Ep. 15 - Closing $40 million in annual recurring revenue through demand gen with Gaetano DiNardi
In this episode Adam (@AdamVazquez) and Carlton (@CarltonRiffel) are joined by Gaetano DiNardi (@Gaetano_Nyc) who is the Vice President of Growth at Aura.com - a company that protects you from identity theft. Gaetano shares how he closed $40 million in recurring revenue for Nextiva, what demand gen actually means, and how his musical career affects his work.
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Show Notes
Show notes:
* (3:32) Heard Hot Takes?
* (7:12) Have You Heard
* (12:20) Growing to $200m annual recurring revenue
* (17:12) What kind of people you should hire to build a world-class demand gen team
* (22:53) How working as a music producer vaulted Gaetano’s marketing career
* (31:32) Creating B2B content designed to be consumed rather than solely intellectual
* (33:21) What has Gaetano excited for the next few years in the demand gen space
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