Ep. 29 - How to Build a Niche Content Platform from Scratch with Timothy Dooner
In this episode, Adam and Carlton are joined by Timothy Dooner, host of the What the Truck podcast, Director of Audio at Freightwaves, and Creative Director of Back the Truck Up. Dooner talks about what he’s building with Back the Truck Up, the opportunities he sees for driver-focused content, the challenges in launching a brand new platform, and how podcasting factored into his journey to sobriety.
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Show Notes
Highlights from the conversation:
- Becoming the barstool of freight and logistics (8:32)
- Why truck drivers are overlooked in the content world (11:56)
- The operational steps of validating a new content platform (14:27)
- How hiring has been going (17:03)
- How Dooner got into such a unique career (21:05)
- What drew Dooner to podcasting (25:10)
- From 10 episodes to the Director of Marketing (26:32)
- What’s got us excited about podcasting (32:26)
Keep up with Dooner:
- Twitter: https://twitter.com/TimothyDooner
- LinkedIn: https://www.linkedin.com/in/timothydooner/
- What the Truck and other podcasts: https://www.freightwaves.com/podcasts
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