Ep. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik Jacobson
In this episode, Adam and Carlton are joined by Erik Jacobson, the founder and CEO of both Lemonpie and Hatch Edits. Erik talks about niching down within your industry, dividing your podcast episodes into seasons, and how to increase podcast awareness all while still making the revenue you’d like.
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Show Notes
Highlights from the conversation:
- About Lemonpie and Hatch Edits (5:51)
- Creating a bottom-funnel podcast (9:44)
- Podcast seasons: do or don’t? (17:10)
- PR for niche podcasts (19:52)
- How to find podcasts you’ll love (26:28)
- Content trends on the horizon (32:50)
Links & Resources:
Keep up with Erik:
- Lemonpie: https://www.lemonpie.fm/
- Hatch: https://www.hatch.fm/
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