Ep. 52 - Is Content Marketing Dying
In this Friday special, Adam and Carlton dive into the dark side of content marketing by unpacking historically misused creation methods and how you can use the same methods for good. From pure content creation to performance marketing, they discuss how you can provide value and effectively tell a story in a modern way that attracts attention.
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Show Notes
Highlights from the conversation:
- The dark side of content (1:17)
- Content negatives throughout history (8:43)
- Using content marketing methods for good (13:18)
- Societal shifts from technological change (15:48)
- Elements of an effective story (18:52)
- Who’s doing this well (22:22)
- Tweet of the week (24:44)
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