Content Inc. - The Podcast

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit? Here is a very simple strategy to make sure, when and if you are ready to sell, you are in the best possible position. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy! ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising. Yes...I said it. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true. Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk. Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table. Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur. If you're down and broken and don't see the path forward with your content business, this is the episode for you.

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audience itself. Right now is the time to take a hard look at your audience to see if a content business can actually be supported. Be honest with yourself and success may be closer than you think. This week's Content Inc. podcast sponsor – ConvertKit ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience. Find out why this is the no. 1 platform for creators like you. Visit convertkit.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Disney just announced the launch of a brand new product that has nothing to do with helping the customer. I know...this rarely happens with Disney...but alas. The next time you launch a new product, make sure your first thought is about the customer, and not revenue. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Are you always fighting your marketing battles with more features and more benefits? Maybe there is a better way. Try actually changing the conversation. I talk about two cases studies here that will alter your perspective. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Almost no content creators do this exercise when everyone should. This exercise is important even if you are never thinking about purchasing an outside content property. The opportunities are endless. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

An event happened almost 40 years ago that nearly duplicated itself over the past few years. As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle. What can we learn from this? ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast. Your customers and prospects don't care about what your content is. They care about what it will do for them. That's why choosing the right content brand is so critical. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT. Strong words. But the right ones? As content creators, we have a responsibility to experiment, just like we did with websites in 1997 and social media in 2005. It won't take much. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation. Here's what I notice with most content audits: 1. Business is publishing in too many places. 2. Content frequency is not consistent. 3. Original content is not truly differentiated. 4. Not enough focus on email content or list building. 5. Audience focus is too broad. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity. Try this content curation technique that won't take many resources and could make all the difference for your content business. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience. Specifically, I talk about creating a platform strategy, finding your area of content differentiation, and why less content may mean more results for 2022. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better. Need a goal-setting process that works? Well, here you go. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

First, excited to announce our new event - CEX: Creator Economy Expo - at the Arizona Grand Resort in Phoenix, May 2-4, 2022. In addition, we launched our NFT program, CEX Never-Ending Tickets. This week I discuss to issues I'm been working through. First is the problem with the large increase in teenage suicide. Sort of an evil cocktail of social media plus COVID-19. Second, I talk about what we can do to stop dementia. Both issues are related to screen time. Now is the time we can all take control of this very important issue. Links for this issues include: Suicide rates jump in teenage girls and the Prof G podcast with Dr. Sanjay Gupta. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Announcing the official launch of our Never Ending Tickets with a step-by-step process on how to make it happen for your content creation efforts. I believe, over time, this type of NFT will be a successful business model for content creators and event producers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Here's an overview of how I map out my day for my personal training and education process. To be a great content creator, you need a daily plan of what sources you will use to keep pushing yourself, and how you can make time for ongoing training and education. I also discuss our latest training course, Content Entrepreneurship 101, available at https://education.thetilt.com/. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Well, we didn't win the US Constitution…but this is going to be big. If you don't know what I'm talking about, here are the details. As you know from listening to this podcast, I've been covering quite a bit about DAOs and digital property rights for content creators. Most of the DAO (decentralized autonomous organizations) examples I've been sharing are for media companies and crypto projects. Well, here's one that really got me thinking. Last week, a group of investors and crypto enthusiasts launched ConstitutionDAO. Their goal? To buy the actual US constitution. Auction house Sotheby's auctioned it off last week. The estimated price was to go between $15 and $20 million dollars. ConstitutionDAO's goal was to purchase this version. They say: "We're buying the US Constitution. For the first time in thirty-three years, one of thirteen surviving copies of the Official Edition from the Constitutional Convention will be publicly auctioned by Sotheby's. It is the only copy that is still owned by private collectors. The proceeds from the auction will be given to a charity that has been established by the current owner." They had all kinds of plans for it, including giving this version to the Smithsonian Institute and then working out a plan to buy more US artifacts. Crazy, right? As you probably already know, they did not win. A private investor won the bid at around $43 million dollars. Unbelievable. ConstitutionDAO raised over $40 million in about a week and came up just short. It seems the private investor who won was a billionaire and was going to win it regardless. Probably was Bezos or something. Here's what ConstititionDAO stated on their Discord page: "We did not win the bid for the copy of the U.S. constitution. While this wasn't the outcome we hoped for, we still made history tonight with ConstitutionDAO. This is the largest crowdfund for a physical object that we are aware of—crypto or fiat. We are so incredibly grateful to have done this together with you all and are still in shock that we even got this far. Sotheby's has never worked with a DAO community before. We broke records for the most money crowdfunded in less than 72 hours. We have educated an entire cohort of people around the world – from museum curators and art directors to our grandmothers asking us what eth is when they read about us in the news – about the possibilities of web3. And, on the flip side, many of you have learned about what it means to steward an asset like the U.S. constitution across museums and collections, or watched an art auction for the first time. We had 17,437 donors, with a median donation size of $206.26. A significant percentage of these donations came from wallets that were initialized for the first time." I was part of the 17,000 plus who donated. To be honest, it was all very exciting. I knew people who actually flew out to see the auction live. Just a few months ago something like this would have been impossible, but now because of the blockchain and the token, groups of people can easily come together into a real business and govern themselves. Why am I telling you all this? Start thinking of the applications. Want to keep a historical structure in your town? Start a DAO. Want to buy a minor league baseball team? Start a DAO. Want to buy a bar with all your friends? Start a DAO. Now, there are all kinds of legal landmines here because, well, we know nothing about this new legal entity. That said, THIS is what the internet was built for. Now groups of people can more easily pool resources, own things, and self-govern. And maybe the best part about this, is the equitable approach. The Bankless blog and newsletter just wrote this – and I paraphrase "In the Web3 environment where anonymity is welcomed and encouraged, nothing about your background can be used to prevent you from jumping into a DAO, getting to work, and earning money. We absolutely cannot take this lightly. We have a real opportunity here: to find the human coordination solutions we have been seeking ever since humans first started walking upright. These solutions aren't just elegantly built atop code—they're our first real shot at a universally equitable work environment. An equitable work environment is where anyone can work for what they want to achieve because everyone has the same tools to do so. Ageism doesn't exist—want to be a governance leader at 16 or 75? Prove your talents and you're in. Geographic borders don't exist either. The DAO you want to join is halfway across the world? Come right in. The motherhood penalty—when women of childbearing years struggle to get promoted because they're a corporate "risk" if they have children—is not anywhere to be seen in a DAO. They pay and promote people based on work quality and nothing else. All right, back to me now. This IS something. We are just getting started. The token makes this possible. Do you feel like you never got to take advantage when the Internet was just getting started. Well, t

I first started in content marketing back in 2000 at a business-to-business publishing company. At that time, we were selling clients, for the most part, custom magazines. The goals of the magazine were to build more loyal audiences with repeat purchases or for lead generation programs for prospects. I worked on projects with Autodesk and Agilent that were mind blowing (and effective). But not all our prospects had multi-million-dollar budgets. Also, many did not have large enough audiences to make the content effort worthwhile. A few years after I started, some of the leaders in our group had an idea for an educational effort around indoor air quality or IAQ. The topic was hot (no pun intended) at the time, and most of the manufacturers in the air conditioning industry were preaching about it. Why? Because their products were better at creating better air quality. Just think casinos before more advanced air filtration system was developed. Go to an older casino in downtown Las Vegas and then walk into a newer one. It hits you immediately (in more ways than one). Anyway, there were a number of smaller air conditioning players interested in the concept. They didn't have the budget or reach of the big players. So we worked with five smaller players on an ongoing content marketing program and created a content network. They pooled their money and reach and created an amazing project that helped to educate contractors and, in turn, their businesses. I love this model for smaller content creators. Look, if you have a large enough loyal audience, you don't need partnerships anymore. You don't need a content network. If you don't have reach, you have a choice. You can keep grinding it out, hoping to get to your minimum viable audience…or…you can build or join a content network. About a decade ago, Jerod Morris launched The Assembly Call, a publication dedicated to Indiana University basketball. The publication has grown steadily over the years and does an amazing job covering the team and surrounding concepts. Recently, with the rise of community tokens, Jerod wanted to create their own cryptocurrency on Rally.io (the same network as our $TILT coin). Rally believed that Jerod's reach wasn't big enough. So…Jerod contacted three other partners, and an ongoing sponsor, to create a larger network. This new network, called the Back Home Network, had a much larger fan base and was accepted by Rally, now going by $HOME coin. Let's look at your situation. Do you have a mission that is similar to other players in your market? Could there be a way that you could make a larger impact by joining forces instead of competing? If so, create the bigger vision and start your approach. The Tilt recently did this with our Content Entrepreneur research. When we started the survey process, we just didn't have the audience numbers to succeed alone, but we still needed to do it. A couple calls to Ann Handley, Brian Clark, Jason Miller, Chris Ducker and a sponsor, Libsyn, and we had our project. So why wait to create that project that needs to be completed now? Create a network and build faster. Good luck. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. I think I found the answer. They actually aren't a separate category. I believe you duplicate the fiat model with a secondary token business model. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you create content and how you can package that experience for the future. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs in the future, or Never Ending Tickets. Are we at the dawn of a new business model for content creators or is this fool's gold? ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

For decades we've had "their" models and "mine" models for content creator business models. Today, because of the blockchain, we can have "our" models. It's all about community and social tokens and there is a big opportunity here for content creators and content entrepreneurs. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thing from that list and complete it. Everything else is noise. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our approach to competitors. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succeed? We need to stretch out our arms to push out the sameness. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Is a new business model for content entrepreneurs upon us? Well...maybe. It may be that new community-first models are superior to Web2 models of the past. Enter...Web 2.5. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I think this is actually a thing, and maybe we need to begin planning for it. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money) zsQ92p1URxq4xqtMVX3I zsQ92p1URxq4xqtMVX3I

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Content creators at big corporations and those creating content for their own businesses need to figure out how to get started with NFTs...and do it quickly. Here's a guide. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How did he build it? What was his content tilt? What's the production cycle? How does he build an audience through guest interviews. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his content creation business into millions. In the interview, Brian discusses: - his start in blogging. - the focus on email newsletters and email lists. - revenue strategies including courses, paid content and affiliate programs. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run. H/T to comedian Michael Jr. for the insight. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc. Includes the origin story, audience-building techniques, revenue strategies and strategic planning. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, it will be the best marketing initiative you'll ever create in your lifetime. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act. You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire. Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)