Content Amplification Podcast

A business is infected with the cancer of 2-minute tasks whenever a business owner finds themselves thinking, or saying: “I’ll do that. It’ll only take 2 minutes.” The topic "Cure the cancer of two-minute tasks" will help business owners minimize the cancer of 2-minute tasks and give their business a fighting chance against it spreading. Check out Macanta at https://macantacrm.com/ Peter's Book: https://www.amazon.ca/Barefoot-Business-Systems-Attract-Customers/dp/1781332584

The AIDA framework (Attention, Interest, Desire & Action) is a foundational way to approach your marketing. We talk in-depth about this in this episode.

Your business can live or die from reviews. So how do you get them? When is the right time to ask? What do you do when you get a negative one? This episode is all about this very important topic.

Let's face it. Not all clients are a fit for you. Sometimes, it's not until you start working with them that you realize this. All too often, people wait too long to end that relationship, sometimes never at all. In this episode, we talk about understanding the red flags and when should you fire your client?

Delegation is a task that will be helpful in you being able to streamline and scale your business. In this episode, we talk about this and how you can implement it.

There are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business. In this episode, we talk about those in detail. To learn more about automating your business go to https://www.bluecowmarketing.ca/automate

Summer is just about over and it's now time to begin to think about December. Many businesses owners wait too long to plan their holiday promotions and that leads to less than creative ideas, rush and stress. In this episode we talk about this very topic. To automate your business go to: https://www.bluecowmarketing.ca/automate

It's OK to use other people's content on your social channels. I know it feels like cheating, but in reality you're just doing what everyone else is doing and the only difference is that you're being honest about it. Do you think any of those big companies are making their own videos? No way! They all buy them from stock footage sites. You can too, and nobody will ever know unless they do a deep dive into your YouTube channel. In this episode we talk about how to use OPC (Other People's Content) in your social calendar. Want an amazing tool to schedule your social media? Go to https://www.bluecowmarketing.ca/socialconnect

You're not alone. You've been trying to stand out in the business world for years, but you just can't seem to do it (or at least you think you can't) You want people to know your name and not forget what you do or who you are, but instead of that happening, they just don't even notice you at all. They see other companies with flashy logos and products that wow them as much as a new iPhone every day, so why would they care about yours? It's time for something different because those days when your company was thought of without any hesitation by everyone are over. It's time to stop being invisible and start making a statement - one way or another. In this episode, it's a topic that Jody and I are discussing. Want to get help with your business, go to https://www.bluecowmarketing.ca

You might be thinking, "oh I'm not really the type of person to take risks." But let me tell you something, if you are an entrepreneur then you have taken a risk. It's time for us all to stop being afraid and start taking risks because that is what will make us grow in business. It's hard to believe but there was once a time when people were too scared to try new things and this fearfulness led them into poverty. Nowadays, we can't afford that anymore so it's up to each one of us as individuals to get out there and take some chances with our businesses or at least know how much risk we are taking before we do anything. Let me ask you: would you rather stay safe. To learn more about us, go to https://www.bluecowmarketing.ca

Follow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business. In this episode, we talk about how you should focus on follow up with your clients and prospects. https://www.bluecowmarketing.ca/automate/

Do you feel disorganized in your business, in your marketing. Can't find out where you are at with your projects? This disorganization is killing your productivity and your bottom line.

Are you struggling with what to invest in your marketing. How much money should you spend? What's the time commitment? These are all very much great questions that are answered in this episode.

We see it all too often, business owners are ignoring their social media. Not putting enough attention into it because they don't think it has value or will give them a return. This is a BIG MISTAKE. You NEED to have a social presence. Book Your Social Consult Here: https://keap.app/booking/jodyreid/social-media-onboarding

Scaling your small business doesn't have to be hard, it just needs to be smart. In this episode, Jody and Shaun speak about the important factors that play into scaling your business.

We all know those difficult clients that we've had in our business. This episode is about the lessons we have learned to make working with clients "less difficult".

Failure is a part of life, business, and the world. In order to have success, there needs to be a failure. Otherwise, what is success but not the opposite of failure? This episode Jody & Shaun dive into how failure can shape the what you do in your business.

Allan Miles is a serial entrepreneur 5,6 & 7 fig business builder, Dad to 5 incredible children. Organic marketing, sales and process lover. Committed to helping 20,000 entrepreneurs grow, stabilize and scale their online businesses this year. Learn more at: https://Allanmiles.com

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children. https://beyondbook.co/

There are many tasks you're doing in your business each and every day, week and month that can be automated. Once automated you will gain back that time to focus on more revenue-generating activities. Want to talk about getting automation to work for your business? Go to: https://www.bluecowmarketing.ca/automate

We had a last minute reschedule of our guest for today's episode, so Jody decided, why not interview the host of the show. We flipped roles and Shaun was the guest as Jody asked all the questions. We talked about the Blue Cow Marketing Journey and what challenges Shaun had to overcome in business over the last 40 years. (There was also a bald joke in there too - Thanks Jody)

In this episode, we speak about your vibe online, your reputation, and how to manage this reputation. About our Guest: Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well-known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations. Learn more at lamouriemedia.com

In this episode, we explore the benefits of using Youtube in your marketing strategy and how it can really help you explore your potential. We talk about how to get started, what obstacles you're putting in your own way that are preventing you from getting started and growing confidence. We spoke about InVideo for editing your videos. Check them out at https://bluecow.link/inVideo

With the 3rd wave of the coronavirus hitting many parts of the world, even in our own back yard. Business owners are yet again feeling the impact of it. We wanted to talk about how to overcome challenges with technology and social media in your business.

David Pérez a Podcast Producer and the host of the Audience Coach podcast, A show that helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes. David currently lives in Colombia, in a city where summer lasts all year round. He’s the dad of two kids and considers himself a lifelong learner. https://audiencecoach.com/resources/

Once Haylee found out becoming an astronaut involves a LOT of math... that's when she decided to move her love of curiosity & creativity in a different direction and found some missing links along the way... She found that too many mission-driven entrepreneurs feel frantic, unfocused, stuck, and find it hard to push through new hurdles in their life/business. They often aren't performing at their highest potential and struggle to reach & connect with their ideal community. That's where her unique set of gifts come in. Thinking big, solving problems, and getting creatively efficient has been Haylee's specialty since she was a kid, finding new ways to sneak candy at night, being the go-to, "help me", friend, while constantly in the pursuit of happiness... While growing up, taking on, and beating, Aplastic Anemia (a life-threatening autoimmune disease), she had the chance to experience life in a new light. The whole experience itself taught her to never settle for less & to live life as if there’s no tomorrow… So she sought out to follow her passion & use her unique gifts to help other mission-driven, talented bad*sses become the highest version of themselves so they can create more impact & innovation in the world. She turns entrepreneurs into out-of-the-box thinkers, high-performers, and adaptive players in this game we call life… So they can reach more of the right people & increase their income in the process. Learn more at: https://www.hkalaniconsulting.com/

Johnson Emmanuel is the founder of one of the fastest-growing digital marketing agency Havanzer, with clients from around the world. A company he took from a "one-man squad" to 50 person company. Africa.com refers to him as the "#1 marketing magician", and his clients ( & industry leaders) refer to him as the ‘marketing genius’. He is considered the #1 authority when it comes to engineering wildly profitable campaigns, strategies, and systems that attract affluent clients consistently. Johnson is the marketing expert other well-known marketing experts come to when they need help with their own marketing. His marketing strategies, systems & campaign generate well over a 100million dollars in revenue, yearly. for his clients, globally. He is the author of the best-selling book, DEEP POCKET CLIENTS, and has been featured on countless top-ranked, top-rated business & marketing shows, around the world. Johnson is not a marketer who talks marketing, he is actually a marketer who does marketing. Find Johnson at https://havanzer.com

In business you make a lot of decisions, some of them turn out well and some do not. What is it about that Gut Feeling you may have had when you made a decision that didn't turn out positively. This is your intuition. Sunil Godse is an expert in this topic and is here on the show to help us understand how to trust the signals that will allow us to make the right decisions. Here is a link to his website: https://www.intuitionology.com/

On this episode, I'm joined with Carmine Mastropierro, a professional copywriter from Toronto Ontario. Carmine has written for Neil Patel, GQ, Forbes, and many more. We speak about what makes great copy, what you should look for when hiring a copywriter and also some tips along the way. Carmine can be found at www.carminemastropierro.com

Former Elite athlete with a high “play” factor - yup - I will play any sport.... Reinvented three times.... from practicing and teaching Podiatric medicine to high school PE teacher/coach to Health and Wellness Entrepreneur. Tina has taken her passion for being active and her willingness to not slow down and flip it into a business idea. https://www.instagram.com/tinamargaris/

He is an OmniContent creator, and the host of the Polymath PolyCast. Where he interviews multidisciplinary people. https://polyinnovator.space www.pod.co/polycast

Brenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose driven entrepreneurs on how to master their message and share their ideas with the world.

Gabe is a real estate investor and two time podcast host at The Real Estate Investing Club and Pursuing Greatness podcasts. Located in Seattle he shares with us today lessons learned in marketing to get to where his is right now. Free Offer: Grab an eBook and free Real Estate Investing Bundle at https://www.therealestateinvestingclub.com/real-estate-wealth-book

Who ever said you can't teach an old dog new tricks has never met my client. This episode I'm going to share a story with you about a 60+ year old client of mine who took on the challenge of marketing herself with online video. Over the last several months I've seen huge transformation in quality and confidence just by following the small incremental steps I speak about in this show.

When we get busy in our lives and our business we tend to let the things that make the biggest impact to our development slip. We don't focus on learning new things every month to expand our minds, to gain new skills or to grow our business. This is something I started to do and have decided to go back to focusing on. What are you doing to better yourself?

When I learned how to say NO to the things I didn't feel excited about in business or the demands I was receiving from potential clients, I was then able to gain the FREEDOM I wanted out of being an entrepreneur.

There are many things that are coming out of the Covid Crisis this year, one of them is the comfort and convenience that people are feeling with online ordering. This is a huge opportunity for you to look at your business differently and reinvent how you operate online.

While your homepage is essential and great, it's not always the first impression people have of your website. What about all the other doors they can come through. In this episode we explore those and how you should take a look at the first impression you're making.

The Covid Crisis is causing alot of professionals to rethink how they meet with their clients. In this episode I want to talk about how that is and what you can do about it.

One of the shortcomings of running facebook ads without fully understanding the metrics is that you can't make informed decisions if you don't know what you're looking at, or don't know where to find that information.

Society has been conditioned to consume content by scrolling (not clicking) and there are so many website out there that are not making that connection. You're missing out,

Stop driving cold traffic right to your offer and expecting conversions, it's not going to happen. In this episode, I share a strategy to get better and more reliable offer conversion just by adding a few front layers to your content.

If you're always trying to up your game and provide the most you can for clients, outdoing the previous client experience that's great. However, it needs to be consistent. Consistently trumps anything one off exceptional.

The human brain has a part that becomes activated when it sees something externally that it considers a part of survival or reproduction. Positioning your products this way can cause your prospects to become more alert to you and help you make more sales.

There are a lot of different microphones you could use when starting out, but not all of them are good for your application. In this episode, I'll give you a run down on what to think about when getting started.

You need Youtube in your business life. The power it can bring to your content strategy is unreal and when you take these tips into consideration you will have a great lead generation tool.

Going into a call with a prospect with the mindset that you need them in order to survive that month is a bad thing to do. You need to approach your calls differently in order to success. This episode I teach you about this important concept shift.

There are 12 stages to intimacy and the way you work with leads to prospect to clients have a very close connection to these 12 stages. https://www.noblechoices.org/12-stages-of-intimacy/

You may have never used a content calendar before in your business? However you've committed to created new and more engaging content with your audience. So I want you to think more strategic and intentional about your content. That means what and when you will release it.

The shift in email marketing is real and what you need to focus on to grow your professional business needs to change in order to better leverage email. It's a secondary (would you like sprinkles on that ice cream) method of communication. I explain all that in this episode.