Ep. 36 - Booking It to Your Writing Dream with Ben Putano
In this episode, Adam and Carlton are joined by Ben Putano, the founder of Damn Gravity Media and the author of Great Founders Write. Ben joins us to tell us why he believes books are making a comeback, how long-form storytelling gives founders a superpower, and how writing a persuasive title took one author’s book from an unread failure to one of the best-selling books in history. If you love to read, love books, or want to write a book one day, this episode is specifically for you.
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Show Notes
Highlights from the conversation:
- Ben’s background and career journey (9:56)
- Why operators can benefit from book writing (16:47)
- How to write a book (19:03)
- One book, to commercial outcomes (22:07)
- How Damn Gravity helps authors find success (25:14)
- About Great Founders Write (29:28)
- Thinking through the success rate of books (31:49)
- Content trends (34:17)
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