine human connection, and the potential of AI tools in content creation. Here are some of our favorite #GoldenBoulders from today’s show: AI focus and how it can help you today! New types of shows and what is the most effective today. The explosion of faceless channels and is this the new Amazon Dropshipping? AI Social Caption Generator is the tool that everyone is begging for. Enjoy! Timestamped Overview: 00:04:36 Exciting event season over, AI focus. 00:07:52 AI assists content creation for faster results. 00:14:21 The importance of frameworks in content strategy. 00:19:31 Seeking feedback on content creation and podcasting. 00:21:44 HubSpot launching AI social caption generator for SEO optimization. 00:28:40 Creators use emotional editing to engage viewers. 00:35:47 Creator architect, content built on frameworks, YouTube's changing landscape. 00:41:10 Isaac's channel has unique and fun elements. 00:46:24 Challenges in business interviews and benefits of a mix of host styles. 00:52:51 Focus on essential tasks for achieving goals. 00:54:45 Struggling with results, keep iterating and going. 01:00:07 Your network is bigger than you think. Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Are you looking to grow your YouTube channel and publishing platform and expand your audience? Ever wondered how to properly measure the success of your podcast's volume? 🤔 Today we dive into a game-changing approach to measuring volume and its impact on your audience's engagement and satisfaction. Get ready to challenge your beliefs and discover a new perspective on content creation. Here are some of the questions we answer today: Why is Volume Not Always the Key to More Views? Are You Wasting Efforts with Overwhelming Volume Is the More You Publish Really the More You Get Seen? Do You Believe More Views Come from Publishing More? Are You Ready to Challenge Your Beliefs on Content Volume? Enjoy! Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Liquid Death, a company founded in 2017, sells canned water with a brand identity that goes against conventions of the bottled water industry. Their marketing strategy involves humorous and bizarre content, coupled with endorsements from different celebrities resonating with the company's values. This unique approach and commitment to sustainability have enabled them to increase brand awareness and appeal to an eco-conscious audience. The approach seems successful, as they're currently leading among competitors in the packed water industry and valued at $700 million. This is why we brought to he show Oli Russell-Cowan their Director of Cult Indoctrination for Europe Liquid Death & Founder & CEO of Rad Season. We wanted to dive deep on how this brand is setting new standards when it comes to polarizing messaging, having fun, and making tons of money! Turns out Oli is also an incredible content creator himself. We dive deep into his incredible experiences starting an event company, his podcast, and how this has helped him bring in very valuable opportunities 🤯 Timestamped Overview: 00:04:41 Podcast discovery leads to fascination with liquid death. 00:06:20 Transitioned from skateboarding to surfing and started working in the sports industry, selling DVDs to action sports shops. 00:13:49 Partying, troublemakers, college, surfing, sports management, guilt 00:16:43 First job at Red Bull, left heartbroken. Explored new things, found passion. Bought studio, considered long-term city. Ignored surrounding factors in decision-making. Exciting topic of working environment and finding passion. 00:24:10 Barometer flipped, bike out, podcasting discomfort. 00:28:35 Reached out, connected, grew, collaborated, launched. 00:36:54 Marketing with clear mission, strong message, attention-grabbing. 00:44:05 Pepsi truck denied, fans love Red Bull. 00:49:10 Confident brand, no differentiator, important for building goodwill, simple decision making. 00:51:56 In-house team crucial for brand and speed. 00:59:10 Connections, integrity, never burn bridges, networking. 01:02:27 Impromptu collaboration sparks powerful marketing campaigns. 01:08:10 Talk show explores creative minds and diverse topics. Tune in and enjoy! Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Oli: Facebook Instagram LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Ready to level up your mindset and problem-solving skills? Join us as we dive into an intense conversation with Thomas Brainsky, the ultimate super connector and strategic problem-solver. Discover how Thomas turns challenges into opportunities and shares invaluable advice on navigating chaotic events. Get ready to unlock your potential and learn the secrets to tapping into your available resources. Don't miss this episode if you're ready to skyrocket your entrepreneurial journey and gain a fresh perspective on taxes, connecting with people, and embracing the power of problem-solving. PS: He shares how to keep $50,000 extra in your pocket every year! Tune in now! Timestamped Overview: 00:02:18 Impressive super connector builds successful businesses internationally. 00:06:14 Growing up sucks, but it's necessary. 00:08:35 Working young to earn money for Walkman. 00:14:04 Transition from lawns to charter flights. Niche industry with jumbo jets. Resource management key to success. 00:16:42 Challenges bring freedom, managers should trust employees. 00:18:59 Experiences shape us and impact opportunities. 00:25:21 Pilot training teaches repetition, but also flexibility. 00:29:02 Gratitude exercise brings perspective in life. 00:32:08 Podcasting, losing money, need a CPA. 00:35:09 CPA strategists use tax code insights. 00:40:26 Incredible resource for entrepreneurs, contact for info. 00:45:03 Scroll down for links and take offer. 00:47:11 Tune in, follow, share, review. Thanks! Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Thomas: Facebook Instagram LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Have you ever wondered how successful content creators navigate through the often daunting validation (not the one you think) process? Today we into the crucial role that validation and feedback play in content success. Constantin, a passionate podcaster, shares his journey from doubting the viability of his idea to building an influential platform. With a wealth of experiences, Constantin highlights valuable action items for podcasters striving to make a significant impact. One key takeaway is the importance of self-validation. Constantin encourages podcasters to trust their instincts and execute their ideas with confidence. However, he also emphasizes the value of seeking feedback from trusted sources to identify blind spots and improve content. To succeed in the content world, consistency is key. Building trust and authority requires a regular content output. He advises podcasters to focus on fostering relationships not only through podcasting but through other platforms such as blogs, Facebook, Instagram, and even phone calls. Today’s reflections showcase the gamut of emotions and challenges encountered during his podcasting journey. From initial doubts to overwhelming responses from potential guests, his experience teaches us the power of taking that first step, seeking feedback, and ultimately embracing the transformative nature of content creation. Enjoy! Timestamped Overview: 00:01:35 Special guest shares inspiring story and tips. 00:05:18 Inspiring, empowering people through podcasting journey 00:07:31 Podcast idea started with self-doubts, met feedback. 00:10:33 Being decisive, seeking opinions, and personal fulfillment. 00:13:55 Learning to receive feedback and seeking validation in the creative process. 00:19:26 Importance of strong vision in podcasting or business. Learning, feedback, improvement, value in connections. 00:22:24 Powerful tool connects us with admired people. 00:27:03 Personal growth through podcast conversations leads to opportunities. 00:33:38 Balancing corporate life and content creation process. 00:36:27 Record, edit, research, combine, script, capsule streamlines process. 00:39:09 Consider your available time and resources. Do a time study to determine how much time you can dedicate each week. Utilize editing software and recommended scripts. Tech should not hinder collaboration and production. Check out the podcast "Unleash Thyself" by Constantine. 00:42:40 Believe in yourself, take action, follow your heart. Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Constantin: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today we bring on the amazing Carly Baker, Creator Partnership Manager for HubSpot Creators. We discussed the importance of finding the right community and protecting our time in the digital world. Here 3 of our favorite #GoldenBoulders. Value over Notifications: Are you afraid of Facebook groups due to the constant bombardment of notifications? It's important to know when to leave an online community if it's no longer providing value. Remember, it's harder to get people to leave than it is to join. Tailor Your Language: When launching digital products, using the language and words that your audience understands and wants is crucial. Linguistic cues can greatly contribute to the success of a community and encourage engagement. Speak your audience's language! Protect Your Time, Avoid Overwhelm: Building a successful community requires ongoing effort and engagement. But don't let it consume all your time and overwhelm you. Protect your time, find communities that suit your pace, and focus on execution rather than constantly searching for the "secret sauce." Timestamped Overview: 00:02:09 Special guest joins podcast network in Denver. 00:05:27 HubSpot's podcast network has experienced massive growth. The network focuses on various business topics, creating a sense of community among business owners. The network's emphasis on collaboration and learning sets it apart from other networks in the podcast industry. 00:09:48 Gatekeeping in the industry, finding supportive communities. 00:12:03 Partnerships, education, community, and advertising in creator industry. 00:16:30 Afraid of Facebook groups, too many notifications. Knowing when to leave online communities. 00:22:09 Pace, notifications, facilitator, vulnerability—keys to a healthy community. 00:24:30 Creating authentic engagement within communities is challenging. Member-to-member communication is limited, mostly occurring during events. Incentivizing members to provide value is crucial. 00:29:34 Importance of community collaboration in marketing. 00:35:53 Growing reach means different paths, strategies, and implementation. Community needs diverse content for various motivations. 00:39:12 Determining community type, sharing valuable information, testing. Enjoy! Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Carly: LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Hey fam! Today we dive deep into the world of content creation and thought leadership. And when we say deep, we say Mariana Trench Deep 🤯 Join us as we explore the challenges of keeping up with trends, the importance of authenticity in content, and the intersection between AI and human creativity. Which is the way? You may ask 😳 Our incredible guest, Flavia Barbat, shares valuable insights on building an impactful brand, adapting to new platforms, and the power of integrating work and personal life. Here are some of our favorite #GoldenBoulders from the show: Understand the "why" behind your content creation, and focus on delivering value to your audience. Don't get overwhelmed by new platforms and trends; stay consistent and focused on your main platform. Embrace authenticity and stand up for your values, even in the face of industry pressure and comparison. Approach your work with a sense of freedom, enjoying each day instead of worrying about time constraints. Enjoy! Timestamped Overview: 00:00:06 Ready for stream of consciousness, open to possibilities. Happy for what? 00:09:22 Driven by personal motivation, built branding mag 00:12:26 Entrepreneurship taught me to be independent. 00:20:41 Building media platform with strict branding guidelines. 00:27:12 Build a content ecosystem without advertisers, growth plans? 00:28:46 AI not to blame for content issues. 00:36:23 Companies should embrace authenticity in content. 00:39:09 Creating valuable content for long-term success. 00:45:43 Summary: Intersection between AI, thought leadership, and outsourcing thinking. Noise and algorithm-driven content challenge intellectual presentation and genuine thought leadership. Considerations of volume and trend-following vs. presenting unique ideas. Importance of turning stream of consciousness into meaningful writing. 00:51:29 Famous content creators have mixed reviews; quality matters. 00:59:30 Focus on purpose, not distractions, for success. 01:05:10 Insight: Peaks vs. valleys in thought leadership. 01:06:58 "How to learn from others' experiences." 01:15:59 Fear of inconsistent content production is valid. 01:19:10 Preferring opposite direction, not interested in politics. Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Flavia: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today, we have the vibrant and insightful Kim Hayden joining us on the podcast. Kim walks us through her experience producing live TV shows to and her passion for systems and processes. She shares her unique approach to incorporating creativity into them. Here are some #GoldenBoulders: Intention in systems and processes. Kim reminds us of the importance of infusing intention into our systems and processes to avoid falling into the trap of monotony. Creating with purpose and adding a touch of creativity can breathe life into our workflows, making them more enjoyable and effective. Balance personal enjoyment and audience demand. Kim raises the thought-provoking question of when to stop creating and whether there is a need to pivot based on audience demand. Discovering the balance between creating content that aligns with our own interests and fulfilling the desires of our audience is key to building a successful podcast and maintaining engagement. Incorporate creativity into systems and processes. Kim encourages us to embrace creativity, not just in the content we produce, but also in the way we structure our podcasting systems and processes. By allowing room for new ideas and being open to change, we can cultivate a dynamic and engaging podcast that continuously evolves with our audience's needs. Join us as we delve deeper into these fascinating insights and gain valuable knowledge from Kim's journey as a single mother, hairdresser turned real estate agent, and successful podcaster. If you're looking to level up your content game this is for you! Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Kim: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

In today's episode, we have the pleasure of hosting the brilliant entrepreneur and marketing expert, Matt Shields. Matt brings his invaluable insights into the world of organic strategies, social media algorithms, and the power of paid advertising. Get ready to take notes because this episode is packed with actionable lessons for growing your business and expanding your podcast audience. Some we have not seen before! 😳 Here are some #GoldenBoulders The Importance of Organic Strategies - We talk about the value of building relationships and taking a personal approach to your business. We share tips on consistent posting, hashtag research, and cross-promotion. While organic content may have limited reach, it lays the foundation for engagement and helps to establish your brand. Leveraging Paid Advertising - Matt dives into the benefits of using ads in social media marketing. Targeted engagement with specific audiences can save time and money compared to organic methods. Ads can lead to faster conversion of leads into prospects and sales, making them a powerful tool for achieving your business goals. Understanding Social Media Algorithms - Matt delves into the mysterious world of social media algorithms. While platforms like Twitter have openly shared their algorithm structure, others remain shrouded in secrecy. The key takeaway is to focus on engagement and prioritize conversations to maximize reach. Additionally, we explore the strategy of using paid ads to capture a broader audience and then funnel them down to a specific message. Enjoy! Timestamped Overview: 00:01:06 Pounds, let's crush it. I'm proud. Awesome. 00:06:06 Exciting hour-long conversation about podcasting growth. 00:08:45 The importance of content and advertising for audience growth. 00:13:40 Frustrating conversation about content and distribution misconceptions. 00:16:28 Organic strategies, cross promotions, and social media. 00:20:45 Algorithm power: Twitter's open source advantage. This text discusses the power and workings of algorithms on various platforms, with a focus on Twitter's open-source algorithm. It highlights the importance of engaging with replies and starting conversations to boost visibility. The author also examines the effectiveness of niche messaging and suggests using paid ads for retargeting. 00:26:35 Facebook ads offer different ad placements. Behavioral data influences audience targeting. Viral content doesn't equate to business opportunities. 00:30:31 A Podcast about business loses the audience's interest quickly. 00:34:36 Playing a game of percentages in marketing. 00:38:48 Reflect on past experiences and be clear about desired outcomes when using ads for podcast promotion. 00:40:32 Build actionable audiences, and show quality content again. 00:44:02 "Matt shares podcast growth strategies - get in touch” Connect with BIZBROS: Join the Content Is Profit’s Facebook Group! Facebook Instagram Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Matt: Facebook Instagram LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes