Ep. 51 - Running an Influencer Marketing Campaign at Scale
In this episode, Adam and Carlton are joined by Jess Flack, co-founder and CEO of Ubiquitous. From her background in film school, Jess talks about using video to leverage marketing, becoming a success on TikTok, determining the effectiveness of a social media campaign, and more.
Audio is streamed directly from the publisher (afp-928695-injected.calisto.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Highlights from the conversation:
- Where it’s at on TikTok (7:30)
- Jess’ background and career journey (9:58)
- Influencer marketing (18:32)
- Judging the effectiveness of a campaign (23:40)
- Programmatic performance marketing (26:37)
- Getting started with influencer marketing (31:24)
Keep up with Jess:
- Ubiquitous: https://www.ubiquitousinfluence.com/
- YouTube: https://www.youtube.com/channel/UCmeQp02WM6HKt5cK-8QoCIA
- LinkedIn: https://www.linkedin.com/company/ubiquitous-influencer-marketing
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.