5 Mistakes Businesses Make with Content (326)
Content Inc. - The Podcast · Joe Pulizzi
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Show Notes
When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation.
Here's what I notice with most content audits: 1. Business is publishing in too many places. 2. Content frequency is not consistent. 3. Original content is not truly differentiated. 4. Not enough focus on email content or list building. 5. Audience focus is too broad.
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